Real Estate Deep Dive With Kara Macdonald

The name the of the game is consistency. And the name of our guest expert on consistency is Ariana Gillette. Welcome to the show! 

Have you ever had to start from scratch? Have you ever had to pull yourself out of a rut? If so, pull up a chair and join the conversation. 

We’re covering:

Personal branding

Actual ways to generate organic growth on Instagram

Knowing which platforms are the most popular right now: reels, TikTok, carousels, YouTube, etc.

Boosting posts versus buying leads

The analytics behind whether your content is reaching target market

Finding what people respond to

Ariana’s focus on authenticity 

Find Ariana on social media everywhere @arianaluxuryhomes

703-655-8415

arianaluxuryhomes.com

Thanks for listening! 

Connect with me:

Email: [email protected]

Phone: 571.432.9382

Website: https://karamacdonald.com/

Youtube Channel: https://www.youtube.com/channel/UCfHPpgBHxLRbEoFYKWdoKBg?view_as=subscriber

Welcome back to The Real Estate Deep Dive Podcast - Season 3! I’m your host Kara Macdonald and I’m here with our guests Maggie Hatfield and Stephanie Callaghan, realtors and owners at 15 West Homes in Leesburg, Virginia.

Today we are talking about the struggles realtors face everyday. We’re giving you tips and strategies for getting your name out there, holding yourself accountable, and really committing to your business so you can work towards success. 

The market is shifting and it’s a hard time, getting business is tough and organization is a challenge. Here’s what we can focus on:

How can showing up authentically on social media become natural for you? 

15 West homes offers realtors a blueprint of 15 specific tasks for agents to focus on.

The first step is making calls every single day, building real relationships with people, because it’s not sustainable to rely on online leads. Listen in to hear what to say when you’re reaching out via calls and texts so that you can form a real connection. We’ll show you how to customize a script to make it your own so that you can start up natural conversations. Hint: what are you passionate about?

We also cover how to block your time and how to protect it. First, you should have a plan for your week. And remember to protect your top priority tasks. If something takes time from those top priority tasks , you have to reclaim that time from a lower priority time block. 

Lastly, we cover how to do complete transactions in this market. Homes will continue to appreciate and people do still need to move. 

Connect with 15 West Homes on Facebook, on IG, on TikTok, on Twitter, and Linkedin

Reach out to:

Maggie Hatfield and Stephanie Callaghan

Thanks for listening! 

Connect with me:

Email: [email protected]

Phone: 571.432.9382

Website: https://karamacdonald.com/

Youtube Channel: https://www.youtube.com/channel/UCfHPpgBHxLRbEoFYKWdoKBg?view_as=subscriber

Welcome back to The Real Estate Deep Dive Podcast - Season 3! I’m your host Kara Macdonald and I’m here with our guest Chandler Vogel to discuss your options for buying and selling in the current market and how to utilize bridge loans. 

Reach out to Chandler Vogel:

[email protected]

703.677.6673

Thanks for listening! 

Connect with me:

Email: [email protected]

Phone: 571.432.9382

Website: https://karamacdonald.com/

Youtube Channel: https://www.youtube.com/channel/UCfHPpgBHxLRbEoFYKWdoKBg?view_as=subscriber

We got into Real Estate because we genuinely love people. It's our nature to want to help, so it may be like second nature for us to make connections, but for anyone who wants to level up their game, today we are talking about some great ways to start conversations!

Our guest is the wonderful Jennifer Hoskins! She is an agent in Loudoun County, Northern Virginia.

Jennifer recommends these 5 surefire ways to generate conversations about Real Estate:

• Walk your dog
• Wave at everybody
• Attend your HOA meetings
• Support local businesses
• Wear your logo

People really are interested in Real Estate so it's pretty easy to make a connection once you begin the conversations!

You can find Jennifer Hoskins on all social media as Jennifer Hoskins and at her website at:  https://www.jenniferhoskins.com/

Thanks for listening today!

Connect with me:

Email: [email protected]

Phone: 571.432.9382

Website: https://karamacdonald.com/

Youtube Channel: https://www.youtube.com/channel/UCfHPpgBHxLRbEoFYKWdoKBg?view_as=subscriber

Welcome to The Real Estate Deep Dive Podcast with Kara Macdonald. Today our guest is Ben Barbour from Fountainhead Wealth Advisors to help us learn how to begin investing. Now is a really good time.

Here’s how to reach out to Ben:

Office: 703.455.7550

Cell: 703:338.5028

Email: [email protected]

Website: https://fountainheadwa.com/

Address: 12355 Sunrise Valley Drive, Suite 310

Reston, VA 20191

LinkedIn: https://www.linkedin.com/company/fountainheadwa/

Facebook: https://www.facebook.com/FountainheadWA/

Thanks for listening!

