Realty Coach Podcast

In this episode, join us as we delve into the world of becoming an attractive buyer with Todd Gordon. Discover the secrets and strategies to unlock your purchasing potential. Todd shares valuable insights on how to make yourself an irresistible buyer in any negotiation or buying situation. Whether you're a seasoned shopper or a newbie in the market, this episode is packed with practical tips to help you make smarter, more appealing purchasing decisions. Tune in and learn how to become the buyer everyone wants to work with!

In this episode of Realty Coach, the hosts interview Frank, an experienced realtor with 18 years in the business. Frank emphasizes the importance of finding a qualified lender before searching for a home, ensuring that your budget aligns with your expectations. He discusses the significance of having a reliable network of professionals, including preferred lenders, home inspectors, and title companies, to facilitate a smooth transaction. Frank also explains the value of choosing a realtor who maintains open communication and a strong partnership throughout the process. He highlights that the best offer isn't always the highest price, but rather the one that can confidently close the deal. The hosts and Frank underscore the importance of expertise, communication, and having a dedicated team to guide buyers, sellers, and investors through the real estate journey. Listeners are encouraged to explore the Realty Coach app for more insights and expert advice.

Hey, welcome back to the 10 X real estate marketing and coaching podcast. But today we're going to introduce to you a new concept called billion dollar blind spots. So what is a billion dollar blind? Here's a great example. We just introduced a book called the 10 X house selling secrets. We're empowering for sale by owners and consumers on how to sell their home on their own without the realtor. We're not paying a commission. What does that have to do with the blind spots are a billion dollar blind spots for that matter. So let's talk about a billion dollar blind spot on the real estate business when it comes to for sale by owners. So most, most agents that are reading that book and they're reading the title on that book. They're looking at it and they're looking at it from a standpoint of, oh my God, he's giving away the secrets to the secret sauce.

The reality is what I'm talking about is the opportunity that actually is there for the, for sale by owner and also for the can for the agent to help the, for sale by owner. If they can't do it on their own. See if I get starting out from a standpoint of giving, you'll probably have a better chance of helping that for sale by owner. If they do decide that they need your help. So let me give you an idea about what I'm talking about. This statistics actually are that 89% of for sale by owners will eventually list their house with a realtor. It's 65% of those. Same for sale by owners are going to list it with the first person they talk to. So if you happen to be the first person, to give them the information and give them a book, let's say on a 10 X house selling secrets to getting their home sold.

And then you gave them the tools and the systems and the platforms and the Allah cart marketing services, which our company does to help them to sell their house. Do you think that they're going to call somebody else when they actually decide if they don't want to try it on their own anymore? Of course, they're going to call you, especially if you're out there and you're genuinely helping them to get their household on the market, but most of the agents are too shortsighted to see that opportunity. And really it's a billion dollar industry. So how do I say a billion dollar industry? Let's do simple math, 8 million properties a year that are sold in the United States, take a 10% for argument's sake of that. That's 800,000 properties, 800,000 properties across the United States. So if he took 800,000 properties at $300,000 piece as $2.4 billion volume. So let me ask you a question.

Is there a missing hole or a blind spot in the eyes of the professionals out there that are willing to help somebody to sell their house on their own? What's the likelihood that eventually they're going to hire them to sell it, but they're too shortsighted to see the opportunity there are t-shirts. I did see the blind spot. So in our book, we talk about how to help for sale by owners, how to get their home sold, how to coach them through it, how they can protect their, their personal identity. I didn't protect her personal cell phone, how to get the highest price for the home. And we also talk about how to get a village of people, a village of professional people to help you to sell your house. We talk about how to get realtors, to help you to sell your house, how to get attorneys, how to get the mortgage. People had to get the insurance people. All those industry vendors are actually going to benefit from you. Selling your home. What's interesting is they'd be more than happy to help you to get your home sold. And you might actually do business with them for the same principle that are starting from a stance of contribution versus the old school paradigm of real estate, where I'm not giving you any information, unless you're paying me, we're not going to release this information. You

Pay us. You know, that paradigm has shift has shifted away. That ship has sailed. It's time to shift the paradigm and start to start from contribution. You've earned the respect of customers. You don't get it in the younger people in our industry are saying, oh my God, they have to do business with us. They need us. They want us. The reality is they don't need you. They don't want you. They want what you can do for them. They want that. They want the experience that you can provide for them. And if you can do it and actually do it with integrity, why not? So if you want to find out more about getting your home sold, you want to find out more about using our book, the 10 X house selling secrets to empowering for sale by owners to selling their house for the highest possible price.

