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When you’re already selling 350 homes a year in a smaller market, where do you look for growth? For Charlotte the answer is her sphere of influence, which she believes can yield another 100 transactions a year. But it’s not just about growth. By strengthening relationships with her database of past clients, referral partners and sphere, Charlotte is building a saleable asset. We’ll break down exactly how she built her team and how she’s restructuring it to give her the freedom to leave production, retire or even sell her team.
Takeaways + Tactics
1. Select your testimonials carefully and maximize those that speak to -and attract - your ideal clients
2. Radio is one of the best sources of listing leads for top agents around the country - you could also run a podcast to get a similar effect on a smaller scale
3. Build your team with the end goal in mind- whether it’s to actively manage the tea, retire from daily operations or sell your business
We’re projecting we can add at least another 100 transaction this year just by doing that (reconnecting with database). All we’re changing is bringing in ISA’s to really tackle that database. -Charlotte Mabry
We kicked off this episode by answering the question, “How do you deal with a seller who’s being unrealistic on price?” Greg and Charlotte both use similar scripting and emphasized how important it is to ask questions and go three deep to get the seller’s true motivation. We also went over the scripting for presenting your team’s value to seller clients, which include marketing prowess, communication and client service.
We started with Charlotte’s story and the key skills to develop as a new agent. Charlotte explained that the best way to get into the business is work with buyers and ask for the listing opportunities when they arise. Then do everything it takes to get those first listings sold while learning the market and learning how to price homes correctly.
Then we dive into how Charlotte runs her team and provides value to her agents, including weekly team meetings, book clubs and lead generation. After focusing primarily on referrals, Charlotte began expanding and generating leads online, then 8 years ago expanded into a live radio show, which now accounts for about 30% of all her leads. As a result, her agents often get ‘Come List Me’ leads because of the credibility built through the radio show.
Charlotte uses very targeted testimonials, which are read by on-air radio talent during commercial slots, to attract the exact type of client she wants. As a result, her team’s average sale price is well above the average sale price for the area. We also covered the admin staff and why they are salaried without bonuses.
Next we covered the changes Charlotte is making to structure her team to allow her to completely step out of production, and her plans to hire a CEO/GM role that will allow her to retire or even sell her team. Charlotte is working on cutting costs and using ISA’s to strengthen relationships with her database, which is the core, saleable value of her real estate business. These ISA’s are young, local guys who know the area rather than overseas VA’s like other teams use.
“If we didn’t get another single lead, it wouldn’t matter for probably 6 months.” Charlotte pointed out that despite having this thousands of leads, they’re always looking to get better and build better relationships with their sphere because that’s the real value in her business. We hope you learn from her example and stay in touch with your database to build your career (or your team) on a solid, sustainable foundation.
Guest Bio
Charlotte Mabry is the founder of the Charlotte Mabry Team, Chattanooga’s #1 selling team, which sold over 350 homes in 2015. Charlotte appears every Saturday morning on her own live radio show, Chattanooga Real Estate Doctor on 102.3 WGOW. To send referrals to Charlotte, email her at [email protected] and check out her Chattanooga real estate video blog at http://charlottemabry.blogspot.com/.
Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
Keeping touch with your database is so important we couldn’t cover it in one episode! In our second installment we dive into the tech tools and services you can use to leverage your time and easily keep in touch with your database.
Takeaways + Tactics
Pull old Expired’s and market to them via Facebook ads (if the list is large enough)
Pop-by your database with a CMA or even a printed Zestimate page w/handwritten note advising them to contact you if they’re curious about the true value of their home
Look for helpful content online and share it with your database via social media - and add your opinion
Trust is created by promises fulfilled over time. You could do live videos whenever you feel like it, or you could build trust with your audience and your database by setting a specific time and doing it consistently. -Matt Johnson
We started by answering a couple questions, including where to get information on foreclosures and FSBO’s such as Zillow and ReboGateway. Greg also explained how to go a company like TheRedX to find old expired’s and run Facebook ads to that group, Matt expanded on this to explain the concept of custom audiences and how to upload them to Facebook Ads Manager.
