Hey, welcome back to the 10 X real estate marketing and coaching podcast. But today we're going to introduce to you a new concept called billion dollar blind spots. So what is a billion dollar blind? Here's a great example. We just introduced a book called the 10 X house selling secrets. We're empowering for sale by owners and consumers on how to sell their home on their own without the realtor. We're not paying a commission. What does that have to do with the blind spots are a billion dollar blind spots for that matter. So let's talk about a billion dollar blind spot on the real estate business when it comes to for sale by owners. So most, most agents that are reading that book and they're reading the title on that book. They're looking at it and they're looking at it from a standpoint of, oh my God, he's giving away the secrets to the secret sauce.

The reality is what I'm talking about is the opportunity that actually is there for the, for sale by owner and also for the can for the agent to help the, for sale by owner. If they can't do it on their own. See if I get starting out from a standpoint of giving, you'll probably have a better chance of helping that for sale by owner. If they do decide that they need your help. So let me give you an idea about what I'm talking about. This statistics actually are that 89% of for sale by owners will eventually list their house with a realtor. It's 65% of those. Same for sale by owners are going to list it with the first person they talk to. So if you happen to be the first person, to give them the information and give them a book, let's say on a 10 X house selling secrets to getting their home sold.

And then you gave them the tools and the systems and the platforms and the Allah cart marketing services, which our company does to help them to sell their house. Do you think that they're going to call somebody else when they actually decide if they don't want to try it on their own anymore? Of course, they're going to call you, especially if you're out there and you're genuinely helping them to get their household on the market, but most of the agents are too shortsighted to see that opportunity. And really it's a billion dollar industry. So how do I say a billion dollar industry? Let's do simple math, 8 million properties a year that are sold in the United States, take a 10% for argument's sake of that. That's 800,000 properties, 800,000 properties across the United States. So if he took 800,000 properties at $300,000 piece as $2.4 billion volume. So let me ask you a question.

Is there a missing hole or a blind spot in the eyes of the professionals out there that are willing to help somebody to sell their house on their own? What's the likelihood that eventually they're going to hire them to sell it, but they're too shortsighted to see the opportunity there are t-shirts. I did see the blind spot. So in our book, we talk about how to help for sale by owners, how to get their home sold, how to coach them through it, how they can protect their, their personal identity. I didn't protect her personal cell phone, how to get the highest price for the home. And we also talk about how to get a village of people, a village of professional people to help you to sell your house. We talk about how to get realtors, to help you to sell your house, how to get attorneys, how to get the mortgage. People had to get the insurance people. All those industry vendors are actually going to benefit from you. Selling your home. What's interesting is they'd be more than happy to help you to get your home sold. And you might actually do business with them for the same principle that are starting from a stance of contribution versus the old school paradigm of real estate, where I'm not giving you any information, unless you're paying me, we're not going to release this information. You

Pay us. You know, that paradigm has shift has shifted away. That ship has sailed. It's time to shift the paradigm and start to start from contribution. You've earned the respect of customers. You don't get it in the younger people in our industry are saying, oh my God, they have to do business with us. They need us. They want us. The reality is they don't need you. They don't want you. They want what you can do for them. They want that. They want the experience that you can provide for them. And if you can do it and actually do it with integrity, why not? So if you want to find out more about getting your home sold, you want to find out more about using our book, the 10 X house selling secrets to empowering for sale by owners to selling their house for the highest possible price.

Without paying realtors are not paying a commission, or if you're a real estate professional. And you're trying to figure out why on God's green earth, we would write that book. And how would that benefit you? And how would that create the fill a blind spot in your business? Read the book and think of it from contribution first, as opposed to your commission first, Hey, I'm showing channels 10 X real estate marketing and coaching master coach best-selling author. By the way, the message had to be heard. We were number five on the Amazon bestseller was in for 12 hours. Number five on the Amazon bestseller. It's at 12 hours. That's a message. That's a message. That's a message that it's time that we're going to shift the market, that we're going to destruct the real estate market. Why do I say we're going to disrupt the real estate market we already have.

Guess what? The message is out the secrets around it's time to shift the paradigm and it's time to help people to get what they want. It's time that real estate professionals understand customers. Don't love you. They love the experience that you're able to give them experience. You're able to give their family to get their home sold, to get them moved, to get them transitioned, to help them to do something. They can't do themselves. Step off, deliver what they're asking for. We'll look forward to hearing from him. Hey, if you're enjoying the conversation, you can grab our new book [email protected]. It's a 10 X house selling secrets, empowering for homeowners to sold themselves and save thousands. No realtors, no commissions by Sean shells to consumers only real estate coach. I look forward to seeing you on the side.