Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

In this episode, we sit down with Angelo Fierro to talk about what it really takes to build a sustainable real estate career. Licensed for over two decades but “committed” for the last 16 years, Angelo shares how coaching, structure, and a decision to go all-in changed the trajectory of his business. We unpack why real estate is a terrible part-time job, how long-term persistence landed him a $10M+ listing after nine years of follow-up, and what it means to let go of outcomes while staying fully committed to the process.

*Angelo Fierro*

Instagram: https://www.instagram.com/losangeloliving/

Website: https://angelofierrogroup.com

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Welcome to the Fire Cast + Meet Angela Fierro

00:00:29 From New York to LA: Early Real Estate Roots & Finding Direction

00:02:13 Acting Dreams, 9/11, and Falling in Love with Los Angeles

00:05:19 Learning LA the Hard Way: Thomas Guide, Neighborhoods & Market Nuance

00:10:24 Teams, Mentors, and the Wake-Up Call: Family, Injury & Getting Serious

00:15:28 Coaching with Tom Ferry: Structure, Accountability, and a 3-Year Plan

00:19:45 Surviving the 2008 Crash: Short Sales, Foreclosures & Staying in the Game

00:32:07 Building a Niche + Modern Prospecting: Schools, SmartZip, CRM & Daily Calls

00:37:49 Mulholland Rides & Weekend Triathlon Community

00:38:30 Coaching Styles: Mike Ferry vs Tom Ferry vs Buffini

00:41:15 Letting Go: Managing Stress, Control & Client Expectations

00:44:45 “Do We Even Need Realtors?” Fiduciary Value & Dual Agency

00:47:03 Winning the Listing: Persistence, Communication & The Mulholland Sale

00:52:02 Team Structure & 3-Year Vision: West Hollywood + Silicon Valley

00:53:43 Referral Flywheel & Marketing Machine: Newsletter, Ads, SEO + Print

01:07:27 Business Gaps, Delegation, Mentorship & Fire-Round Finale