In this episode of Ambitious Broker, Holly Hatch and Chris Johnson share their comprehensive journey in the industry, covering their strategic use of social media and video to capture and cultivate clientele in the San Fernando Valley. The couple discusses pivotal topics such as building a robust brand, integrating operational systems, and the critical role of customer service. They delve into industry challenges, including adapting to commission changes while offering advice for maintaining strong client relationships. Beyond professional strategies, Holly and Chris emphasize the importance of a competitive work ethic, continuous learning, and community involvement, alongside their aspirations for philanthropy despite current business demands. Their experiences provide a roadmap for new agents looking to learn, plan, and grow in the real estate arena.

KEY TAKEAWAYS

• Harness Consistency: Regular and consistent video content and social media engagement are crucial for branding and building credibility.
• Focus on Personal Service: Close communication, constant evaluation, and personalized attention are essential elements of providing excellent customer service.
• Embrace Hyperlocal Marketing: Immersing in and deeply understanding local communities can significantly enhance business credibility and connections.
• Evolve with Creativity: Continuously innovating and creating engaging, unique content can distinguish your brand and capture the audience's attention.
• Utilize Systems and Technology: Implement CRMs and other technology tools to maintain organization, streamline processes, and avoid task slippage.
• Invest in Professional Production: Hiring professional videographers and utilizing advanced tools like drones can dramatically improve the quality and effectiveness of your video content.
• Encourage Self-Branding and Training: Teach new agents to develop their brand, lead generate independently, and provide them with structured guidance and systems for growth.
• Balance Compassion and Competition: Compassion for clients and a competitive drive are both necessary for long-term success and personal fulfillment in the business.

QUOTES

• "I treated real estate the same way I got there in the morning. I took all the calls that I could, I took people's business. I went and I followed everybody around. I did what everyone else was doing. I studied the market."
• "It's not easy. So what's the first thing you want me to do? First thing is, you sit down and start learning."
• "Maybe it's from that place of being here in LA and going, I know stuff, but nobody knows me. And now I need to prove myself."

Check out Holly Hatch & Chris Johnson and their work through the link below:
https://hollyandchrisluxuryhomes.com/

Get to know more about Ambitious Broker at https://RogerHance.com.

You can also connect with our host and mentor, Roger, with the links below:
Linkedin: https://www.linkedin.com/in/roger-hance/
Call: (818) 718 - 3020
Email: [email protected]
Website: https://escrowtech.net/

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