Real Estate Pros Podcast: For Real People Working in Real Estate

There used to be a time where someone would pick up the phone, send you a fax, speak to you in person or even write you a letter to tell you about their experience with your company.

But more often than not today, your clients – past and present – are instead jumping onto social media, Google or any number of real estate review sites available today, to check you out or voice their opinion about your brand to thousands of others.

In this episode of Real Estate Pros, we'll explore the rise of online ratings and review sites in real estate and a strategy to dominate your competition.

In this episode of Real Estate Pros, we're joined by New York Times best-selling author Jay Baer to help us understand why embracing complaints about you or your company can strengthen your real estate business. We'll explore the extensive study Jay conducted in partnership with Edison Research behind why people complain about businesses, the different channels they use to complain and the strategies you can apply in your business to turn "haters" into raving fans.Read the highlights: www.stepps.com.au/podcasts

Marketing in real estate today is harder than ever and it's getting harder to cut through the clutter.Our customers have hundreds of different channels they can go through to get information and if we don’t create something that’s interesting to them, they’re going to forget all about us and they’re going to go somewhere else.In this episode of Real Estate Pros, you'll hear the true rags-to-riches story of a 130-year-old company and how one of their marketing strategies - started all those years ago - still dominates their competition today.The good news? There are very few real estate professionals doing it.

Even while you sleep, your website is out there 24/7 spruiking your business. It never sleeps, never asks for a pay rise and never asks to go on holidays. At the end of the month – just like a good real estate agent would – it’s giving you the results from the hard work it’s put in over the past few weeks.If just one more person filled in a contact form on your website to sell or manage their property, it could potentially add tens of thousands of dollars worth of commission to your business.In this episode of Real Estate Pros, we'll explore the importance of treating your real estate website like another salesperson on the road and actionable tips to generate more traffic, more email subscribers and ultimately leads for your business.Read the highlights: www.stepps.com.au/podcasts

Despite what some ‘social media gurus’ might tell you, Facebook is still the biggest and most popular social network by far. In fact, it’s also the most popular network among real estate professionals.In our 2015 Real Estate Industry Social Media Marketing Report, we learnt that 87% of real estate professionals use Facebook to market their business. Yet, despite its widespread usage, many agents reported that their efforts aren’t as effective as they would like.Facebook is still the biggest and most popular social network by far. In this episode of Real Estate Pros, we'll explore 8 Facebook Marketing Essentials For Real Estate Agents. Read More: www.stepps.com.au/podcasts

Today’s real estate consumer is faced with invitation overload. Every company of every size, shape and description is asking your customers and potential customers to like them, follow them, click here to watch this video or download their amazing app – there’s a lot of noise and that creates a big challenge for all of us as marketing professionals.The common misconception among some real estate professionals, is that the louder you shout, the better you’ll be heard – but in business today, that couldn’t be further from the truth.Today’s real estate consumer is faced with invitation overload from companies competing for their attention. In this episode of Real Estate Pros, we'll explore why real estate agents need to think like a media brand to gain more attention and earn more clients.Read more: www.stepps.com.au/podcasts

In this episode of Real Estate Pros, we're joined by Steven Rozenberg from Empire Industries LLC to hear the inspiring story of how this airline pilot became a real estate business success story. Steven shares with us his marketing strategies that have grown his business to 500 properties under management in just three years and they've built a thriving referral network - generating inbound leads and negating the need for prospecting or cold calling.Steven Rozenberg is an airline pilot turned investor turned successful property manager and entrepreneur. In just three years, Steven’s business - Empire Industries LLC - has grown to 500 properties under management, won various national awards for marketing excellence and they have a thriving referral network. With no previous experience in the real estate industry, Steven’s results and dedication to the customer experience are nothing short of remarkable.Steve has been involved in real estate since 2002. He has owned and helped manage a 39 unit apartment complex. He still personally owns over 31 homes today along with his business partner Pete. Steve is an airline pilot based in Houston, TX for a major airline and fly’s mostly international routes on the Boeing 787 airplane. Because of his background in aviation and working for such a large company, his knowledge and experience in processes and systems has helped play a vital role in making Empire Industries what it is today.Help Us Spread the WordIf you enjoyed this episode of the Real Estate Pros podcast, please head over to iTunes, leave us a review and subscribe. If you have any feedback for us on how we can improve, we would love to hear from you because this show is all about helping you, the real estate pro. Please email us at [email protected].

In this episode of Real Estate Pros, Josh Cobb shares a revolutionary marketing strategy to consider for your real estate business in 2016. According to the Digital Influence Index by Fleishman-Hillard, 89% of consumers use the internet to find information on products, services or companies prior to making a purchase decision. That means almost all of the people who have enquired about engaging you as a real estate professional have checked you out online - at one stage or another - before picking up the phone or sending that initial email...Keep reading at stepps.com.au/podcasts

In this episode of Real Estate Pros, Josh Cobb shares how to produce more marketing impact with less content output in 2016. Read the highlights: stepps.com.au/podcasts

In this episode of Real Estate Pros, Josh Cobb shares why you need to stop building your real estate business on rented social media land and we discuss how a business with 365,000 loyal Facebook followers dealt with having their Facebook page randomly deleted - twice.Read the highlights: stepps.com.au/podcasts