In this episode we discuss when agents allow clients to set unreasonable prices it leads to price breaks in the future. Sometimes when a market surges we see people overshoot the current pricing trends. When taking on a listing that may be over priced it is best to talk with the client and schedule a price break in the listing agreement. For instance saying “In 30 days if we do not have an offer our new price will be $x”. Failure to take corrective action or large enough price breaks can lead to worse. Falling behind and chasing the market will lead to a lower sale price and more days wasted time.

In this episode we discuss how studying the local market comparables will ensure you understand the local market well. Remember chances are the client has done research so make sure to do yours. Being on time is being late. Being early is a great way to ensure you are on time and set up by the time the client arrives. Turning on all the lights and opening the blinds can make a huge difference. A bright room not only feels more friendly but it also appears to be larger.

In this episode we discuss that when listing a home it is important to take the proper time to prepare the listing. Rushing your client’s property on the market is no help to yourself. On photography day it is important for the home to look as it will the days of showings. Make sure to have the client de-clutter and stage for your photographer. When writing a listing description keep in mind that in the digital era most of the info is already known from the proper fields such as bedroom or bathroom count. Use the remarks space to sell the lifestyle and dream of why anyone would want to live at this home.

In this episode we go over why oftentimes real estate agents will get text messages saying it is their real estate broker and they need help. Be diligent to ensure before talking with this person or replying that the number matches the number you have for them most often they are scammers. As an agent when working a transaction where money wiring will be involved the attorney, bank, and clients are aware of everything. Scammers may try to portray themselves as the person to give the wire transfer instructions. As agents our numbers are public record and posted all over our marketing. This means inbound sales calls will bombard you. Shop carefully.

In this episode we go over why as fuel costs soar and interest rates climb, affordability changes. This means that we will start seeing some easing on the soaring housing prices. This is not a time where we expect an immediate and massive market shift; it is more of a slow change. Preparing for this change means helping sellers choose the right price. For buyers the caution would be the cost of waiting. While we have this brief bit of higher inventory and less competition now is the time to move.

In this episode we discuss when thinking about where to hang your real estate license it is OK to be a bit selfish. You are offering them value by joining so you should want to know what value they will provide you. Chasing after the largest name in an industry or most signs on the street might sound like a good method but what does it really mean? As a newbie at the biggest place what type of attention will you get? When you walk into the right brokerage it will be just like walking into the right home with a buyer. You just know that it fits well and makes you shine as the amazing agent you are.

In this episode we discuss that when branding you need to think about how you will convey the message of your brand. You need to try to set the narrative of what it means to do business with your brand. A good example of a branding narrative is what Yeti has done with cold cups and coolers. They have made it synonymous with Yeti which means long lasting cold and ice. What do you want to be known for? Is this for the right reasons? Remember when setting up a brand it is a long term play.

In this weeks episode we go over why offer deadlines simply act as a guide to when the seller would like all their offers in by. There is no rule that they must adhere to this deadline. Sometimes an offer comes in ahead of an offer deadline that is too good to refuse and the seller chooses to accept it. This means waiting to submit your offer could leave you without the house. When working with clients we must decide whether putting a short deadline in helps us skirt an offer deadline. Making a great offer with little time for the seller to decide may be a way to get your offer accepted early.

In this episode we discuss when it comes to selling or buying a home there will be the need to make a lot of decisions. As a great real estate agent you will help guide them in making great decisions. As a client’s fiduciary your job is to help them make good financial decisions. This type of relationship needs to b revolve around trust. As a professional, oftentimes we have been in the same place before and know the end result. Use this experience to help your clients to avoid pain and maximize their success.