Real Building Blocks

Summary

The conversation is about having integrity in business and not lying about services. The host shares a situation where a veteran posted about their credit card processing services and made false claims. The host explains the structure of the credit card processing industry and how fees are involved. He emphasizes the importance of not lying about services and discusses the concept of cash discount. The host concludes by highlighting the need for integrity in business.

Keywords

integrity, business, lying, services, credit card processing, fees, cash discount

Takeaways

Sound Bites

"You should not be lying about your services."

"Cash discount is to entice people to pay in cash to pay less for their product or service."

"If you're not swiping a card, you're not going to pay a transaction fee to Visa, right?"

Chapters

00:00 Introduction: Integrity in Business

03:55 The Structure of the Credit Card Processing Industry

08:17 Explaining Cash Discount

10:33 The Consequences of Lying About Services

13:31 Maintaining a Code of Ethics and Standards

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Summary

Jared discusses the importance of vetting service providers, especially those offering ancillary services, to ensure they specialize and excel in those services. He shares an experience with a martial arts school where poor service could lead to a contract termination and touches on KickSight, a CRM designed for martial arts schools.

The conversation also covers the challenges of website development, emphasizing SEO, admin access frustrations, and the significance of user roles and client education in website management.

Jared critiques third-party software companies building websites and stresses investing in high-quality web design for business growth.

Chapters

00:00 Introduction and Overview

02:41 The Story of a Termination

05:13 Website Building and Maintenance

07:26 Access Limitations and Communication Issues

09:44 The Role of the 'Firefighter'

11:56 The Risks of Not Having Admin Access

13:59 The Pitfalls of Relying on Third-Party Software for Website Building

19:31 Chapter 1: The Power of Integrations

20:02 Chapter 2: Enjoying the Process of Building Websites

21:31 Chapter 3: The Passion for Writing Code

23:38 The Joy of Building Websites and Writing Code

24:08 The Importance of Delivering High-Quality Products

24:29 The Challenge of Communicating the Value of Technical Work

25:09 Providing Solutions that Clients Can Understand and Use

25:18 The Challenges of Finding a Reliable Website Development Agency

26:20 Avoiding Substandard Work: The Importance of Vetting Agencies

27:38 Profit vs Quality: The Problem with Some Website Development Agencies

28:30 Making Informed Decisions in Website Development

In this sidebar episode, our host takes a personal detour to reflect on his own evolving relationship with artificial intelligence. This sidebar conversation, more intimate and candid than our usual format, invites listeners into a journey of skepticism, discovery, and eventual admiration towards AI.

Here we talk about what is a brand positioning statement, and some examples of leveraging your values in your brand positioning statement.