Without paying realtors are not paying a commission, or if you're a real estate professional. And you're trying to figure out why on God's green earth, we would write that book. And how would that benefit you? And how would that create the fill a blind spot in your business? Read the book and think of it from contribution first, as opposed to your commission first, Hey, I'm showing channels 10 X real estate marketing and coaching master coach best-selling author. By the way, the message had to be heard. We were number five on the Amazon bestseller was in for 12 hours. Number five on the Amazon bestseller. It's at 12 hours. That's a message. That's a message. That's a message that it's time that we're going to shift the market, that we're going to destruct the real estate market. Why do I say we're going to disrupt the real estate market we already have.

Guess what? The message is out the secrets around it's time to shift the paradigm and it's time to help people to get what they want. It's time that real estate professionals understand customers. Don't love you. They love the experience that you're able to give them experience. You're able to give their family to get their home sold, to get them moved, to get them transitioned, to help them to do something. They can't do themselves. Step off, deliver what they're asking for. We'll look forward to hearing from him. Hey, if you're enjoying the conversation, you can grab our new book [email protected]. It's a 10 X house selling secrets, empowering for homeowners to sold themselves and save thousands. No realtors, no commissions by Sean shells to consumers only real estate coach. I look forward to seeing you on the side.

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Join 10x Real Estate Marketing, Coach Sean Shallis and Mortgage Expert Robert Bianchi, of Finance of America ..."Learn the Right Questions to ask Potential Buyers, Before Inviting them in your home!!!"

We weren't scheduled until two o'clock you're alive. I know we're alive. Everybody's Sean House, 10 X real estate market and coaching. I'm actually here with Robert Bianchi over a financial advisor and a mortgage lender over at finance of America mortgage. We're really excited to see it, but first of all, just let me clarify. Today's one of those funky days, you know I thought it was a two o'clock there's something else out there it's two 30. So we just decided to go live and give you as much value as possible. And, you know, I kinda tell you I'm really excited to have this conversation because Robert, how long ago did we, how long ago would we meet? It's been about maybe three, four weeks now, three, four weeks. And how did that conversation start? Just so everybody knows, like the, you know I want to prove a point that some people out there that are in our industry, especially because I don't know if you even know this 4% of our industry or any sales industry for that matter are willing to pick up a phone and talk to somebody they're not, they're afraid of confrontation.

How did our conversations

I started with a cold call, which I'm very hesitant to pick up and even answer you left me a great voicemail. And for some reason I decided to save that voicemail. I was about maybe two or three weeks before, after he reached back out to you. And I said, I dunno, you know what it is, you, you gives us a perfect voicemail. This is a recording. Is this guy a robot? I gotta talk to this guy, is he for real? And you know, we got on the phone and, and sure enough, everything that's was portrayed in the the voicemail was true to be. And when we spoke on the phone,

So it's funny you say portrayed you know, I just wanna, I just want to throw this out. There is, you know, Nope, no false pretenses here. I called Robert because I had sold another house around the corner and I said, Hey, we sold this house. We sold it in a week. And multiple offers. We have a tremendous amount of activity. And we're just wondering if you want to sell your house. And Robert said, yeah, as a matter of fact, I do. And then we got to talk in. And when I went out to see him, he said, you know, I'm in business, I'm a mortgage guy. And I said, great. I said, you know, tell me more about that. So give us a little background on your, your background in the business and then you know, and how you got started and why you do it.

Yeah, absolutely. So I got into the industry about, oh, it's not about 15 years ago, no, 16 years, 2005. When I first got in green wet behind the years, someone told me I can talk to people about numbers. I was a math guy and they like to make money doing it. They're okay. Numbers talking to people, I waited tables. I was a math major. It seemed like the two things lined up together perfectly. So I dove in and you know, I had a lot of great mentors in the beginning. Guys that really showed me the ropes taught me the industry. And like anything the overtime, the more I've been in the industry, the more I've learned and evolved. So I started off in like a broker space very independent you know, shopping things around to all different lenders. Cause that's all I knew at the time.

Then eventually got into retail. I worked for a PNC bank chase bank for a number of years. And only more recently just got over to finance of America you know, a little more independent, but we are a direct lender. So you know, the things I like about what I do is that I'm able to help people and educate people on the home buying process. The mortgage process itself, a mortgage in general seems to be pretty scary to a lot of big numbers biggest financial decision you're making. So I like to think I could write the book mortgage for dummies cause I made it really simple for me to learn it. So I like to try and make it really simple for my clients to understand what they're doing. You know, that's probably the biggest joy of what I do and you know, I've been in for a while now and it's, it's, it's gotten to a point where honestly, I could say that every day I'm still learning something new, but I'm better at transferring that information now and making it valuable to my clients, you know?

And I really enjoy man.

