Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

There is a language and a flavor to every different social media platform, and we should therefore have content that makes sense for each of these platforms. We can make the most boring content engaging by putting it across in a relatable way, we just need to change our mindset about our content. How can we leverage social media algorithms to our advantage? How do we create engaging content? What can we do to improve our hashtag strategy? In this episode, social media and social sales expert, Chelsea Peitz explains what we need to do to use Instagram effectively, and how doing so will help our brand and business grow.

High-touch is critical today - just because it’s technology-involved it doesn’t mean that you’re taking the humanity out of it. -Chelsea Peitz

Takeaways + Tactics

• We can leverage Instagram’s current two-way mutual engagement algorithm to our advantage by engaging with people on Instagram, especially via direct message. Our posts go to the top of their feed when the algorithm registers that we are interacting.
• In order to create engaging content on social media, our content needs to fall under the following five E’s: educational, entertaining, engaging, exclusive and emotional. 
• We need to avoid making these three common mistakes when we use hashtags on Instagram: not using enough hashtags, using hashtags that are too broad, and using non-relevant hashtags. 

There is a lot to learn about social media algorithms - not only are they always changing but they are different on different platforms. We can leverage and work with these algorithms if we know how to use them. Our industry is still about relationship building, and we need to be able to build that trust through technology. By posting and sharing the right content for the platform regularly, recognizing the difference between the various content streams on a platform, utilizing relevant hashtags, making use of direct messaging, and changing our mindset about the content we put out there, we can use social media platforms like Instagram to not only build our brand, but make relationships and generate more business.

Guest Bio

Chelsea Peitz is the National Director of Social Sales at Fidelity National Financial and is the Creator and Host of The Voice of Social Sales Podcast. She mentors elite sales teams and operational leaders to create impactful personal brands that will multiply their market share and mindshare. Through her corporate training programs, she helps her nationwide 30,000-strong team develop client-focused content that shares value, create a trustworthy reputation that attracts their ideal client, engage authentically, feel empowered by social media, use social networks with a purpose, and get more clients and close more deals. Chelsea also provides weekly video tips on Community Growth Strategies, Social Platform Updates, Organic & Paid Lead Gen, Content Planning and Personal Branding on LinkedIn. She graduated college before Y2K which means that she didn’t grow up with social media, and started a professional career before Facebook existed. She was in sales before social, and she knows what it’s like to feel overwhelmed by the platforms and unsure of how to begin building a brand and generating business. Chelsea’s mission is to lead with heart, humility and most importantly, humanity.

https://www.instagram.com/chelsea.peitz/

There is a language and a flavor to every different social media platform, and we should therefore have content that makes sense for each of these platforms. We can make the most boring content engaging by putting it across in a relatable way, we just need to change our mindset about our content. How can we leverage social media algorithms to our advantage? How do we create engaging content? What can we do to improve our hashtag strategy? In this episode, social media and social sales expert, Chelsea Peitz explains what we need to do to use Instagram effectively, and how doing so will help our brand and business grow.

High-touch is critical today - just because it’s technology-involved it doesn’t mean that you’re taking the humanity out of it. -Chelsea Peitz

Takeaways + Tactics

• We can leverage Instagram’s current two-way mutual engagement algorithm to our advantage by engaging with people on Instagram, especially via direct message. Our posts go to the top of their feed when the algorithm registers that we are interacting.
• In order to create engaging content on social media, our content needs to fall under the following five E’s: educational, entertaining, engaging, exclusive and emotional. 
• We need to avoid making these three common mistakes when we use hashtags on Instagram: not using enough hashtags, using hashtags that are too broad, and using non-relevant hashtags. 

There is a lot to learn about social media algorithms - not only are they always changing but they are different on different platforms. We can leverage and work with these algorithms if we know how to use them. Our industry is still about relationship building, and we need to be able to build that trust through technology. By posting and sharing the right content for the platform regularly, recognizing the difference between the various content streams on a platform, utilizing relevant hashtags, making use of direct messaging, and changing our mindset about the content we put out there, we can use social media platforms like Instagram to not only build our brand, but make relationships and generate more business.

