As long as there have been chiropractors, there have been differing opinions on how chiropractic should be practiced. While this wasn’t really the start of mechanism, understanding how the insurance model originally entered the scene is interesting to see how we got into the situation we are in today.
Here Danny and I play a clip from the legend Dick Santo and then discuss it in more detail.
I also ask if the pain model is something you can advertise in order to ‘meet the patient where they are at’ before educating them once they are in the office.