Then we dove into how Greg’s team uses email and video to keep in touch with their database, including HomeActions for email newsletters and Vyral Marketing for video updates, email and social media posts. We discuss some options for doing these things yourself, including BombBomb, KW Video and Happy Grasshopper.
We covered some of the topic ideas Greg covers in his update videos, where he gets ideas for content (RealtyTimes for example), and Matt explained the value of consistency and choosing a set time and schedule for your live videos. Matt also shared how Vine/YouTube superstar Logan Paul is switching to Facebook Live to record all his videos and then re-formatting and editing the video down for Instagram and Vine.
Next we talked about events with your database, the three types of events you should be running, and how to incorporate some high-tech elements like hashtags into your events to maximize your exposure.
We finished by talking about follow up, the challenge of lead identification versus lead generation, and why people need to be beat over the head with your message in order to remember you and what you do.
When people aren’t actively buying or selling real estate, it’s often the furthest thing from their mind. So it’s critical to keep in contact with your database by bringing value, communicating with them through every channel, including social media, and talk about topics outside of real estate.
Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
Mega-agent and broker Greg Harrelson recently said, “It’s not about lead generation, that’s old news. It’s about lead identification.” In other words, you probably have enough people in your database to make a great living in real estate, so the challenge isn’t more “leads.” The challenge now is identifying the people in your database most likely to make a move soon. In our latest episode we share some strategies for keeping in touch with your database to identify those people early.
Takeaways + Tactics
1. A CRM with a thousand features that sits unused is a waste of your money - Find a CRM that is so simple you’ll actually USE it
2. Use a 10 Days of Pain follow up sequence to warm up new leads before putting them on a long-term follow up plan
3. Don’t stress out about reconnecting with your database - a simple phone call or pop-by with a simple script is all you need
Consistently make sure you are adding value to their life every time you’re around them. -Greg McDaniel
We started with Greg ranting about how much he hates brokerage award ceremonies (sensitive ears may want to skip this section). Then we took a question from the Lead Gen Facebook Group about how to get a buyer focused on properties that are on the MLS versus Zillow. Greg explained that your job as a buyer agent is to help your clients find the right product even if it’s on Zillow as a FSBO or Make Me Move. If you’re showing too many homes it’s up to you to set expectations and refocus them on MLS properties first then move to the off-market properties as the next step.
So what if you don’t have your database put together yet? There are some great CRM options out there, and you can export all your contacts from Gmail, Facebook, LinkedIn and lead gen programs to put them in one CRM system.
We also talked briefly about delegation, why you should know your hourly value and look for ways to get anything worth less off your plate. Matt explained how he works with virtual assistants and how to find the value you as the agent bring to any part of the value chain.
Then we go into lead follow up so that people are properly put into your database to start with, including how Greg expanded on Ben Kinney’s 10 Days of Pain sequence into 26 Days of Pain. Greg also shared a basic script for following up via phone after your initial follow up sequence ends.
A big challenge we hear from agents is how to reconnect with their database after months or even years of neglect. Greg and Matt both shared scripts and ideas for this situation, including phone follow up and pop-by’s.
Just as Chris Angell pointed out on a previous episode, our industry has changed from a sales industry to a consulting industry. That means focusing on relationships over cold prospecting. Compiling and reconnecting with your database is the first step in building solid relationships that will form the foundation of your business for years to come.
Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
What does it take to sell multi-million dollar homes and work with high-end clientele such as pro athletes, entrepreneurs and executives? Chicago luxury agent Michael LaFido joins us to share his tactics and techniques; from taking your first luxury listing and creating lifestyle marketing to attract luxury buyers, to attracting high-end clients through networking and referrals.
Takeaways + Tactics
1. Develop networks and relationships with referral partners who work with high-end clientele
2. Offer different packages of services and don’t be afraid to charge more than other agents
3. Know your metrics - both local housing and economic stats and your own sale stats
Many luxury sellers, they have a lot of money, they’re smarter, they’re business owner, CEO-types. They’re going to do their due diligence and vet you out. They’re going to ask tough questions. -Michael LaFido
We start by answering a couple questions from the Facebook Group on how to prep buyers to compete in a seller’s market. Greg shared what he’s doing, and we contrast that with Michael’s market in Chicago which is heavily in favor of the buyer, with few luxury homes selling. Michael also shared how estate sales can be a good lead source and how he developed a referral relationship with estate sale company. Michael and Greg riff on how they used moving trucks to generate referrals and use them as a local billboard.