Guest Bio

Chelsea Peitz is the National Director of Social Sales at Fidelity National Financial and is the Creator and Host of The Voice of Social Sales Podcast. She mentors elite sales teams and operational leaders to create impactful personal brands that will multiply their market share and mindshare. Through her corporate training programs, she helps her nationwide 30,000-strong team develop client-focused content that shares value, create a trustworthy reputation that attracts their ideal client, engage authentically, feel empowered by social media, use social networks with a purpose, and get more clients and close more deals. Chelsea also provides weekly video tips on Community Growth Strategies, Social Platform Updates, Organic & Paid Lead Gen, Content Planning and Personal Branding on LinkedIn. She graduated college before Y2K which means that she didn’t grow up with social media, and started a professional career before Facebook existed. She was in sales before social, and she knows what it’s like to feel overwhelmed by the platforms and unsure of how to begin building a brand and generating business. Chelsea’s mission is to lead with heart, humility and most importantly, humanity.

https://www.instagram.com/chelsea.peitz/

Most real estate agents come across deals they could invest in and miss out on the opportunity to create wealth. How are the investment opportunities different for single family and multi-family properties? How can you identify a good deal? How can you start building the property to get into multi-property investments? On this episode, we’re joined by multi-family property investor JC Castillo, who shares how agents can get started. 

Takeaways + Tactics

The three things you should look at for multi-family investments is location, financials, and value creation potential. 

Multi-family units are priced differently to single family homes which use comps. Multi-family units are priced based on profits and performance. 

Value plays are the X-factor in successful multi-family investment. These are improvements and changes you can make to the units to add value to them.  

Through multi-family property investments real estate agents can build wealth and set themselves up for a better future. If you can find a property in a good location, with good financials and the opportunity to add value to the units, you can do very well. What’s key is getting the education to help you get started, and if possible to partner with other people to make the whole process less overwhelming. 

Guest Bio 

JC Castillo is a real estate investor and Managing Principal at Multifamily Property Group. In 2006 he founded Multifamily Property Group (MPG), a private equity firm focused on acquiring, renovating and operating large scale value-add apartment properties. Based in the Silicon Valley, JC connects California capital with out-of-state investment opportunities that have made his clients millions in cash flow and many millions more in appreciation. His personal investment philosophy is simple - go long, not short with tax advantaged, cash flowing real estate in quality locations. For more information and for a free 15 minute call with JC, go to https://www.multifamgroup.com/ and use their contact page to get in touch. You can also check out the Apartment Investor Network on Facebook https://www.facebook.com/apartmentinvestornetwork/ 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Most real estate agents come across deals they could invest in and miss out on the opportunity to create wealth. How are the investment opportunities different for single family and multi-family properties? How can you identify a good deal? How can you start building the property to get into multi-property investments? On this episode, we’re joined by multi-family property investor JC Castillo, who shares how agents can get started. 

Takeaways + Tactics

The three things you should look at for multi-family investments is location, financials, and value creation potential. 

Multi-family units are priced differently to single family homes which use comps. Multi-family units are priced based on profits and performance. 

Value plays are the X-factor in successful multi-family investment. These are improvements and changes you can make to the units to add value to them.  

Through multi-family property investments real estate agents can build wealth and set themselves up for a better future. If you can find a property in a good location, with good financials and the opportunity to add value to the units, you can do very well. What’s key is getting the education to help you get started, and if possible to partner with other people to make the whole process less overwhelming. 

Guest Bio 

JC Castillo is a real estate investor and Managing Principal at Multifamily Property Group. In 2006 he founded Multifamily Property Group (MPG), a private equity firm focused on acquiring, renovating and operating large scale value-add apartment properties. Based in the Silicon Valley, JC connects California capital with out-of-state investment opportunities that have made his clients millions in cash flow and many millions more in appreciation. His personal investment philosophy is simple - go long, not short with tax advantaged, cash flowing real estate in quality locations. For more information and for a free 15 minute call with JC, go to https://www.multifamgroup.com/ and use their contact page to get in touch. You can also check out the Apartment Investor Network on Facebook https://www.facebook.com/apartmentinvestornetwork/ 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Video content is probably the biggest component of being able to grow your influence and database online. How can you leverage video content? What kind of content can you create if you want to engage with people? How can we evoke emotion using video? On this episode, we’re joined Genesis Home Team leaders Eli Schmidt and Will Grimes share their winning video content strategy. 

The more positive emotions you can invoke for someone, the more they will like you and want to know more about what you do. -Gene Volpe 

Takeaways + Tactics

You don’t have to be an expert to create content. By documenting the things that work for you, you’ll also alleviate arguments and negativity from social media because you are just sharing your own experience. 

Don’t beat people down with selling what you do, just show up consistently and when the need arises, people will want to work with you. 

Don’t look for immediate ROI/cause and effect in your video content. You have to be consistent and persistent to get results. 

