Don’t take for granted how much stress is involved for a buyer or seller when dealing with you.  This can give you leverage.

Topic - How to add more value than your competitors

Mentor – Dan Lesniak

• Risk mitigation
• How to reduce or transfer your client’s risk

Being the hyper local agent could just win you more business.  Here is how to do it.

Topic - How to add more value than your competitors

Mentor – Dan Lesniak

• Lead generation and marketing
• Communicating your message to your target audience

Really understanding your market and the offering you bring to the table will set you apart from your competition.  Become the agent who adds value.

Topic - How to add more value than your competitors

Mentor – Dan Lesniak

• Segmentation, Targeting and Positioning
• You must first figure out who your target market is
• How you position yourself to them

“In the real estate business you’ve either got numbers or you’ve got a story”. The words of Bob Wolff in his AREC presentation this year that received a standing ovation.  Wolff gave a rapid-fire series of lists of what to do and not to do, with most of it being focused on getting the basics right and ways to raise the bar by 20% every year.  Kylie Davis speaks about that today.

Topic – Key takeaways from AREC 2017

Mentor – Kylie Davis

• Get the basics right, know your why and say ‘thank you’
• It’s not a hard business but you have to do the work
• If you follow up you will be a legend
• There are no surprises and no shortcuts
• Get the basics right and be accountable

Kylie Davis says today that while past AREC Conferences have focused on how to win the hearts of potential sellers, it was refreshing to hear Charles Touma from Bresic Whitney speak about the importance of real estate agents loving up buyers again.

Topic – Key takeaways from AREC 2017

Mentor – Kylie Davis

• It’s a great strategy because it builds trust before transactions
• Before talking to buyers, know what you are going to talk to them about
• Demonstrate “hyper buyer work” and “hyper product knowledge”

Giving first is the best way to establish a relationship, yet the typical agent model is to expect a vendor to give an agent the contract to sell their house before they could expect any service. Kylie Davis highlights the comments of 2 top line speakers from AREC 2017.

Topic – Key takeaways from AREC 2017

Mentor – Kylie Davis

• You gain assent 65-70% of the time within a strong relationship but only 30% of the time within a weak or non-existent relationship
• To build rapport, identify similarities and give genuine compliments
• Most agents ask first and then they give just a little

The biggest tool for listings is open homes according to Matt Lancashire. He said at AREC this year that buyers become sellers and that agents need to create a relationship because that is what sellers want in an agent – not a transaction.  Kylie Davis gives us more of her impressions of AREC this year.

Topic – Key takeaways from AREC 2017

Mentor – Kylie Davis

• Every person you meet is an opportunity – even your divorce lawyer
• Use every opportunity possible to connect with people
• 60% of Matt’s leads came from open homes

“You do have to play by the rules – otherwise there are always consequences”. That was the message from Scott Harris at AREC this year.  Brush your teeth everyday if you don’t want decay, do the exercise if you want to feel good and keep the weight off, do the cold calls if you want the results. Hear Kylie Davis’s take on AREC 2017

Topic – Key takeaways from AREC 2017

Mentor – Kylie Davis

• Focus on 3-5 things per day
• If you have to do things, do them completely or outsource it

If you are half arsed, you won’t succeed