Then we dive into how the economy and political climate is affecting luxury home sales in Chicago, how he listed the 8th highest priced home in the state (ranking just behind Michael Jordan’s home). Michael shared the motivations he sees with luxury sellers, which include more downsizing and 2nd home activity, and what he’s seeing with overseas affluent buyers.
With luxury homes taking so long to sell, we talk about how Michael pushes for 1-year listings and sets seller expectations, and some of his best sources of client leads and referrals. He explained that in order to go head-to-head with established luxury agents you must have a track record of success and the ability to demonstrate superior marketing to differentiate yourself.
Michael explained how creating lifestyle videos for his own listings led to starting his own consulting company to help agents and homeowners market their luxury listings. But where do you start if you’ve never sold a luxury home? Michael pointed out that you must be in your database and sphere of influence, you must demonstrate expertise and connect high-level people to position yourself as a leading source of knowledge. For example, Michael created a networking/referral group with companies and services that deal with affluent homeowners.
Commission is always an interesting subject in the luxury market, and Greg pointed out that the typical commission in his area is 5%. Michael challenged Greg that this may be a limiting belief, and explained that he has multiple packages, including 10% packages, that add more and more value. Michael shared a bit of his scripting, including how he explains right up front that he probably charges more than either other agent they work with. It’s an approach inspired by Dan Kennedy, a marketing expert Michael has followed for years. Check out the book No BS Marketing to the Affluent for more details on this approach.
We finish up by talking about the DISC profile, how to adjust your approach to different client types, how to deal with spouses who are radically different DISC profiles from each other, and why he tracks the listings he didn’t take to see how they performed.
Michael’s approach - mixing direct-response marketing with a deep knowledge of local stats and metrics - is very effective for working with high-end clientele. So whether you’re looking to work with pro athletes and executives to sell the most exclusive properties in the world, or you simply want to raise your average price point, there’s some great tactics and strategies you can implement in your business right away.
Why make the real estate business harder on yourself? In our latest episode we share some of our favorite hacks for real estate, business and email. You’ll come away with some ideas and resources for getting more out of your time, leveraging yourself with outsourcing, getting multiple things done at once, and simplifying the way you manage projects, email, calendar and social media.
Takeaways + Tactics
1. Know your hourly value and delegate everything that’s worth less
2. Look for ways to get multiple things done at once with no more effort
3. Use tools like SaneBox and FollowUp.cc to prioritize your email inbox and simplify your life
We start with a couple questions from the Lead Gen Scripts & Objections FB Group on circle prospecting, whether to leave a message and how to respond when someone asks how you got their number. Greg pointed out that he always leaves messages, and is completely honest about how he got their number and then redirects the conversation to how companies sell people’s contact information.
We start with a hack that agents often overlook - delegation and outsourcing. We discuss Eileen’s role on Greg’s team as Team Manager/Transaction Coordinator and how to use outsourcing sites like Upwork, 99Designs, Fiverr and TaskRabbit. As Greg explained, you must know your hourly value and outsource or delegate everything that’s worth less. Matt touched on the options for hiring an overseas VA/TC either through MyOutDesk or directly through job boards in the Philippines. We also covered some ways to get work done in public while marketing yourself at the same time.
Next we dive into the tech side of hacking your time. Facebook Live is a great opportunity to get leverage your time by saving the video, uploading it to YouTube, having it transcribed through a service called Rev.com for $1/min, then spinning that written content into your YouTube description, blog articles and social media posts. Keep in mind your overseas VA could handle every part of this process except for shooting the actual live video.
We also shared ways to use IFTTT, Trello, Trimetrade, Sanebox and Followup.cc to save time managing email, calendar, projects and social media accounts. With programs like Amazon Prime and Subscribe & Save there are some great options to have items shipped directly to you to avoid random, time-sucking trips to the grocery store or pharmacy.