When it comes to real estate, people are already sold on the what, they want to buy or sell a house. What they need to be sold on is the person they need to work with. This is where video content comes into play. It allows you to show off your personality and value which makes people want to work with you. If you set yourself apart and always show up authentically, you will attract your database. 

Guest Bio 

Eli and Will are the team leaders of Genesis Home Team, based in Denver, Colorado. For more information, go to https://www.genesishometeam.com/. Find Will on Facebook and Instagram https://www.facebook.com/will.grimes.12 https://www.instagram.com/will_grimes/. 

Follow Eli on Instagram https://www.instagram.com/realestateandweights/.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

Video content is probably the biggest component of being able to grow your influence and database online. How can you leverage video content? What kind of content can you create if you want to engage with people? How can we evoke emotion using video? On this episode, we’re joined Genesis Home Team leaders Eli Schmidt and Will Grimes share their winning video content strategy. 

The more positive emotions you can invoke for someone, the more they will like you and want to know more about what you do. -Gene Volpe 

Takeaways + Tactics

You don’t have to be an expert to create content. By documenting the things that work for you, you’ll also alleviate arguments and negativity from social media because you are just sharing your own experience. 

Don’t beat people down with selling what you do, just show up consistently and when the need arises, people will want to work with you. 

Don’t look for immediate ROI/cause and effect in your video content. You have to be consistent and persistent to get results. 

When it comes to real estate, people are already sold on the what, they want to buy or sell a house. What they need to be sold on is the person they need to work with. This is where video content comes into play. It allows you to show off your personality and value which makes people want to work with you. If you set yourself apart and always show up authentically, you will attract your database. 

Guest Bio 

Eli and Will are the team leaders of Genesis Home Team, based in Denver, Colorado. For more information, go to https://www.genesishometeam.com/. Find Will on Facebook and Instagram https://www.facebook.com/will.grimes.12 https://www.instagram.com/will_grimes/. 

Follow Eli on Instagram https://www.instagram.com/realestateandweights/.

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

When it comes to becoming successful in real estate, our daily schedules and how committed we are to them are key. How do you structure your time to prospect, generate leads and still have a life? How do you follow through and hold yourself accountable to the not-so-fun but necessary parts of the job? On this episode, we’re joined by Gene Volpe to discuss how to set a schedule that helps you achieve your goals. 

You’ll learn about;

• How to set work themes for different days of the week 
• How self-identity plays into our ability to follow through on our schedules

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

When it comes to becoming successful in real estate, our daily schedules and how committed we are to them are key. How do you structure your time to prospect, generate leads and still have a life? How do you follow through and hold yourself accountable to the not-so-fun but necessary parts of the job? On this episode, we’re joined by Gene Volpe to discuss how to set a schedule that helps you achieve your goals. 

You’ll learn about;

• How to set work themes for different days of the week 
• How self-identity plays into our ability to follow through on our schedules

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

Subscribe on YouTube

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

As real estate business owners, a huge part of our businesses can be leveraged and assigned to other people. We can prepare ourselves for this by looking at what you’re currently doing, and if it’s the most important work that moves the needle. The next stage is documenting everything. This is key because it helps us lay out what we need to do next and which positions to hire for next. 

You’ll learn about; 

• The “I Do It” phase and why learning is the most important thing in it.
• The “We Do It” phase, and why the most important thing is adding leverage. 
• The right way to onboard any team member.

Guest Bio

David Ramsey is the CEO of MyOutDesk. Founded in 2008, their mission is to provide Realtors with indispensable leverage through Virtual Professionals to help them regain their time freedom and have the ability to grow their business, all while reducing costs. Go to https://www.myoutdesk.com/ for more information. 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.

As real estate business owners, a huge part of our businesses can be leveraged and assigned to other people. We can prepare ourselves for this by looking at what you’re currently doing, and if it’s the most important work that moves the needle. The next stage is documenting everything. This is key because it helps us lay out what we need to do next and which positions to hire for next. 

You’ll learn about; 

• The “I Do It” phase and why learning is the most important thing in it.
• The “We Do It” phase, and why the most important thing is adding leverage. 
• The right way to onboard any team member.

Guest Bio

David Ramsey is the CEO of MyOutDesk. Founded in 2008, their mission is to provide Realtors with indispensable leverage through Virtual Professionals to help them regain their time freedom and have the ability to grow their business, all while reducing costs. Go to https://www.myoutdesk.com/ for more information. 

Rockstar Agent Marketing Toolkit - Featuring our favorite scripts, tutorials and quickstart guides to marketing strategies like Facebook Live, door-knocking, remarketing advertising, open houses and referrals. Get actionable ideas and tactics you can use in your career right NOW.