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About our guest
Leo Rayman is the founder & CEO of EdenLab (edenlab.co) and the former Chief Executive Officer at Grey Consulting, where he led corporate innovation and transformation programs. His main focus is to make sustainability something that leaders and customers want to do, and to how, through communications and marketing, we can make sustainability more engaging and exciting. He is working with company managements to reinvent their businesses successfully.
Highlights of the Episode
2:40 About EdenLab: https://www.edenlab.co/whoweare
8:15: about EdenLab helping companies make money while fixing the planet
9:10: about the difficulties of putting a degrowth meeting in the diary of company managements
22:02: about the difference of the atmosphere of a climate tech conference and a sustainability conferences
24:45: about why sustainability communication often fails and how it could be made to stick.
25:55: about John Marshall pioneering simple climate messages: https://www.ted.com/speakers/john_marshall
26:30: about why we should be talking about energy security and comfort, instead of grid flexibility and kilowatt hours
29:07: about presenting sustainability as a co-benefit to make impact
30:47: about the innovation dilemma of large companies, as explained by Clayton Christensen, https://www.christenseninstitute.org/theory/disruptive-innovation/
31:20: about what the food system will be like in 2036?
31:55: about living the new frugal experience and on future back thinking
36:30: quiz of the day: thoughts about the key words with the 6th letter of the alphabet, ‘F’:
- Fossil fuel
- Fast fashion
- Full cost pricing
37:12: about living off the back of ancient sunshine instead of today's sunshine
37:30: about reframing fashion through vintage
38:48: about the National Bureau of Economic Research on the real cost of carbon: https://www.nber.org/papers/w32544
About the social cost of carbon: https://www.rff.org/topics/scc/
https://www.energymonitor.ai/features/could-the-global-cost-of-climate-change-really-be-six-times-worse-than-thought/
39:26: about the proposed carbon take back obligation: https://www.theguardian.com/environment/2023/jan/12/fossil-fuel-producers-must-be-forced-to-take-back-carbon-say-scientists
42:06: about living in the period of ‘in the Meanwhile’
42:50: about the film ‘Power Station’: https://www.imdb.com/title/tt38567062/
43:55: about the role of street leads
44:42: about Copmitment, 52 threads of video discussions on climate positive actions: copmitment.com/actions
47:20: about the importance of thinking of an abundant positive future
48:52: about why individual regenerative resets make a difference
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