Upwork - https://www.upwork.com/
99Designs - http://99designs.com/
Fiverr - https://www.fiverr.com/
TaskRabbit - https://www.taskrabbit.com/
Hootesuite - https://hootsuite.com/
Buffer - https://buffer.com/
MyOutDesk - http://www.myoutdesk.com.ph/
Rev.com transcription service - https://www.rev.com/
OnlineJobs.ph - http://www.onlinejobs.ph/
OFTTT.com
Trello - https://trello.com/
SaneBox - http://www.sanebox.com/
Followup.cc - https://followup.cc/
Contacually - http://www.contactually.com/
Timetrade - http://www.timetrade.com/
Amazon Prime and Subscribe & Save - https://www.amazon.com/gp/subscribe-a...
With the rise of outsourcing companies, subscription services and tech tools, there are so many great options for hacking your time and getting more done with less effort. Once you get into the hacking mindset, you'll start to see even more ways. We'd love to hear your favorite hacks! So leave us a comment on YouTube or Facebook and we'll share them on a future episode.
Click here download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
Takeaways + Tactics
1. Call internet leads back within 5 minutes - you’re throwing away money if you don’t
2. Have a follow up system in place before paying for any lead generation
3. When meeting buyers for the first time, bring MLS sheets of other potential homes
We started by answering a couple questions from the Facebook Group on how to use email to locate a prospect’s Facebook profile and how to respond to a seller’s question on how many sales or listings you have in their area. We also debated the merits of going after sellers versus buyers, which requires more work, and why Greg has enjoyed working with buyers more than sellers in his career.
Then we go deep into lead follow up, Matt shared the lead follow up system Jeff Cohn’s team uses to convert internet leads at 2.5-3% predictably. Jeff’s agents are required to call every lead within the first 5 minutes, this is the biggest factor in lead conversion. The agents (and calling assistants) continue to follow up with the lead with 8 calls in the first 14 days, plus texts, emails and Facebook messages.
Greg then shared his approach to lead follow up, including role playing through the script he uses for buyer leads, how he avoids sounding overly scripted and polished, and why this is important for building a relationship with people over the phone.
We went through Greg’s process for meeting buyer’s for the first time, why he usually meets them outside the office first and why he never shows up to a buyer meeting empty handed. Greg shared his trick for getting a buyer to eliminate one home they didn’t like and never bring it up again, critical for getting buyers to make a decision. Matt shared where you can get a free 8x8 email follow up campaign and how you can use that with a program like Constant Contact to load up the entire sequence and add new “met” contacts to that follow up sequence.
If you generate internet leads or get buyer calls from yard signs, the best way to convert them is call them within 5 minutes and have a follow up system, especially for the first couple weeks. Hit them from every angle; phone calls, texts, emails, voicemails and social media, until you reach them and start building a relationship.
Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
What does it take to knock on doors and have great conversations that turn into closed business? Door knocking master Bryan Casella joins us, and together Bryan and Greg share their best tips and tricks for doors.
Takeaways + Tactics
1. Don’t be afraid to door knock in luxury areas - Homeowners tend to be home more often and are more friendly and open than in blue collar neighborhoods
2. When you’re at the door, stand 8-10 feet away and keep very open body language with open palms
3. Use a false time constraint right up front to put homeowners at ease
I’ve learned to not be abrasive when I push...When I door knock an expired or FSBO especially I’m gunning for the appointment even on the first contact...It’s like I’m putting on my hard hat, I got my lunch pail and I’m going to work. -Bryan Casella
We start with a question from the Facebook Group on how to handle the objection that your prospect has a friend or family member in the business. Both Greg and Bryan use the same basic script, and agree that offering to pay a referral fee is the best shot you have at working with that prospect.
Then we dive into Bryan’s background, which included door knocking 4-5 hours a day, his experience door knocking in Beverly Hills, and his overall approach to doors. Bryan shared his introduction script, including his two “false time constraint scripts” he uses right up front so homeowners know he doesn’t plan on sticking around.
Bryan explained the importance of body language and big, ear-to-ear smiles, how he uses market updates to give value and start the conversation, and captures contact info so he can follow up. Greg and Bryan compared notes on how many doors they can hit in an hour (which vary by lot sizes) and how Bryan hustles at and between each door to maximize each door knocking session.
We finished up by discussing the difference between door knocking FSBO’s/Expireds versus general door knocking, and how you can be more aggressive when you know there’s a need. Bryan also shared how he developed his mindset and how he uses YouTube videos to motivate himself prior to hitting the doors.
