Luxury real estate expert and CRS Certified Instructor Jack Cotton joins the podcast to share the lessons, strategies, and mindset that have fueled his success in the high-end real estate market. From building a standout personal brand to mastering the art of storytelling, Cotton offers practical advice that agents at every stage of their career can apply immediately.

Billie Parrott, CRS, joins the podcast to share how she built a recognizable personal brand in real estate by showing up authentically online and embracing the power of community. From social media strategy to podcasting and content creation, Parrott offers practical insights for agents looking to grow their presence, attract clients and stand out in a competitive market. Tune in for actionable tips, creative inspiration and advice for turning your personality into your greatest business asset.

In this episode of Real Estate Real Talk, CRS expert Steve Epstein breaks down what it really takes to win in today's payment-driven market. Inspired by our Engineering the Offer article, Epstein shares how agents can go beyond price to strategically structure offers that align with both buyer goals and seller priorities. From presentation and communication to creative deal design, you'll walk away with practical insights to craft stronger offers, build client trust and stand out in competitive situations.

This National Volunteer Week, hear firsthand how getting involved can make a lasting impact. Kristie Ferguson and Christina Cova-Simmons share their journeys with RRC—from earning their CRS Designation to stepping into leadership roles—and how volunteering helped shape their success both personally and professionally.

In honor of Fair Housing Month, we're sitting down with CRS Certified Instructor Nate Johnson for an important and timely conversation every real estate professional should hear.

In this episode, Nate shares his perspective on the evolving landscape of fair housing, why it remains a critical focus in today's market, and how agents can stay informed, compliant, and intentional in their day-to-day business. From real-world insights to practical takeaways, this conversation serves as both a reminder and a call to action.

Get a sneak peek at what's ahead in our upcoming AI Marketing Summit as we sit down with real estate expert Matthew Rathbun to explore how AI is transforming the way agents market, build their brand, and nurture client relationships—plus, how to avoid the common mistakes that can hold you back.

In this episode of Real Estate Real Talk, we sit down with Marki Lemons Ryhal, CRS, to explore what it takes to stay competitive in a rapidly evolving market. Marki shares practical insight on how agents can embrace technology, leverage AI tools and create impactful content to grow their brand and reach more clients.

From identifying profitable niches to building systems that automate your workflow, Marki breaks down actionable strategies to help you work smarter—not harder—in 2026 and beyond.

Get a sneak peek into CRS Certified Instructor Kim Knapp's Sell-a-bration® pre-conference course, "Recruit, Retain, Repeat: Defining Your Value, Building Loyalty, and Driving Profitability."

Drawing on decades of real estate experience, Knapp breaks down why recruiting isn't about filling desks —it's about building culture. She drives into creating genuine relationships, leading with intention, understanding personality styles and fostering loyalty that drives long-term profitability. If you're ready to strengthen your value and build a brokerage agents don't want to leave, this sneak peek is for you.

Get a sneak peek into Mark Given's Sell-a-bration® pre-conference course, "Conflict Resolution—Solutions-Based Listening and Negotiation."

In this episode of Real Estate Real Talk, CRS Certified Instructor Mark Given breaks down why conflict is inevitable in real estate — but escalation is optional. He shares practical insights on solutions-based listening, navigating different personality styles, and handling tough conversations without damaging trust, relationships, or deals.

This conversation offers a valuable preview of what agents will gain by investing in pre-conference education and attending Sell-a-bration®.

In this episode of The Long Game series, Pat Zaby, CRS certified instructor, explores how today's real estate agents can stay relevant by prioritizing education, technology and genuine client relationships. He shares practical insight on building trust, empowering homeowners and adapting to an ever-changing market.