Real Estate Pros Podcast: For Real People Working in Real Estate

What does 2017 look like for your business?

Is it a 'rinse-and-repeat' of 2016? Or, are you ending this year with a clearly mapped out marketing plan to achieve specific business goals in 2017?

In this episode of Real Estate Pros, you'll learn how to map out an effective annual marketing plan with 3 simple questions and examples from agents and agencies around Australia. 

Read the highlights: stepps.com.au/podcasts

Influencer Marketing is defined as a type of marketing that focuses on using key leaders, people of influence, to drive the brand's message to a target market. Rather than marketing directly to a large group of consumers, you instead inspire, hire or pay influencers to get out the word for you.

It's an effective strategy being widely adopted by real estate agents and teams as it becomes harder to earn attention in someone's crowded letterbox, inbox and social media newsfeed.

In this episode of Real Estate Pros, we discuss 'what is influencer marketing', real-world examples and why adopting this approach can help you reach an audience that you couldn't otherwise reach on your own.

Read the highlights: stepps.com.au

Have you heard of Facebook Live video? Do you want to use Facebook Live for your real estate business?

Facebook Live lets you connect with your clients, prospects and followers by sharing real-time video of what you’re seeing and doing. 

In this episode of Real Estate Pros, you'll learn why Live video on Facebook out-performs all other content types, how real estate agents are using it to market themselves or their business and why you should consider it for your business sooner rather than later.

Read the highlights: stepps.com.au/podcasts

If you listen to the hype, email has died a thousand deaths and social media is the most effective digital channel in business today. But the reality however, is a very different story.

According to a study released on 8 November 2016, email is the clear winner across all key business measures including organic reach, consumer preference and return-on-investment.

Email is still the number one channel that consumers use to communicate with brands online and agents who are ditching email for social media are probably losing business they didn't know they could get.

In this episode of Real Estate Pros, we discuss the results of this new research, why email beats social media in real estate, why it's important to start growing your email list and what content you should be providing to your subscribers.

Read the highlights: stepps.com.au/podcasts

According to Google Analytics benchmarking figures, the average real estate agency website in Australia receives 500-800 visitors per month.

Compare this with our major portals, such as domain.au and realestate.com.au, who receive between 1.5 – 3 million visitors per month respectively, and we would likely all agree that our own websites simply don’t come close when it comes to attracting people who are searching for property. 

In this episode of Real Estate Pros, you'll learn why prioritising your listings on your own website could be costing you business and we explore an approach by one particular agency that could help you cut through the noise and drive more prospects to your site - that means potential vendors and landlords.

Read the highlights: stepps.com.au/podcasts

Do you want a bigger Facebook audience? Are you looking for ways to bring attention to your business on Facebook?

The primary objective for many real estate professionals, when it comes to social media marketing, is to get more ‘Likes’. But, does having more ‘Likes’ guarantee more revenue or profit for your business? In our recent Real Estate Industry Social Media Marketing Report, 85% of real estate professionals said they use social media to market their business, but only 22% said they could measure a return on investment - from both time and money.

In this episode of Real Estate Pros, we discuss why success on social media may just not be determined by how many followers you have. And we ask the question, is social media actually worth it for business purposes?

Read the highlights: stepps.com.au/podcasts

Historically, the media has always captured the attention of consumers. Successful media companies produce great content and smaller brands today are starting to think the same as marketing, and earning attention from consumers, becomes more difficult.

In this episode of Real Estate Pros, we dissect the success of a brand who have gone all in with a media company business model, and we ask the question, could this work in real estate?

Read the highlights: stepps.com.au/podcasts

If you're a real estate professional, you've been taught the value of a database and the importance of nurturing your clients and prospects with helpful information until the opportunity arises to list their property.

The challenge, especially for those new to the industry, is getting people onto your database in the first place.

In this special episode #100 of Real Estate Pros, we're taking you on a rare look behind the scenes of how we grew our email audience to 42,000 subscribers - an effective strategy that more and more agents are starting to add to their weekly marketing activities.

Read the highlights: stepps.com.au/podcasts

Take a moment to think about your online marketing activities. If you’re like many other real estate agents, a good amount of your time is probably spent on social media – writing status updates, boosting your posts, monitoring your engagement and replying to comments. Now, take a moment to think about the time you spend on email marketing – growing your list, publishing helpful content to your website, and looking at analytics on your list growth and engagement.

If you’re spending the majority of your time on social media, and little to no time on building an email list, it could be a potentially tragic mistake that is costing you leads.

In this episode of Real Estate Pros, we look at which channel is more effective when it comes to marketing ROI, and how one top performing agent added 600 new contacts to his email list - via his website alone - in just 90 days.

Read the highlights: stepps.com.au

Marketing, and winning attention as a real estate professional, is harder than ever. It's harder than it was yesterday, way harder than a year ago and ridiculously harder than five years ago.

One major contributing factor is the public perception of our industry. Real estate professionals, in the eyes of many, are simply not trustworthy. That makes getting someone to pay attention to our marketing extremely difficult.

In this episode of Real Estate Pros, we discuss and dissect a marketing strategy that dramatically improved perception scores across all areas of an entire worldwide brand.

Read the highlights: stepps.com.au/podcasts