So interestingly enough, when we met you know, we, we met under the, under the context of, Hey, you know, I met a nice girl. I asked her to marry me. I told you what a mistake that was. And then I said, okay, I'm smarter than I ever met in my life. And I do wish you the best of luck, but I also, you know, we also talked about moving on with your life to the next, next jump. And you said, Hey, you know, I want to sell my place. And I said, you know, and, and I'll be truthful. Here is just as I was with you, is you, you know me well enough at this point, there's no, there's no filter. I'm a Jersey kid through and through you know and I sent the, I go selling a house for me is just another it's, it's kind of boring after a while because I've done it like 2000 times, but, you know, taking, taking, selling your house because you're in the industry and taking that and then showing people how the process works and using you as kind of like the Guinea pig, because you know, it benefits you to show people, Hey, here's what the process looks like.

And when you say to somebody, Hey, I know what you're going through. You can actually look back at this and they can say, well, what about what I'm trying to show my place? And I'm going to let people in or show them the house. I mean, you know, today's thing is, are they really buyers? Are they tire kickers? And you know, the deal joke is, you know, buyers are liars, you know for the most part. And that was, you know, when I was coming through the ranks and I was just, I was telling CRO my associate. I said, you know, when we used to get rentals, I would do, I would do three or $400 a weekend because I would do a rental. And I would put people in, not my cell phone, not my Palm pilot, not even my iPad thing. It was basically a calculator that had like a phone book in it that you could type in letters in, you know?

And it was like an eight, it looked like an HP CA calculator, you know, and it, it was one of the only ones that went sideways. So you could, you could type with big fingers. And, and I said to him, I go, I could tell you how long ago that was, because we didn't have fax machines. We had fax machines and the listing came in on a fax machine and you were like, oh. You know? So so let me ask you this. We sold you a bill of goods when I came out to see you. And I said, Hey, you know what, our real passion and what we believe in is everybody needs a real estate coach. We also believe that, you know, we can, we have a duplicatable repeatable process that generates results in marketing and the selling of homes, and we try to make it.

So it's Stressless, it's fun. And it's kind of, you know, we kind of, we kind of walk you through the process and like, like you came, you were on vacation. You said, oh, Sean, what about this? Or what about that? And I, you know, just trust the process. Let's just see what let's, we're putting a bunch of fishing hooks in the water. We don't know what's going to work yet, but we're going to see which one does work. And one of the things that, you know, I always get the question is how do you know that person is qualified? Or how do you know when they're not qualified? And you know, I'm going to give you my piece because what most people don't understand is, and the way our it's just our process works a lot of times is the personal call, the homeowner, or call an agent and they'll say, Hey, I want to go look at this house. And the homeowner you, the homeowner said to me, Hey, Sean, just make sure they're qualified before they come in. And I don't want the tire kickers coming into my house. Right. So how do we know? And we're listening to certain things and, you know, God bless us. Can we release that? We had a pretty good, pretty good day today.

We actually got, we actually got a contract today on, on Robert's place. And, and I said to him, I go, you know, and he knew right away, cause he's in the industry. I said, here is the set of, here's a set of things that are going on with that particular buyer. Even though they have a low down payment, they have all these other things that are emotionally attaching them to this transaction and Robinson, I get it. I'd rather them be emotionally attached. So what made you as the seller? Not as the mortgage guy say, Hey, listen, I get it. I understand the money and further equity that they're going to put in my house is in their house. And I have to sell that one in order to bring it over here. But what gave you a level of comfort that you kind of knew that that would happen? Well, I

Mean, it, it definitely drawing on the experience I have just from, in my job and right in my career where I'm, I see transactions all the time. I've done numerous where it's, you know, we closed on the sale of one house at 11:00 AM and we purchased the new house at 2:00 PM. Right. You know, and it's, it's having been in a situation where I'm kind of monitoring both sides. We don't want, you know, for my client, I will talking to their person who is buying their house. They were trying to make sure all those ducks in a row and talking to my client to make sure his ducks were over his purchase. So I guess my level of comfort with those types of transaction was probably the first thing that disarmed the, you know, the, the sale contingency that came along with it. And then also to, you know, to, to keep the shares, I guess, private as possible, the, the, the goal behind them or the reasons why the buyers were looking to purchase the home, you know, for a family, you know, wanting to get into school district you know, things like that, you know, just show it for me that they're buying it for the right reason.

You know, it's not like you're talking about a fly by night. It's like, you know, we've talked about trauma where, you know, who's moving out of mom's basement and then maybe I might buy, I don't know, but I've been living in mom's basement for 20 years. It might be better to stay here. And three weeks later they say, you know what? I changed my mind. No, these folks have a motive behind what they're doing. And that definitely helps ease the concerns for me. Right.

There's nothing worse than the deal where the agent tells me they're living at home. They got all the money in the bank. Their mom, you know, they, they don't have anything to sell. They just had a baby and I'm thinking, and their mom's doing their laundry, did that to spend every nickel they have, and they don't have any expenses and they're living at their mom's and they just had a baby who and their mom, they need the help of their mom. I wouldn't move out of the house if I had a choice.

