Real Fabulous Marketing

Yes, you heard that right! But here’s the catch—you actually have to put it out into the world instead of just thinking about it.

So many business owners—coaches, therapists, creatives, and professionals—get stuck in the cycle of working hard to pay the bills while daydreaming about their next big idea. But fear of failure, perfectionism, and overthinking stop them from taking action. Sound familiar? In this episode, I’m breaking down how to shift your mindset, embrace experimentation, and take small, strategic steps that can lead to big wins. Plus, I’m diving into why low-cost workshop experiments are the marketing strategy I’m doubling down on in 2025. If you’re ready to stop hesitating and start testing your way to success, this episode is for you!

[1:32] – The million-dollar idea trap: Why we get stuck thinking instead of doing
[5:45] – The power of experimentation: Lessons from famous inventors
[10:28] – Why business owners fear running ads (and why it’s all just a test)
[14:15] – Social media, ads, and marketing—all experiments in disguise
[19:45] – Free webinars vs. mini courses vs. low-cost live workshops
[27:22] – The workshop strategy: How to test, tweak, and turn ideas into income
[35:10] – Why the tiniest adjustments can make or break your next big success

Join my $27 Workshop Experiment! Learn how to run low-cost live workshops that get results. Happening March 14th—sign up here:

Links & Resources https://mirandaivey.com/workshops/

We’re diving into one of my absolute favourite topics—real fabulous email marketing.

If you've ever run ads to build your list, created a lead magnet, or hosted a webinar, only to let those email addresses sit there gathering dust… well, my friend, you’re basically burning your hard-earned cash.

But don’t worry, I’ve got you! This episode is all about making email marketing a consistent, valuable, and effortless part of your business.

We’re talking about why so many people struggle to hit send, the real reasons behind email marketing procrastination (yes, we’re calling them out!), and how to create a simple process that ensures you actually email your list.

Plus, I’ll share why unsubscribes are not the enemy, how to come up with content ideas before you sit down to write, and the magic of storytelling to keep your audience engaged. If email marketing has felt overwhelming, boring, or just plain hard, this episode will change the way you think about it—forever.

[02:10] - The painful truth about running ads but never emailing your list (aka the fastest way to waste money)

[05:45] - The cycle of not sending emails—why you keep putting it off and how to break the habit

[12:30] - Why unsubscribes should not stop you from emailing your list (seriously, let them go!)

[18:55] - The biggest mistake people make with email marketing (and how to avoid it)

[23:15] - How to build a simple, repeatable email marketing process (spoiler alert: it starts with picking a weekly email day!)

[30:40] - The power of storytelling in emails—why sharing real, specific experiences keeps your readers hooked

[38:20] - The key to making email writing so easy that you actually look forward to it

• Connect with me & share your email opt-in: mirandaivey.com or @mirandaiveymedia
• Check out the storytelling podcast The Moth

Your new email marketing process starts today!

If this episode gave you the push you needed, share it with a friend who needs some email marketing motivation. And if you loved it, leave a review on Apple or Spotify to help more small businesses become real fabulous at marketing.

Until next time—stay fabulous! 🎉

In this episode, I'm diving headfirst into why I'm doubling down on email marketing in 2025. With major shifts happening on social media platforms, and some concerning alliances forming in the tech world, it's time to reconsider how we connect and communicate with our audiences. I explore why email marketing isn't just a safe bet, but a golden opportunity often overlooked by many businesses. You'll hear me share personal insights and strategies on how to make email marketing your most powerful and authentic marketing tool, even if you think your email list is small or stale.

Join me as I chat about the value of meaningful connection over flashy trends, why regular emailing leads directly to more sales, and how treating your email subscribers like valued pen pals can transform your business. Plus, I'll share some surprising, heartfelt stories about how emails can even strengthen friendships. It's time to rethink email and make 2025 your most connected year yet.

Timeline Summary

[00:00] - Reflecting on a relaxed start to 2025 and my thoughts on unexpected political and social media changes.

[03:00] - Observing how political alliances may influence social media, prompting people to leave platforms like Facebook and Instagram.

[05:00] - Why I'm shifting my focus to email marketing and why you should too.

[07:00] - Busting common myths about emailing your list: more emails can mean more sales.

[10:00] - Reimagining emails as personal letters instead of junk mail: how this changes your approach.

[15:00] - How a recent playful email about Wordle led to deeper connections and surprising feedback.

