Ready, Steady, Green!

Send us Fan Mail

Jonathan argues that climate discussions need to move from experts to the various diverse communities, questions why so many urban young people feel disconnected from the environmental space, emphasises the need to normalise the talk about the environment and brings examples of making talking about climate trendy.

Jonathan Nobrega is an environmental advocate and sustainability educator based in London. He is best known for his work as a Youth Project Coordinator at the London Wildlife Trust, where he focuses on making nature recovery more inclusive for underrepresented and diverse youth. His journey into nature began with the realisation that the sector lacked diversity — it didn’t feel right that the organisations leading nature recovery often felt exclusionary. Motivated by this, he has founded WIld Collective, a youth-led nature society, contributed to academic and non-curricular teaching, and built partnerships between environmental organisations and youth-focused institutions.

NOTES

4:10: Sustainability as the second least diverse sector in the UK - in the discussions we should be involving entire communities that get affected by climate change

6:02: WWT - Wildfowl and Wetlands Trust: https://www.wwt.org.uk/
London Wildlife Trust: https://www.wildlondon.org.uk/
Own initiative: Started Wild Collective, my own grassroots movements while I was at University

7:28: Why people from diverse backgrounds feel excluded from environmental discussions

7:48: exploring how Amerindians think about space, in contrast to middle age, white people

9:40: Why the export lens alienates people from getting involved

10:40: dissertation about how young people in London could be better engaged in environmental discussions

13:36: feeling powerless in front of climate change. It seems like a huge mountain to climb and feel so disconnected for so many young people. Also they feel it is not for them

16:05: Society applauds money, power, wealth, while environment and living frugally is not appreciated in the modern age

16:35: Climate anxiety stems from the education

17:00: how social media presenting a false image about oneself leads to detachment of our roots

18:10: having the things of what society expects you whilst being environmentally friendly at the same time, it seems to be a trade-off. 

19:00: Launching the Wild Collective at the University of Roehampton for getting students out of the classroom and connect with nature

21:00: the role of big nature organisations in normalising the discussion about nature

22:22: how to combine love of sports with immersion in nature

23:50: the idealistic picture of Platon talking with his students under a giant fig tree

25:18: Hopes related to recently launching the Natural History GCSE and have nature connection within the classroom

25:45: the importance of the University of Roehampton offering interdisciplinary classes in environment and climate change

27:20 The London Wildlife Trust offering diversity traineeship for young people, and the Keeping it Wild Collective for running free events for young people in London to get involved with nature

28:40: reducing the barriers of entry to engagement with nature

29:44: about the importance of diversification within the large environmental organisations

31:10: competition or collaboration between the small and larger environmental organisations?

32:00: Encourage young people that they have the power to make change. One should not be afraid of asking for advice or being a disruptor

33:50: Rapid fire quiz:

• Oxygene - for an environmental humanities perspective what matters is who has the most oxygen to speak and exercise power
• Overconsumption - we are all guilty of that!
• Oceans - wetland and waters are most powerful! The best way to think about oceans is to engage with them - go, observe and interact

39:50: about green careers, making a living in sustainability - massive opportunities exist

40:45: If it is the fastest growing sector, then why is it so difficult to get jobs in green industries? Many of the jobs require a lot of hours, sometime non-paid

42:00: how to find funding opportunities for green jobs?

43:32: how volunteering helps your career - it can help you set you apart from everyone else

46:20 My utopia is to help changing our thinking by looking at the impetus our decisions make

If you liked the episode, make sure to follow Ready, Steady, Green! on your favourite podcast channel, share the episode with your friends and invite others to listen. You can catch up with our earlier episodes and tell who would you like to hear next. Help us get the message through: We must act on sustainability now!  
This was Gabor Sarlos, with Ready, Steady, Green!

podcasting: Ready, Steady, Green
news and views: LinkedIn
action: COPmitment

Send us Fan Mail

Kirsty Crawford argues that conservation of marine life needs to be a collaborative effort, explains how inland waste and litter damage marine ecosystems, shares how children become devoted to sea through nursery rhymes, music, and English literature and how we should let young people lead the fight for cleaner oceans, restored habitats and stopping sewage pollution.