No, it was my neighbor. Maybe that'd be the only exception, but yeah. Right.

I might want to go hide you. Haven't got there yet. And congratulations on the Robert. I'm getting engaged by the way, but he hasn't figured it out yet. He's going to be looking to hide in my shed when he has his first kid. But you know, at the end of the day what are some of the things that you'll hear a customer say that sets off your, like your alarm system when they're, when you're talking to them, like if I send you a buyer and the guy says I'm doing blah, blah, blah, or I have this going on, what are the, what are the things that you, you go you know what I think we're going to have to check your credit first before I can really sign up.

No, for sure. The things that, you know, the, the big triggers right now, I'd say more recently is, is, is really around income, right? And stability of income. Not necessarily a dollar amount. Not that I want to jump off the first question, how much do you make per year? And that's a very forward question right off the gum, but like when you have someone who's talking about, you know, I'm just changing jobs or, you know, I just got, I just got my new job. I just got my new things like that. At first, we're going to, we have to dive a little deeper. That doesn't mean it's a dead deal, but it's something that's going to make me think. You know, the other thing I would say too, is, is, you know, when they start asking about in terms of assistance for down payment, right? Hey, listen, we have those options. They're there for a reason, want to definitely explore them. But if you're coming to me about purchasing a home and you're talking about how you're going to rub two nickels together to make it happen, well, we're gonna have to do a deeper dive. It doesn't, again, it doesn't mean that the deal is dead, but these are the things that when they come up, concerns about income variation and income concerns about down payment money. You know, those are the main things

I asked you a question what if I get a gift from somebody? Can you explain that process to people? I mean, I don't know how it works, but explain to, you know, I don't think people, I recently did a transaction where, you know, grandma's stuck $50,000 in the account and then they wrote the check and they were like, well, where'd this come from?

I agree. That's a great question. So like, that's definitely something when I have that, that alarm go off. As far as when someone says, Hey, down payment might be an issue. I do bring it up, say, no, we are, you are able to get, you know, like gifted funds for your down payment and your closing costs simply put, I mean, what it is is that you have a family member, immediate family member, who's giving the funds to the person who's gonna be buying. And what we do is compose it what's called a gift letter. So that gift letter basically spells out and say, Hey, this is not a loan. This is not a debt liability. This is me gifting, grandma, two grants on mom to solve whatever it may be funds to help them purchase their home. As long as we have a, a, what would say, like I say, a clean money trail, right? We don't have money coming in from all different places at once. We have a check from grandmas into, you know, grandsons or grants, a checking account. At that point, we have a gift letter sign and we have a clear idea of where the money is coming from at the end of the day, you know, any lenders, just making sure that, that they can document clearly and cleanly where those funds for down payment closing costs or whatever that may be is coming from.

So here's a, here's a tricky thing for you. And I've seen this, you know, I haven't seen this in a while, but what is, you know, back in the day I could've got, I could've gotten my daughter a loan for a million dollars.

You didn't check your pulse. Okay. Here's why

We call them. We called them ninja loans. I don't know if you have no, no income, no assets, no job, no problem. No problem. Right. And so, but at the same time, we also had people that were ex pats or people that were coming into the United States to work here for three to five years on work visas. They were, you know, they're not, they're not voting, they're not able to vote, but they are considered to be a naturalized citizen. So how does, you know, what is the you know, what happens with those people?

Yeah. So there's definitely, it's going to be very by very what type of visa they have. If it is on a work visa, there are things that are permissible. Now, the one thing I've seen in terms of just coming into, with, running into folks who are new to the country is established credit. You know, that's going to be a piece of it as well. So they have, they're literally first day walking into the country, no established credit, even if they had the work visa and a great income, no credit score, no ultimate sources of credit. Right. That'd be a tough situation for them. But it doesn't mean, again, nothing's not doesn't mean it's not doable. We just have to look into it. It's just another way. It just has to be done a different way. Exactly. And I don't want to, I want to touch on really quick, Sean, cause you mentioned it you know, the, the, the, the no income, no assets, no job loans. That's, what's kind of propelled us into this ability to repay law. That's a rule. That's one of the biggest things right now that I tell folks,

No, it's the, the ability to repay rule is fairly new. Yup.

