This week the boys sit down with Paul O'loughlin, of Realestate.com.au, to talk about where the majority of people will now go to find out about buying or selling their property- The Internet!

Listen as the boys discover about the past, present and future of marketing a property on one of the major Real estate Portals out there.

Deep Dive with Paul O’Loughlin (RealEstate.com.au)

Who is Paul O'Loughlin? 

• And how are you connected to the Real Estate Industry?
• How did you get your start in Real Estate? 
• Was real estate always a key interest of yours?

What key changes have you seen in the real estate industry since you started working with the major portals?

• Is print media dead? 
• Is social media marketing the future?

With the amount of traffic and the sheer volume of properties out there- How can a property stand out online?

• What gets the most traffic on realestate.com.au?
• Does having extra content assist a property get more traction? (I.e. Floorplans, Videoes, 3D Tours)
• What key feature should every property have? 
• Does it all come down to that ‘Hero’ Photo to get customer interest?