Kirsty is the Learning and Community Engagement Manager at the Marine Conservation Society, leading national programmes that connect communities with climate conservation, science, and the arts, focusing on equity and inclusion. Her role includes managing a team of six regional staff, overseeing strategic development, fostering partnerships, and managing budgets to deliver impactful education and outreach initiatives. She is committed to creating inclusive opportunities that empower communities to participate in conservation efforts and foster meaningful connections with the natural world.

NOTES

6:20: Oceans absorbing the heat

7:55: Flood gardens and rain gardens

8:55: successful regeneration of Flat European Oysters in the UK, the unsung hero of marine conservation:
https://www.mcsuk.org/what-we-do/regeneration/oysters/

12:20: Planet Earth documentary series: https://www.imdb.com/title/tt0795176/

13:10: 80% of all the marine litter starts inland, through streams, canals or flushed through the sewage system, and includes the small micro fabrics that get washed from our washing machines

15:55: 90% of the planet relies on fish as their primary source of protein

16:40: the bi-yearly Good Fish Guide published by the MCS, most recently pointing out cod and mackerel being under pressure and therefore being downgraded: https://www.mcsuk.org/goodfishguide/

19:50: peatlands and oceans acting for natural carbon capture - but with question marks

22:40: the success story of working with turtles in the Turks and Caicos Islands

22:50: Community Voice Method to promote active participation to become trusted friends

24:20: Rapid fire quiz:

• Natural resources
• Nutrient pollution
• Net zero

26:40: my first citizen science activity focusing on nitrogen and phosphate in the nearby river

27:35: why Net Zero is a difficult concept to grasp and identify with
about Net Zero: https://netzeroclimate.org/what-is-net-zero-2/

29:40 - Youth Ocean Network for youth aged 13-25: https://www.mcsuk.org/what-you-can-do/youth-ocean-network/

33:00: dozens of things you people can do to help the oceans - and we help them develop the skills to do these well

35:00: a list of activities young people can do in marine conservation

37:05: Ocean Literacy through seven principles

37:40: national consultation about natural history GCSE in England and Wales, taking place now: https://www.gov.uk/government/consultations/gcse-natural-history-proposed-subject-content
Open until the 23 July!

39:35: the importance of cross curricular learning for children, for example using English literature classes to unlock imagination of young people by reading short stories and essays, instead of reading maths and science

40:15: for 4-5 year olds, rhyme is so important, for example reading The Snail and the Whale by Julia Donaldson: https://www.youtube.com/watch?v=wfAsZdCtHOc

41:20: Maths in the Wild - using data collected on beach cleans

42:20: BBC Symphony Orchestra coming to the classroom to share the sounds and soundscapes of the sea

43:50: ‘Dear Future Ocean’ letter competition: https://www.linkedin.com/posts/marine-conservation-society_what-would-you-say-to-our-future-ocean-activity-7478372402033500160-aUMK

47:15 there are children who have lived in a city their whole life, they don’t know what the sea looks like, smells like, tastes like.

48:25: Source to Sea litter quest: https://www.mcsuk.org/what-you-can-do/volunteering/source-to-sea/

If you liked the episode, make sure to follow Ready, Steady, Green! on your favourite podcast channel, share the episode with your friends and invite others to listen. You can catch up with our earlier episodes and tell who would you like to hear next. Help us get the message through: We must act on sustainability now!  
This was Gabor Sarlos, with Ready, Steady, Green!

podcasting: Ready, Steady, Green
news and views: LinkedIn
action: COPmitment

Send us Fan Mail

Vikram Gandhi  argues why private capital is needed to create a sustainable world. He explains why do Harvard students look at sustainability challenges as business opportunities, what the key lessons from India are about developing while decarbonising and gives insights to addressing the climate crisis as a collective action problem.