So like, what that really is about is that we want to make sure that when we're lending out money, bottom line, number one thing, this is one of those end all be all can be a deal killer is that you have the ability to repay meaning your documented income shows a high strong enough ratio compared to what your mortgage payment's going to be. That on paper, it shows clearly that you have the ability to repay this mortgage. You're taken out, I've run into folks with giant down payments, perfect credit scores, no income on the books, unfortunately with the ability to pay repay rule Sol. So let's

Give the, let's give the ability to repay rule the AKA of that. Right. Which was, you know and I'm just going

To put it here and no doc, no doc loan, you know, is

Really what it was. And just for those people out there. And, and, you know, and I I'll say this, and I know, I know, you know, Robert knows this over the years have done a lot of mortgage training and I probably know more about mores than most mortgage people in the end that I know of. And it's frightening because I really don't want to know that much about more, but in order to get some sometimes in order to get a deal worked out or fill a hole or get a whole filled you need to understand the language and, you know, so our companies doing no doc loans anymore. And if they are, what kind of, what kind of rates are we like? Not, not rate, but more like a down payment programs, or are they looking after that? Yeah.

So now there are, to my knowledge, there are still some broker shops, more shops that are out there that are still doing these types of loans. Very limited basis. I know we don't offer anything. The only thing that we have, we have some bank statement loans for self-employed folks. We have some alternate sources of income, but it still has to meet the ability to repay rule. So what you would call what you would call it, portfolio loan, correct? Correct. Correct. So like, but the true, like the no doc, no income verifications. From what I know you're talking about rates typically one and a half to two times what the going market

Rate is. Let's see, let's just touch on that for a second. Just so that I tried to explain Israel recently to somebody and the guy looked at me like I had four heads and I said, you know, when they go to the Jimmy Stewart bank and they get the money, when you watch it's a wonderful life and they're down to their last dollar, you know, the bank doesn't just run out lane on that money. And then, and then after they lend out the last dollar, they closed the doors for 30 years and wait to get their money back. Right. So they package up the loans. They, they say to, you know you know, Robert's company says to me, Hey, we're going to give you the loan and we're going to put it together. And we may borrow the money from the government, or we may do some other way of doing...

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Hey everybody, Sean Shallis, 10 X Real Estate Marketing Coaching. Just wanted to touch base. We today got some exciting news. Today we're actually going to talk about first and foremost, we're going to go live. I believe it should be live already, but we're going to be talking about how to price your home. How do you know when your home's over priced and what are you going to do to bring it in line with the market? So as professional realtors we actually have tools that actually give us information and and you know, basically stuff that can tell us when that property is overpriced and when it isn't you know, and as a consumer though, it's just as easy to do it. You just, you don't have the technology behind it and you don't have the data to look at the data points to say, Hey, here's how many people viewed my house here.

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People were on my website, how many people clicked on the link? How many people clicked on the, the description, how many people clicked on the picture? But what you can do is actually tell, you know probably one of the classic questions I always get is, Hey Sean, how do you know my properties over price? Nobody's actually been to my home yet. And I'm like, well, you know, that's probably one of the biggest indicators is we're doing the marketing. We have the property fully marketed, typically in about 48 hours for our team, at least. And I would say that most real estate professionals take anywhere from two to three weeks and you have a property fully marketed and get traction. But with our 10 X strategies that we've been used in the silver, a half, a billion dollars in real estate we've been able to execute that much faster and bring it online much quicker.

And we bring it online to targeted audiences. So we can tell pretty quickly if that property is in line with the market or not. Typically we can tell in seven days and we usually try to go over a weekend just to see what kind of weekend traffic we get. But the reality is is this there's three, there's three things that are gonna make a property. Give you an indication that property is overpriced is one is the amount of appointments or lack thereof, the lack of traffic, how many views you get, how many times people are clicking on the listing. If if you tell somebody about the property or you're telling agent, and the guy goes, oh, if you tell them about a property in this market where there's one property for every 15 buyers and they go, oh, your price is probably a little out of line with the market.

But if you say to somebody, Hey, I got this property on the market. It's over here, here's the price. And they go, okay, great. I'm going to tell somebody that's a pretty good indication. If they get excited about your price and about your property, typically, that's going to be a pretty good indication that you're close. At least the next thing is going to be is how many people actually come to the to the property and see it. Now when I say, see it, I've had a lot of people that we've represented over the years where they've tried to do it on their own, or they tried to do it an agent, and it didn't work for six months to a year, even. And, and one of the things they said was they had people coming to the property, but they didn't come inside.

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And I said, tell me that again. They said, you know, and it's not uncommon for people. If you tell them to, Hey, go look at this property or if they want to see a property. And they think that maybe the price is a little out of whack, but they still like the neighborhood. And they still like the pro the, the area they're going to drive past that neighborhood. And same thing is if they're in the car with a realtor and they may pull up in front of the housing from the outside and go, you know what, at this price, at that price, we're just not even interested in taking the time to go look at it. We have, we have other things to do. So the price on your home is critical. It's, you know, it's one of the first things that we look at when you work with us and our 10 X marketing sell it yourself program.

