In this episode...Kenny goes over a key component of the B.U.Y.E.R.S Method, the RESEARCHED CONTENT.
Like the saying goes, “People don’t buy what they need, they buy what they want”.
Your Researched Content is no exception to this quote... done right, and it will help you attract the right students into your world because you will be giving them what they want, not what you think they need.
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