Vikram is a professor at the Harvard Business School. With a background in investment banking he has extensive experience in the international markets and an interest in public policy and philanthropy. At the Harvard Business School he teaches in the MBA and Executive Education Programmes.  He has developed two MBA courses in the MBA – Sustainable Investing and Development While Decarbonizing: India's Path to Net Zero. He advises the public, private and social sectors to bring Institutional, high net worth and development capital to India and Asia. He is actively involved in impact investing as a professor,  investor and policy advocate.

NOTES

4:20: about Asha Ventures: https://ashaventures.in/people

5:00: what makes one successful in investment banking and then turning them to academia and philanthropy

6:20: without private capital at scale, philanthropy and government spending on their own will not create a sustainable world 

8:55: fiduciary capital vs. value based investing

11:40: how to focus on the ESG metrics that really matter

19:30: about the Harvard MBA course: Development while Decarbonising - India's Path to Net Zero 

20:00: how does India’s carbon emission is built of power generation, steel and cement production, agriculture, mobility and real estate

21:20: how do you achieve low emission growth 

22:00: how India became a renewable energy giant by having 50% of its total energy production capacity of renewable sources

26:13: those companies getting ahead of the curve who realise that sustainability is a business opportunity, not only an obligation enforced on them by government

29:00: much of India’s flourishing start-up ecosystem is around cleantech

32:20: Rapid fire quiz:

- Mitigation (vs adaptation)
- Microplastics
- Market failures

34:00 solving the microplastics crisis requires a public - private partnership approach

34:50: problems occurring of short-termism

36:10: about the tragedy of the horizons problem, and the tragedy of the commons problem 

37:30: a significant portion of my students are looking at starting companies that are part of the energy transition, new technologies, or infrastructure building 

38:00: about the Inflation Reduction Act of the USA: https://www.energy.gov/edf/inflation-reduction-act-2022

38:30: US companies still going ahead implementing their sustainability plans

41:35: how to address the climate crisis as a collective action problem

44:25: similarly to the tobacco industry, investors, might divest of oil and gas if they see that the actual litigation risk is high  

If you liked the episode, make sure to follow Ready, Steady, Green! on your favourite podcast channel, share the episode with your friends and invite others to listen. You can catch up with our earlier episodes and tell who would you like to hear next. Help us get the message through: We must act on sustainability now!  
This was Gabor Sarlos, with Ready, Steady, Green!

podcasting: Ready, Steady, Green
news and views: LinkedIn
action: COPmitment

Send us Fan Mail

Benedek Jávor argues that European green policies need to be more effective. How does the social contract with farmers influence the landscape? Is it sustainable that green policies are developed in Europe while related technologies are all pioneered by China? How can a climate tax be turned fair and generate a just prosperity?

Benedek is a Hungarian biologist, environmentalist and green politician. Currently he is Head of the Representation of Budapest to the EU. Between 2014-2019 he was Member of the European Parliament, and the first vice-chair of the Committee for Environment, Public Health and Food Safety; green coordinator and substitute member of the Committee of  Industry, Research and Energy; as well as the Budgetary Control Committee. As MEP he focused on climate-, environmental and energy-policy, anti-corruption policy and Roma inclusion during his term there. Previously he was also member of the Hungarian National Assembly and one of the founding green politicians of the country.

Notes: 

7:17: European Green Deal: https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/european-green-deal_en

7:56: European Climate Law setting 2050 as the deadline for Europe’s economy and society to become climate neutral: https://climate.ec.europa.eu/eu-action/european-climate-law_en

Also: legally binding target of net zero greenhouse gas (GHG) emissions by 2050.