By the way, you can grab the link below and learn how to sell it yourself without actually hiring a realtor. And we're going to give you the steps and all the tools and all the strategies and all the systems and all the platforms that we use to sell over half a billion dollars of real estate over the past 25 years. So let's go back to this for a second. Now that you get traffic in the door and you, you're talking to people and they're, they're saying, yeah, you know we're going to keep looking or we're gonna kind of do things. How do you know if that property is still out of whack? If you still getting, if you're getting a tremendous amount of activity on the property, but you're still not getting an offer. That's another asset test is if you're getting traffic, but you're not getting second showings or third showings even, or in this market, you really don't even get a chance for a second showings.

Most people are conditioned that if they don't make an offer on that property, when they see it, it's going to be gone. So in the market that we're in now, which is in 2021 Joel, Joel July, the market is still fairly strong from the COVID 19 and all that stuff. You know, in that kind of an economy, you need to be on, you need to be on the market and you need to adjust that price since our market very quickly, or the property is just going to go stale. So one of the ways that you can tell is when you're getting activity and you're getting first showings, or you're not getting second showings, that's an indication that property is too high, or if you're getting low offers or no offers, that's another indication. Like I said, low offers and or the bottom fishers are coming out and making you an offer that's five, 10% below the market.

That's when you know that there's a, there's a challenge there. Here's the funny thing is once in most markets in most properties, as long as you're fairly close to the market average of the homes in your area, you really can't make a mistake. Not in this economy, there's enough activity out there. There's enough people interested in buying a home that as long as that property is within the market, it's going to actually sell itself. And we're going to show you how to do it as if you grabbed the link below, you can actually go to the [inaudible] program. We're going to give it to you for free. We're just out here where, you know, I am Sean channels to consumers, real estate coach. I'm the only real estate coach that actually coaches the consumer on how to actually market and sell their home.

Get Free Access to the "10x Sell it Yourself" Method.,.100% Free Https://www.10xrem.com/training1

Quite honestly, after years of trying to coach agents you know, it just got frustrating. They're, they're not willing to spend more than a hundred dollars on the marketing advertising your home a month, nevermind paying for coaching and training. So unless they're getting it for free and unless you're getting free marketing on your home, you may be better off doing it on your own. And if you're not, we're going to coach you through it. So you don't have to worry about doing it on your own. We're going to give you the tools and the strategies that you don't have to be that vulnerable for sale by owner. So what's a vulnerable for sale by owner. That's where pricing becomes important, because you may not know exactly where the market is and you get somebody who comes in and they make you a low offer, and you're not even aware of it.

And it sounds like it's great on the surface. And it sounds like they're way qualified. They're giving you a great opportunity. And the reality is they're just a slick salesperson, just like anybody else, trying to get an opportunity for their family or for themselves as an investor. There's been many a case that I've actually seen for sale by owners sell their property five, 10, 15% below the market. And they could have very easily gotten a higher price, but once you go on a contract in most states, once that contract becomes ratified, you're stuck. And in many cases, there's people that are buying a for sale by owner with the intention of just flipping that property without even taking ownership. There's people that call wholesalers out there as a big thing right now. And you need to be aware of that.

You need to be, you know, we want to help it not be a vulnerable for sale by owner. If you want to find out more about how not to be a for sale by owner, that's vulnerable to the market, go down and grab the link below. And you can actually find out more about it. It's at 10 X, R E m.com backslash training one. And that's going to give you the training for free actually. So how else do we know when the property is overpriced and simple? We don't get traffic to it. If we do get traffic to it, they're not making offers on it. If they make offers are low offers, how do you know where to adjust and how do you know how much of a percentage to change? Typically if you put that property out there and you're getting some traffic or very little traffic, it's eight to 10% too high.

Get Free Access to the "10x Sell it Yourself" Method.,.100% Free Https://www.10xrem.com/training1

If you're getting some traffic and you're getting second showings, maybe you're getting one or two or trips or drabs, and you're getting a low offer. You're probably anywhere between three to 5% too high, maybe even 6% too high on where the market is. If you're getting offers and they're strong, but they're not exactly what you're looking for. That property could be anywhere between two to 3% too high. How do we know that? Well, after someone, half a billion dollars in real estate and helping over 2000 families and individuals buy, sell, or invest in a home you get pretty good at it. And when you're working with us at 10 X real estate marketing coaching what's interesting is you get the coaching for free. We give you the expertise for free. We don't want you to pay those expensive commissions and stuff like that.

We want to help you to get the highest possible price in the shortest period of time, with the least on the fees on your home. Here's the best part. If you're concerned about getting this done, or if you're concerned about, Hey, I have to be somewhere. First of all, if you're selling, whether an agent 35% of the time that deal's going to blow up, if you're selling as for sale by owner 40% of the time that deal's going to blow up, we are the only company out there that actually offers you a hundred percent guarantee that you're going to get your home sold, or we'll make an offer to buy it. So again, you're either going to do it yeah. On your own. We're going to do it with you, or we're going to do a for you and any one of those, if none of those work, don't worry.