Connect with me:

Email: [email protected]

Phone: 571.432.9382

Website: https://karamacdonald.com/

Youtube Channel: https://www.youtube.com/channel/UCfHPpgBHxLRbEoFYKWdoKBg?view_as=subscriber

Welcome to The Real Estate Deep Dive Podcast. I’m your host Kara Macdonald and I’m here with our guest Alexandra Suchman. Alex is a fantastic operations specialist who can help you streamline the processes and tech in your business. You'll just love being able to say goodbye to the most frustrating parts of managing a business!

Here's how to find Alex:

Email: www.aiscollaborations.com   

Cell: (202) 643 5688 

Facebook: https://www.facebook.com/dogoodworkbetter/

LinkedIn: https://www.linkedin.com/in/alexandra-suchman-52909045/

Instagram: https://www.instagram.com/aiscollaborations/?hl=en

Youtube: https://www.youtube.com/channel/UCb6eu_u2QLmUcKRqYpBTCew

Thanks for listening!

Connect with me:

Email: [email protected]

Phone: 571.432.9382

Website: https://karamacdonald.com/

Youtube Channel: https://www.youtube.com/channel/UCfHPpgBHxLRbEoFYKWdoKBg?view_as=subscriber

Welcome to our conversation today with Krissy Shellenberger about transaction coordination. We're talking about how transaction managers can add value to your business and free you up to double your sales. Thanks for tuning in!

How to reach out to Krissy and learn more about her services visit: realadvantagetm.com

Email: [email protected]

Phone: 571.239.1721

Thanks for listening!

Connect with Kara:

Email: [email protected]

Phone: 571.432.9382

Website: https://karamacdonald.com/

Youtube Channel: https://www.youtube.com/channel/UCfHPpgBHxLRbEoFYKWdoKBg?view_as=subscriber

Welcome to The Real Estate Deep Dive Podcast. I’m your host Kara Macdonald and I’m here with our guest Tanya Salseth. Tanya is a very successful real estate investor and real estate agent with Keller Williams in Falls Church, Virginia.

Spotting a great investment:

Tanya started out with one rental property and she has very cleverly snowballed that into a 12-door portfolio, using cash flow as her number one decision-making factor. You have to make sure you can rent the property at a rate that will allow you to pay the mortgage, cover maintenance expenses and put some money in your pocket.

After cash flow, the next most important consideration is the market. Is the economy growing? Are people moving here for jobs? Is there a diversity of jobs? Now, if you’re in an area like Northern Virginia, where right now the inventory is low, you can look out-of-state. Network and find an agent who knows that market and, as a bonus, who is also a property investor.

Agents help people buy and sell day-in and day-out, but doing it for yourself is what truly helps you develop an eye for a good investment.

Of course, there is more potential for profit if the property you’re buying needs some work, just make sure the value is there in your market. A property being a good value and a good investment are two different things.

To learn more about real-estate investment you can reach out to Tanya via phone or e-mail:

Thanks for listening!

Connect with me:

Email: [email protected]

Phone: 571.432.9382

Website: https://karamacdonald.com/

Youtube Channel: https://www.youtube.com/channel/UCfHPpgBHxLRbEoFYKWdoKBg?view_as=subscriber

Welcome to Season 2 of the Real Estate Deep Dive Podcast! I'm your host Kara Macdonald and I'm dedicating this season to educating, encouraging and supporting each of you in your life.

Today's guest is Bobbi Desai who is an incredible woman and dear friend to me. She's also an absolute master in the art of pop-bys! If you're a follower of Brian Buffini then you know how impactful pop-bys are for referrals and for your business. Listen to our chat today as we discuss the logistics behind building a massive, quarterly, batched pop-by system.

We also get to know Bobbi on a more personal level as she talks about the special needs of her family and the way she's been able to help other families with special circumstances.

Bobbi serves the Northern Virginia area. You can reach out to her on Facebook page which is Special Agent Bobbi: https://bit.ly/35VAx0z

Thanks for listening and please reach out to me:

Email: [email protected]

Phone: 571.432.9382

Website: https://karamacdonald.com/

Youtube Channel: https://www.youtube.com/channel/UCfHPpgBHxLRbEoFYKWdoKBg?view_as=subscriber

Welcome to the Real Estate Deep Dive Podcast with your host Kara Macdonald. We’re diving into Public Relations today with special guest Christina Davis of Visibility VIPs. Check her out at: http://visibilityvip.com/

She’s developed a great PR system to help real estate agents improve their reach, credibility and SEO and get opportunities to share their writing and opinions in the national media.

Lots of people still read actual local newspapers and whatever the newspaper prints it also includes online. Local and national newspapers are actually a great place for you to stand out since there aren’t a million other people clambering for attention there.

Christina says the thing is to provide value to the audience. Be newsworthy. She teaches us what kind of stories and sources news outlets are looking for. She can help any agent, even new real estate agents have a unique perspective to offer.

Christina and Kara both recommend H/A/R/O as a great way to get your name out there.

Check it out here: https://www.helpareporter.com/

Thanks for tuning in to The Real Deep Dive Podcast! Please subscribe and share our podcast with a friend!