9:35: European climate policy and climate diplomacy: https://www.eeas.europa.eu/eeas/eu-energy-and-climate-diplomacy-%E2%80%93-strengthening-sovereignty-and-advancing-global-clean-transition_en

10:10: China climate leadership: https://unfccc.int/news/un-climate-chief-in-beijing-china-s-climate-leadership-is-helping-accelerate-the-global-energy

12:20: China as the biggest emitter of GHGs: https://interactive.carbonbrief.org/the-carbon-brief-profile-china/index.html

14:10: China setting the trend globally in electric mobility: https://www.youtube.com/watch?v=tHxZM5dOAg8

19:40: the dilemma of choice regarding European agricultural development and the social contract with farmers: https://agriculture.ec.europa.eu/cap-my-country/sustainability/socially-sustainable-cap_en

24:20: research study (in Hungarian) about people’s perception of the environment and the green transition: https://mmaa.hu/wp-content/uploads/2022/01/Zold_Fordulat-tanulmany_A4.pdf

Igazságos Zöld Átállás – Jávor Benedek bemutatta a tanulmányt   - Zöld Hang

26:45:  we need at least two Earths to live at the current levels

33:05: the green transition is the solution to your social and economic concerns

32.30: Austrian minister of Environment, Leonore Gewessler https://en.wikipedia.org/wiki/Leonore_Gewessler and the redistribution of environment tax revenues in Austria, based on social needs: https://greenfiscalpolicy.org/austria-announces-carbon-tax-offset-by-reduction-in-other-taxes/
vs.
35:25 the planned introduction of the climate tax in France and the gilets jaunts movement: https://hir.harvard.edu/frances-yellow-vest-movement-and-the-global-debate-on-climate-change/

https://www.sciencedirect.com/science/article/pii/S2210422421000587

36:10: rapid fire quiz:

• Life style
  Limits to growth
  Life cycle assessment

37:50: the game changing book of Limits to Growth by Dennis and Daniela Meadows

42:00: the transformation of green politics and the ‘mixed fortunes’ of green parties in Europe: https://eu.boell.org/en/2024/12/19/2024-review-green-parties-face-mixed-fortunes-amid-anti-government-backlash

47:30: boost to green politics leading to social transition and a more just, more fair, more sustainable and more democratic society

If you liked the episode, make sure to follow Ready, Steady, Green! on your favourite podcast channel, share the episode with your friends and invite others to listen. You can catch up with our earlier episodes and tell who would you like to hear next. Help us get the message through: We must act on sustainability now!  
This was Gabor Sarlos, with Ready, Steady, Green!

podcasting: Ready, Steady, Green
news and views: LinkedIn
action: COPmitment

Send us Fan Mail

Rodrigo explains how we should manage climate risks, warns that with the current trajectory, a society level climate chaos could happen by 2035? and argues why better risk literacy could help us all plan our future.

Rodrigo Souza is a senior lecturer in accounting and risk management at the Business School of the University of Roehampton. He has a significant professional and academic experience risk management, corporate governance, internal controls and internal and external auditing, and related areas including cost and management control accounting. He is especially interested in the implementation of risk management in relation to controllership, audit, corporate governance, environmental management and business planning.

Highlights of the episode:

10:23: Irreversible climate change might be happening much sooner than 2050. People, governments, institutions, and individuals must think about climate resilience. 

11:53: David Spiegelhalter from Cambridge University, a statistician from the Royal Society, talks about risk literacy: https://www.science.org/doi/abs/10.1126/science.1191181

12:53 report from the Institute and Faculty of Actuaries about the IPCC report and about climate change fundamentally affecting human life taking place as early as 2035: https://actuaries.org.uk/media/gebdhxzi/climate-emergency-final-report.pdf

https://actuaries.org.uk/media/isvotyer/parasol-lost.pdf

14:45: climate change as an interconnected risk

17:30: about availability bias

21:20: about the importance of changing the rhetoric and the framing of climate change

22:34: it is essential to move from observation mode to action mode

23:00 rapid fire quiz with letter 'K':

• Key Performance Indicators, KPIs
• Kyoto Protocol, and in general, global agreements

Note: 24:10: Larry Fink pronouncement earier this year: https://www.cnbc.com/video/2026/04/14/watch-cnbcs-full-interview-with-blackrock-ceo-larry-fink.html

24:20: adding another ‘E’, Economic, before ESG, Environmental, Social and Governance