Door knocking is a great way to generate leads without investing anything but a little gas in your car and some shoe leather. Just as Bryan personally experienced, one successful door could lead to multiple transactions and tens of thousands in commission. So use the tips and tricks from today’s episode and start hitting those doors. The hardest door you’ll ever encounter is your own car door!
Guest Bio
Bryan Casella is a top producing listing agent based in Rowland Heights, CA. To send Bryan referrals or check out his Door Knocking Mastery product, visit his website, www.bryancasella.com. Bryan also puts out excellent motivational and eduacational videos on YouTube, check out his channel here: BryanArgentina Youtube Channel.
Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
We’re back with Part 2, finishing up our commentary on the 25 Nuggets of Essential Social Media Wisdom. We talk about not boring people to tears, short versus long-form content, consistency over time and bringing value through your platform. What’s a platform? A place where you show up and publish content that delivers value well in advance of asking for something.
You’ve got to be out there, have a personality, have backbone, have an opinion... Just go be you. -Greg McDaniel
Takeaways + Tactics
1. Show your personality on social media - no one pays attention to people who are as boring as wet cardboard
2. Find a small niche and focus on building an audience there first before expanding
3. When you publish content and deliver value to the world, the value may come back to you from a completely different group of people
First we answer a question from the Facebook Group on how to follow up with FSBO’s after dropping off an info packet. Greg would focus on building the relationship and bringing something of value. Matt agreed but added that you need a plan to communicate with them over time, a FSBO system, and if you set up that system first it will keep you from wasting time flying by the seat of your pants.
Then we dive into social media wisdom, from being yourself and showing your personality, to finding your niche. Remember, it’s better to build an audience in a small niche first and then expand.
If your platform is blogging, bullet points and lists are your friend, keep things direct and clear. Clear is always better than clever. For inspiration on headlines, check out viral content sites like Buzzfeed and Upworthy.
If your platform is audio or video, you may need to amplify your energy level a little bit to come across and be entertaining. For length of video or audio, a great rule of thumb is to make your content as long as it needs to be, but as short as you can.
No matter what your platform is - audio, video, blogging, photo-sharing, tweeting - people are scanners. Just get started, put out content and then keep an eye out for ways to create impactful content that “punches people in the nose.”
Free download Call-to-Action - Click here to download your free PDF, Greg’s Favorite Scripts, featuring scripts for buyer and seller lead follow up, price reduction and objection handler scripts and much more.
How do you avoid Shiny Object Syndrome in a world that pressures you to be on every social media platform all the time? Join us as we break down a recent article on social media and explain how it applies (or doesn’t apply) to real estate.
Takeaways + Tactics
1. If you don’t understand marketing, you’re probably going to waste a lot of time on social media
2. You don’t have to be everywhere - focus on finding your best platform and stick with it
3. It’s hard to track expert status or celebrity status back to specific deals, but that status is so powerful it’s worth investing time to create
You don’t have to do everything or be everywhere. Find what works for you, build your audience there, and relax. Don’t fall victim to Shiny Object Syndrome!
It’s very difficult to innovate in real estate, so the real innovation is to your fingerprint and your voice to the business. In one of the most content-packed interviews, real estate trainer and consultant Chris Angell shares his strategies for farming, building a tribe around common interests, finding your format and adding value to your farm so you OWN your farm.
Takeaways + Tactics
1. Don’t focus on the technology - focus on yourself first
2. There are only three ways to capture content - writing, audio and video
3. Stop talking about real estate - nobody cares
Because of the information age, our industry has shifted from a sales industry to a consulting industry. -Chris Angell
Resources & Links:
25 Nugget of Essential Social Media Wisdom
High-Tech / High-Touch Farming - Our complete farming video training course, 10 modules covering all aspects of picking your farm, cold and warm prospecting, with 2 bonus videos on little-known ways to use Zillow and working events in your farm.