[19:00] - Encouraging you to lean into your uniqueness, even in your emails, to truly stand out in a digital world.

Links & Resources

• Join my upcoming workshop: mirandaivey.com/workshops

You'd be extra fabulous if you shared this with someone who needs it!

If you've enjoyed this episode, don't forget to rate, follow, share, and review the podcast—it truly means the world to me! Let's stay connected, fabulous, and always keep our marketing real. See you next time!

In this episode I’m diving into the power of online lead generation, especially for those of you who are curious about running Facebook and Instagram ads with a replay of my recent webinar!

If you’ve ever felt overwhelmed by the idea of creating effective lead magnets or even wondered if paid advertising could work for your business, this episode is packed with actionable steps to help you turn cold leads into loyal clients.

I’ll guide you through why lead magnets are essential, what makes them work, and how to create an engaging thank-you page that builds instant rapport with new subscribers.

You’ll also learn about my “One Amazing Ad” strategy, designed to simplify the ad creation process and amplify your business growth.

Episode Highlights:

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In this episode of Real Fabulous Marketing, we’re diving into one of the most powerful tools for online businesses—Meta Pixel!

Have you ever wondered how websites seem to know exactly what you’re interested in and follow you around the internet with targeted ads? Well, the secret is the Meta aka Facebook Tracking Pixel.

In this episode, I'll explain how this little piece of code works, how it syncs seamlessly with ecommerce, and the important actions you can track, like visitors, leads, and purchases.

We’ll also explore why it’s crucial to ensure your Meta Pixel is installed correctly and how you can verify this using the free Meta Pixel Helper.

Listen in to discover how Meta Pixel can help you fine-tune your marketing strategies down to the cent and optimise your ecommerce business.

Summary:

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In this episode of Real Fabulous Marketing, I’m shifting gears a little to focus on my e-commerce business owners. List building is something I always talk about, but today I’m sharing a powerful strategy that can transform how you approach your email marketing efforts, specifically for e-commerce. I dive into using lead form ads to build your email list without even asking potential customers to leave Facebook or Instagram.

This episode is packed with tips on preparing for major sales events like Black Friday, launching new collections, and crafting irresistible offers to grow your subscribers and boost your revenue.

Curious about how this works and how you can set it up in under an hour? You’re in the right place! Whether you're prepping for Black Friday or looking for ways to stay ahead in your marketing game, this episode is full of strategies that will help you make the most out of your email list.

Episode Highlights:

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If you enjoyed this episode, don’t forget to rate, follow, and share it with your fellow e-commerce entrepreneurs! Stay fabulous!

In this episode of Real Fabulous Marketing, I'm joined by the inspiring Jodie Minto, a seasoned Ecommerce Expert & Ads Coach who started her own clothing label, Iland.co., while living in Dubai and working full-time.

Jodie successfully scaled Iland.co from humble market stall beginnings to a seven-figure business, ultimately selling it and turning her focus to helping other online store owners achieve their dreams.

We dive into the highs and lows of running a product-based business, the challenges of marketing, and why she believes in focusing on high-ticket items. Whether you’re just starting out or looking to scale, Jodie’s insights into e-commerce, social media strategies, and Facebook ads are invaluable.

Tune in to hear Jodie share her journey, tips on balancing creativity with business acumen, and actionable advice for making your online store stand out in a crowded market. Plus, learn why Jodie swears by Advantage+ Shopping Campaigns and how lo-fi, authentic content can outperform glossy photo shoots.

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If you enjoyed this episode, please rate, follow, and share the podcast! Your support helps us continue to bring you valuable insights and stories. Stay fabulous!

In this episode I detail seven reasons why you need to stop waiting and tart your list building ads right now! I also share my strong dislike of testimonial sliders...

Register for 3 Steps to Build Your List with Ads Without Wasting Your Money

Check out my testimonial slider free homepage: https://mirandaivey.com/

Think you're maybe but not quite ready for Facebook ads? Listen to this episode and know for sure the 4 best reasons why you should or could run ads!

In this episode I mention:

Upcoming webinar: 3 steps to build Your list with Facebook Ads without wasting your money!

Profitable Ads Guide

As a Facebook Ads Manager I'm going to say "of course not!" but I'm going to share with you how I know they're not dead and why you should be investing in yourself & your business with list building ads in 2024.

Download my Free Profitable Ads Guide

Join the One Amazing Ad Wait List