24:35 People, planet and profit vs people, planet and prosperity: https://www.youtube.com/watch?v=qnu_xGel2xg

https://www.forbes.com/sites/jeroenkraaijenbrink/2019/12/10/what-the-3ps-of-the-triple-bottom-line-really-mean/

29:18: So, for instance, for the first time in history, neuroscientists have verified that the IQ of people is decreasing with AI: https://thequantumrecord.com/philosophy-of-technology/global-iq-decline-rise-of-ai-assisted-thinking/

https://www.bbc.co.uk/news/articles/cd6xz12j6pzo

30:11: AI as a global challenge to climate change

30:49: Oxford professor, Juliane Reinecke, about the desirable worlds: https://ora.ox.ac.uk/objects/uuid:2e91cff1-bda2-43fa-86dc-b1e6d48c48b4/files/s2514nn59z

37:14: why it is important to become risk literate in the everyday life

39:02: further research and paralels to earlier crises: https://www.aicpa-cima.com/resources/download/building-and-enhancing-organisational-resilience-before-and-after-covid-19

If you liked the episode, make sure to follow Ready, Steady, Green! on your favourite podcast channel, share the episode with your friends and invite others to listen. You can catch up with our earlier episodes and tell who would you like to hear next. Help us get the message through: We must act on sustainability now!  
This was Gabor Sarlos, with Ready, Steady, Green!

podcasting: Ready, Steady, Green
news and views: LinkedIn
action: COPmitment

Send us Fan Mail

Welcome to the latest episode of Ready, Steady, Green. This time we share a short snippet, to extend invitation to an event that is happening the last week of April in London, at the University of Roehampton. On the 29 April, 10.00-4.00pm London time, the hybrid workshop on ‘Climate Resilience in UK Firms’  invites finance managers, management accountants and risk managers to discuss critical and topical issues related to climate change. In this teaser episode we discuss what challenges does the climate crisis bring to companies and why the development of a Climate Resilience Toolkit is essential for them to prosper.

I am joined in the studio by Rodrigo Souza, a senior lecturer in finance at the Business School of the University of Roehampton who is one of the co-organisors of the event. 

For the detailed programme and to register:

https://climate-resilience.uk/

https://www.eventbrite.co.uk/e/climate-resilience-and-emerging-risks-turning-threats-into-opportunities-tickets-1985270060192

If you liked the episode, make sure to follow Ready, Steady, Green! on your favourite podcast channel, share the episode with your friends and invite others to listen. You can catch up with our earlier episodes and tell who would you like to hear next. Help us get the message through: We must act on sustainability now!  
This was Gabor Sarlos, with Ready, Steady, Green!

podcasting: Ready, Steady, Green
news and views: LinkedIn
action: COPmitment

Send us Fan Mail

Chitzi Ogbumgbada argues why governments should ensure energy security, how the African communitarian approach addresses renewable energy injustices, and why the individual actions of countries will never bring us even close to the goals of the Paris agreement.

Chitzi is a Lecturer in Law at the University of Exeter. His PhD thesis developed an African communitarian approach to global energy justice and demonstrated how this approach could be operationalised through international climate law and international human rights law to address renewable energy injustices. His primary research interests lie at the intersection of international energy and environmental law and are mainly concerned with how legal obligations interact with issues like climate change, energy security, and clean energy, conceptualised through the energy justice framework developed along African philosophy. 

5:13: UK Climate Change Act: https://www.legislation.gov.uk/ukpga/2008/27/contents

9:15: about consultation with the community to secure extracting of critical minerals in Cornwall

10:15: about the Niger delta and how neglecting led to vice and violence

14:00 free market versus welfarism

17:30: about the distribution of renewable energy benefits across international communities

19:20: COP28, Dubai: the first Global Stocktake: https://unfccc.int/topics/global-stocktake

22:20: why it is so difficult to phase out fossil fuels

27:00: about options that save the planet and are gentle on the wallet

29:20: Rapid Fire game with words starting with ‘I’, the 9th letter of the alphabet

• IPCC
• Industrialisation
• Inaction

31:50: there should not be any conflict between industrialisation and conservation