We're going to actually make an offer, a fair offer to buy your home. And we're actually backed by a publicly traded company that has institutional buyers that are actually waiting to buy homes in the area. They realize that they're not going, they're not making any new real estate. They're not making any new dirt. So if you're thinking of selling your home and you want to find out how to do it for the least amount of fees in the shortest period of time, give us a call, check it out. You can actually book a call with us. You can watch the free webinar. For us, it's all free upfront. The only thing we charge you for is if you decide to go forward and, you know, by our marketing strategies or, or systems or platforms but we don't, we don't charge commissions and we're not charging you to coach it.

Get Free Access to the "10x Sell it Yourself" Method.,.100% Free Https://www.10xrem.com/training1

So you're going to get a dedicated 10 X real estate marketing coach. That's going to stand by you from the beginning to the end of the process, find out more, grab the link. We'll look forward to seeing you. We got to jump out and got to go help some other customers that we're trying to help them to help them to sell their homes. We'll look forward to seeing you on the other side. Hopefully that helps today. Again, if your property is overpriced, how do you know when you're getting little to no traffic? And I have property, that's one indication. Number two, you're getting low offers or no offers. And number three, you know what, at some point you really can't make a mistake unless you have some like odd ball property, that's way above the market. And there's a limited more, there's a limited market for it. We're going to see on the other side, we really look forward to seeing, and we do appreciate you watching today. Have a great day. See you soon.

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Join me as we talk about how Agents are Holding Buyers Hostage, without the Buyers even knowing about it...If you've signed a Offer to Purchase a Home in the Last 12 Months with a Real Estate Agent... You'll definite want to see this.,. Don't get Caught hostage!

Hey, what's up everybody, Sean channels, 10 X real estate

marketing and coaching. Just want to reach out to you today. You know we were

talking to a customer that we helped over the weekend and we really saw

something that really was a little shifty. And, you know, I don't know if you

would call it unethical. I just call it unprofessional. But I think it's

important for a buyers out there to know about it. And it's really what's

happening is that there's so many people that are trying to make offers on

properties. Like we've been saying is that when we list a property for sale, we

usually have 8, 10, 15 people that are interested in our property and we'll get

two or three offers. So buyers have actually got a condition to figure out that

if they don't get their offering right away.

And if they don't put a strong offer and they're just not

even going to go look at, so there are some agents out there and some agencies

that are traditionally making practices of using what's called the buyer agency

agreement. And traditionally a buyer agency agreement is basically like a

listing agreement in reverse. It's when you're actually hiring an agent

specifically one particular agent in specifically, and you're saying, Hey,

whether you find me a house or I find a house on my own, I'm willing to pay you

a commission because I feel as though you're going to do the right thing for

me, and you're going to get out there and bust your home and try to find the

perfect house for me in reality. That's may not be your best interest in a

market like this because in a market like this many times, the agents that are

controlling inventory are the agents that are, are the agents you want to work

with.

And in some cases, those properties are being held as an

exclusive. And you're, you know, if your agent goes to go over there and

represent you in many cases, they may not get access to it until it goes to a

multiple offer situation, which inherently is going to cost you more money. So

how, how did this pan out and how did, what did this look like? And why am I

saying, be careful you don't get taken hostage. So when you do a contract in

the state of New Jersey, at least we actually may contracts. We, we create a

contract for the buyer in order to make the offer. And we actually do the

actual contract as a realtor. And when you get that information, it used to be,

I would go sit with you and I'll go through each document with you and you

would sign it.

Now we're actually using electronic signing services,

which I'm sure most people are aware of. And when the customer gets it, it's a

packet of, let's say 30 documents that are actually saying, yes, I want to

sell. I want to make an offer on this house. I want to make an offer. And one

of those documents is actually going to be in there and it's not always in

there, but this is what we saw and I'm not pointing fingers. I'm just saying

that, you know what? I thought this was a little bit of an unethical practice.

They actually had buried in the co in the contract, a buyer agency agreement.

That was, that was actually set out for six months. So that we're agreement.

That actually, it's a one page document that says from this date to this date,

you're my hostage. And if you find a house or I find you a house, or somebody

else finds your house, I still get paid.

And the funny thing that when the buyer questioned it,

because on this actual contract, the dates on the actual agreement for the

buyer agency were different than the dates in the contract. They happen to be

post date and she, Hey, you know, what is this? I didn't have to sign this

before. And the agent said, well, you know, we need that in order to present

your offer. So the buyer thought, my God, I got it. I have to get a house for

my family. I need to go sign this done. And she kind of went to get her against

her, better, better judgment, and against her gut. And I actually signed the

document cause she wanted to make sure she got her offer presented, you know,

and you know, in the real estate business, you have one responsibility it's

called your fiduciary obligation, which means that we are a fiduciary.

