In this week’s episode, we welcome back Yvonne Zhu, financial therapist and one of our most impactful guests to date. Yvonne brings her deep expertise in money psychology to help us unpack the beliefs, values, and rules (BVR) that shape the way we think, spend, and feel about money—often without realizing it.
We dive into the complicated relationship between self-worth and net worth, and why so many people tie their identity or value to their financial situation. Yvonne shares insights on whether it’s truly possible to have a positive, peacefulrelationship with money, and why so many of us carry guilt, shame, or anxiety around our finances.
We also explore the dynamics of money in romantic relationships—how men and women are often conditioned differently, whether old gender norms still apply today, and what healthy financial communication actually looks like.
Finally, we discuss the importance of instilling positive money values in children, how early financial beliefs are formed, and what parents can do to raise money-confident kids.
This is an eye-opening, thought-shifting conversation that will challenge the way you think about money, success, and self-worth.