6 Steps to Picking The Best Farm- Free resources including a Farm Decision Matrix, B2B Visibility Campaign and a 30 Day Launch Plan
Chris started by sharing one of the most important insights we’ve ever heard - That the information age has transformed real estate from a sales industry to a consulting industry. Unfortunately, almost all the real estate training out there is sales-focused: scripts, closing techniques, persuasion, overcoming objections, etc. Nobody is training agents on how to behave and attract people like a consultant.
Then Chris shared the only question you’ll ever need as a consultant - “What’s important to you about that?” and explained why you must have lead gen systems turned on so you can be a consultant instead of a salesman. “Your consistency is what makes something work,” Chris explained. “What’s important to keeping lead gen turned on is having a format that you can sustain.”
So how do you decide how to market yourself, especially to a farm? Instead of copying, look first at who you are, not the technology. Are you task-oriented or people-oriented, do you need immediate results, or do you like endless tweaking of mechanics to get a result, etc. Then you can look at the format to capture the best way you produce content, whether it’s writing, audio or video.
Next, look at the content you put out into the world. Is it valuable? Would people miss it if you stopped putting it out there? Is it so good people would be willing to pay for it?
“Stop talking about real estate - nobody cares - you must speak to people in terms of a common interest that has nothing to do with real estate.” Chris added, “We have to get upstream from the transaction and start building real relationships with real people about things we both like.”
Finally, Chris outlined some of his strategies for owning the visibility in your farm and creating the story in those homeowner’s minds that you’re the hardest working agent in their area. Summing up his approach, Chris explained, “A lot of people get into real estate to help people, and they’re made to feel stupid - we are not speaking to people based on how they’re wired.”
There were too many great quotes from this interview to pull them all out, so go back and listen to this interview over and over. Chris’ approach can completely revolutionize how you think of farming (and marketing in general), allowing you to build your business based on how you’re wired. Stop listening to traditional real estate coaching. Find your voice, find your format and start building your tribe!
Show Highlights
3:00 Chris’ background in real estate and transition out of managing 200+ agents to consulting
6:25 Q&A: How to respond to an objection for a Zillow Make Me Move seller who thinks they’ll make more by waiting till next year
10:40 How the information age has changed the industry from sales to consulting, and why consulting is focused on questions - not persuading clients to buy or sell
13:05 Why overcoming objections creates resistance - it’s better to open up clients with great questions and honest conversation
15:00 It’s hard to be a consultant when you’re hungry - put lead gen systems in place so your basic needs are met - how this frees you to have higher level conversations with clients
16:32 The only question you ever need as a consultant
19:30 Why most people fail by copying what works for others - why real estate isn’t as hard as we make it
22:55 Why your farming and marketing must start with who you are - rather than starting outside of yourself
24:31 You don’t have to create custom content for every platform - find your platform, then just repurpose the content after you’ve created it
26:10 “Your consistency is what makes something work. What’s important to keeping lead gen turned on is having a format that you can sustain.”
27:40 First, think about who you are, not the technology. 31:30 Three ways to capture content - writing, audio or video - and how to reach people by building a tribe around an idea completely outside of real estate
33:30 Stop talking about real estate and get upstream from the transaction
34:38 Your database is too small - why you need to build a larger tribe around your common interest to sustain your business - why you can’t build engagement around real estate - The Engagement Algorhythm (E= L.I.S.T)
38:55 Agents are looking for gimmicky and cheesy ways to let people know we’re in real estate because we haven’t been taught a better way to connect with people
41:20 Why your marketing efforts must add value to the space - the litmus test for your marketing and farming materials
50:33 How to OWN the visibility in your geo-farm - why you should hold 3 one-hour Open Houses during the week rather than just one on the weekend - the difference between layered farming vs linear farming
52:45 Rules of thumb for number of homes and turnover rates in your geo-farm
57:02 Traditional real estate caoching is advice from high D’s that only works for other high D’s - we are not speaking to people based on how they’re wired
58:11 It’s very difficult to innovate around real estate - the real opportunity for innovation is in how you bring your fingerprint and your voice to the business
Guest Bio
Chris Angell is a real estate consultant and trainer based in Spokane, WA. Chris sold real estate himself for 6 years, ran a KW office for over 5 years, overseeing 200+ agents before founding his consulting firm. Chris also has a farming training product called Groundswell, you can learn more and get his 6 Steps to Picking the Right Farm at Farmchecklist.
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