32:55: it is our actions that have caused us climate change and it is our inaction that stops us addressing this issue

34:50: about the African communitarian approach to energy justice

35:40: about the leading professors of the political philosophy of African communitarian approach

Professor Thaddeus Metz: https://www.linkedin.com/in/thaddeusmetz/

Professor Kwame Gyekye: https://en.wikipedia.org/wiki/Kwame_Gyekye

The essence of African comm: relationalism: how we relate to others

44:30: incorporating energy justice in the law school curriculum

If you liked the episode, make sure to follow Ready, Steady, Green! on your favourite podcast channel, share the episode with your friends and invite others to listen. You can catch up with our earlier episodes and tell who would you like to hear next. Help us get the message through: We must act on sustainability now!  
This was Gabor Sarlos, with Ready, Steady, Green!

podcasting: Ready, Steady, Green
news and views: LinkedIn
action: COPmitment

Send us Fan Mail

Simon King argues how one can make sustainability the competitive edge of their organisation, why climate credibility matters for young people, if sustainability is primarily a management or a technological issue and why local authorities cannot afford to follow net zero.

Simon is a senior partner in Edenseven, a management consultancy firm that helps companies of all sizes achieve their sustainability goals and work towards net zero emissions. Edenseven provides sustainability solutions across a diverse range of industries in both the public and private sectors, for example focusing on buildings, electricity, supply chain, and transport. They develop effective strategies informed by data to ensure quantifiable results that deliver carbon reduction, cost savings, compliance with regulations, and enhanced credibility with stakeholders.

Highlights

7:50: About the 3 scopes of carbon emissions

12:25: about Science Based Targets Initiatives (SBTI)

17:40: how should we overcome the bareer that local authorities cannot afford becoming Net Zero

29:20:  78% of millennials, and it's even higher on Gen. Z will consider the climate credibility of the organisation they apply to work for

31:00: University of Roehampton launching both an MSc Business Analytics and a BSc Business Data Analytics programme

40:10: why nature based solutions need to be part of the toolkit

42:00: controversies around carbon offsets 

43:10: Rapid Fire with letter 'H', the 8th letter of the alphabet:

• Heat pumps
• Heat waves
• Hydrocarbons

46:00: the wet bulb temperature and the human body 

52:02: the biggest thing every individual can do is advocating for change 

55:45: the analogy of mandatory seat belts and banning indoor smoking should encourage governments to mandate climate actions as well

58: 41: how carbon border adjustment (CBA) coudl contribute to people paying the full price of products and stop exporting carbon emissions to poorer countries

If you liked the episode, make sure to follow Ready, Steady, Green! on your favourite podcast channel, share the episode with your friends and invite others to listen. You can catch up with our earlier episodes and tell who would you like to hear next. Help us get the message through: We must act on sustainability now!  
This was Gabor Sarlos, with Ready, Steady, Green!

podcasting: Ready, Steady, Green
news and views: LinkedIn
action: COPmitment

Send us Fan Mail

Veronica White explains what makes one bike across the UK, and interview over fifty farming women across the UK. Is there a pattern for sustainable farming in England? How can farms contribute to sustaining food security? Are farmers to adapt more nature-friendly farming practices? How shall we prioritise between competing demands for land use?

Veronica is an ESRC funded PhD student at the University of Exeter, exploring visions of the future of farming in England. She describes herself as a creative and passionate environmental social scientist, researching visions for the future of farming and food production in England. Veronica advocates sustainable farming through sharing her journey across 85 days, 2000+ miles, and 50 interviews with farming women.

Episode notes:

3:55: the birth of the idea of cycling around the UK and interviewing farming women

6:30: the mental and physical challenge of cycling and interviewing every day

13:00: the split of roles between women and men in farming might be surprising

15:10: how surprising it is to see the differences between the farms. No two farms are similar

18:40: with climate change happening, is there a future for farming in the UK?

