What does it take to build a real estate team that survives recessions, market shifts, and nearly four decades of change? Well… here is your answer!
Johnder Perez sits down with Team Peroff: founder Steve Peroff, who started in 1989, second-generation leader Eli Peroff, and operations lead Pierre Demers, for a masterclass in real estate business strategies, team building, and longevity.
From Steve's theatre-industry marketing roots and "reverse marketing" philosophy to Eli's journey of carving out his own identity in a family business, to Pierre's insights on culture and leadership transition, this conversation is packed with real estate agent tips for today's challenging Canadian market.
Whether you're a solo agent or building a team, you'll leave with actionable strategies for consistency, community, and sustainable growth.
Listen For:
1:32 How did Steve Peroff build a real estate business that's lasted since 1989?
15:14 Why did Team Peroff choose marketing and promotion over cold calling?
32:26 What separates a high-performing real estate team from an average one?
37:31 When should a team leader step back from selling to focus on leadership?
54:27 What advice do veteran realtors have for agents struggling in today's market?
Connect with The Peroff Team: Email | Website | Facebook | LinkedIn | Instagram
Steve Peroff, Sales Representative | Founder & Team Leader, Team Peroff
Website | LinkedIn | Email Steve |
Eli Peroff, Sales Representative | Team Peroff
Website | LinkedIn | Email Eli
Pierre Demers, Sales Representative | Marketing & Operations, Team Peroff | Founder, REALTORSgive
Website | LinkedIn | Email Pierre |Instagram | REALTORSgive
Connect with Johnder Perez, Director of Innovation & Business Development | RE/MAX Hallmark®
Website | LinkedIn | Instagram | Email