We're the person that's going to communicate between you

and the buyer or the seller. And that person has a responsibility that have a

license that says, I'm not going to mislead you. I'm not going to do something

that's unethical, or I'm not going to do anything that's going to hurt you. And

what's funny is, is that when we questioned that document the other agents

said, oh no, that's just in case I show you something. Well, it just turns out

that this particular buyer contacting us before the agent even knew this

property is on the market. And we said, Hey, you know, she said, Hey, I'm

working with an agency said, oh, all right. You know, well, you know, I said,

if you're working with an agent, you can come on Sunday when we have the open

house, she said, okay, great. So she called her agent and her agent said, well,

you know, I'm going to be doing open house from one o'clock to four o'clock.

I'm not going to be able to make it. But you can go there

and give them my name. And my agents are not at work with me on my team are

trained that if you come in our open house and you say, I'm working with

somebody, we go back to the front door to see if they came with you. Because if

they're your agent and they're showing you homes, you shouldn't be doing all

the work. You should be, the agent should be with you not down at their beach

house or something. So lo and behold turns out the agent was not with her. And

matter of fact, the buyer was very upset that over the past six months, she's

been trying to buy a home. And the, you know, she's doing all the legwork. And

she said, you know, and I said, well that's not a problem here.

We're going to help you and we'll show you the property.

And if you'd like, you can actually present it as a dual disclosed agent. You

could, my buyer agent will represent you and we'll represent the seller. And

she said, okay, you know, that sounds great. And she said, but you know, I did,

I think I did sign something. And when I got the document and I read through it

and I said, did you, were you aware that you even signed this? She goes, no.

She goes, I had, I was told that I had a sign that in order to make my offer on

the last property that we lost out on. And I said, were you aware that you're

still obligated to her for another five and a half months? If you find, if you

find anything and she's like, no, I wasn't aware of that.

And I said, well, there's a clause on here that says, if

you notify her within three days, you can cancel this for any reason, that's

what you're going to do. Right. She said, absolutely. But what's interesting

is, you know, the, the buyer, once I explained it to her, she knew exactly what

the girl was doing. I shouldn't say girl, the agent I said, you know, really

what they were doing was they were holding her hostage for all intents and

purposes because they feel as though once they do that. And then if you go find

something on your own, they can come back and say, Hey, we introduced that

property here because they, they, they had an auto, they had an automatic email

system setting up and sending them an email to notify them that that property

was in the market. So when start looking at it from that perspective you know, it,

it really one it's misleading.

Number two, when we questioned the agent, the agent said,

oh, you know, that's just on our properties. And the reality is, it's not, it's

actually on any property or they send you or introduce you to, which means that

it could be as simple as, as simple as taking somebody over there and telling

them about the property. But if they're not involved in it, then they shouldn't

get compensated. And what's the funny thing is in this case, the buyer was

actually the buyer. The buyer was actually doing all the homework and the agent

was hoping to go to their beach house, hanging out and get paid. And lo and

behold, we questioned it. But we did want it. We did think it was important

that you know, that other people out there are not caught up in that in that

little, in the oral agreement.

So when you're actually presenting an offer of you're

presenting an offer, and it's an, a written offer as an inbox, as in a contract

form, you want to read through it. And if you see something in there and it

says buyer agency agreement, you have to ask them specifically and say, are you

representing me? And for how long, and for what is this for? Is it for just

this property is a for anything? My suggestion is I wouldn't sign it at all. If

they made it mandatory, you can actually edit that document and make it a D

they make an addendum to it that says only for this particular property over at

1, 2, 3 Jones street. So I hope that helps you. If you are looking to find out

more about getting your home sold or finding out how to buy a home in this

crazy market, you want to come to a professional, w we're the only company at 10

X real estate marketing coaching.

We are the only company in the world. That's actually co

coaching. The consumer directly. There's printing on real estate agents out

there that are, that are coached, are coaching realtors. We're not coaching

realtors. We're actually coaching the consumer where it matters the most to put

thousands of dollars back in your pocket. If you want to find out how we can do

that, go check out our webinar. It's over at 10 X, R E m.com, w a the number 10

X, R E m.com. Check it out. I'll put it in the link and I'll put it in the

comments. We'll see, on the other side, if you've got any comments or if you

had an experience like this, and you're not sure what to do, just DME or tra

chat me and I'll look forward to seeing you on the other side. Sean's channel

is 10 X real estate marketing coaching. We're here for you. The only, the only

company in the, of its calling in the world where we're going to actually help

you to sell your house or do it with you, or do it for you, whatever you want

us to do, we're going to help you look forward to seeing you email. Thanks.