19:50: food security, education of the public and  competing demand for land us are farmers’ top concerns

23:15: farming as an aging industry but with strong potential to attract young people

29:00: the route for farms to produce, process and sell locally

33:00: are field trips important to understand sustainable farming?

36:10: Rapid-fire terms with ‘G’, the 7th letter of the alphabet:

• Global warming
• Green spaces
• Greenwashing - in relation to ‘farmwashing’

41:55: supermarkets making up as if milk and eggs came from those cute little farms

Farmers fighting against farmwashing: https://www.sustainweb.org/news/sep24-farmers-against-farmwashing-campaign/

42:40: the research group Center for Climate Communication and Data Science: https://c3ds.ex.ac.uk/

44:40: individuals should support local farmers and cut back on meat

47:30: through taxing and regulation, companies should be forced to do more to save the planet

50:40: your power to vote and support those who really mean sustainability 

52:20: The Farming Futures Cycle Tour: https://youtu.be/iDPS9EYVxHY?si=qWfXCFqmsHqHBJas

If you liked the episode, make sure to follow Ready, Steady, Green! on your favourite podcast channel, share the episode with your friends and invite others to listen. You can catch up with our earlier episodes and tell who would you like to hear next. Help us get the message through: We must act on sustainability now!  
This was Gabor Sarlos, with Ready, Steady, Green!

podcasting: Ready, Steady, Green
news and views: LinkedIn
action: COPmitment

Send us Fan Mail

Leo Rayman argues why it is both a moral duty and a career advancement opportunity to come up with sustainability solutions, why the atmosphere of a climate tech conference is different to a sustainability conference; how the ability to control the local things will lead to controlling the big stuff; why innovation should not be a dilemma but the fundamental focus and why putting a degrowth in the diary of company management will never work.

Leo is the founder & CEO of EdenLab (edenlab.co) and the former CEO at Grey Consulting. His main focus is to make sustainability something that leaders and customers want to do, and to how, through communications and marketing, sustainability can be made more engaging and exciting. He is working with company managements to reinvent their businesses successfully.

Highlights of the Episode

2:40: EdenLab: https://www.edenlab.co/whoweare

24:45: why sustainability communication often fails and how it could be made to stick.

25:55: John Marshall pioneering simple climate messages: https://www.ted.com/speakers/john_marshall

26:30: why we should be talking about energy security and comfort, instead of grid flexibility and kilowatt hours

30:47: the innovation dilemma of large companies, as explained by Clayton Christensen, https://www.christenseninstitute.org/theory/disruptive-innovation/

31:20: what the food system will be like in 2036?

31:55: living the new frugal experience and on future back thinking

36:30: Rapid-fire quiz of the day: thoughts about the key words with the 6th letter of the alphabet, ‘F’:

• Fossil fuel
• Fast fashion
• Full cost pricing

37:12: living off the back of ancient sunshine instead of today's sunshine

37:30: reframing fashion through vintage

38:48: the National Bureau of Economic Research on the real cost of carbon:  https://www.nber.org/papers/w32544

The social cost of carbon: https://www.rff.org/topics/scc/

https://www.energymonitor.ai/features/could-the-global-cost-of-climate-change-really-be-six-times-worse-than-thought/

39:26: proposed carbon take back obligation: https://www.theguardian.com/environment/2023/jan/12/fossil-fuel-producers-must-be-forced-to-take-back-carbon-say-scientists

42:06: living in the period of ‘in the Meanwhile’

42:50: ‘Power Station’ film: https://www.imdb.com/title/tt38567062/

44:42: Copmitment, 52 video threads of climate positive actions: copmitment.com/actions

47:20: the importance of thinking of an abundant positive future

48:52: why individual regenerative resets make a difference

If you liked the episode, make sure to follow Ready, Steady, Green! on your favourite podcast channel, share the episode with your friends and invite others to listen. You can catch up with our earlier episodes and tell who would you like to hear next. Help us get the message through: We must act on sustainability now!  
This was Gabor Sarlos, with Ready, Steady, Green!

podcasting: Ready, Steady, Green
news and views: LinkedIn
action: COPmitment