Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings

Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download

Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call

Why you need the Level Up Listing Toolkit: Most agents are sitting on future listings without realising it. Buyer enquiries aren't just "buyers" - a portion of them are local homeowners who will likely sell within the next 12 months. This toolkit shows you how to spot them, and nurture them so you can build your pipeline & win more listings

What you get:

→ A simple way to identify hidden homeowners inside your buyer enquiry data

→ The nurture plan to stay "top of mind" without sounding salesy

→ A clear conversion path from enquiry → conversation → appraisal → listing

Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download

Why you need the Marketing Roadmap call: Because "doing more" isn't the problem - doing the right activities in the right order is.

The 'Marketing Roadmap' will give you a clear, customised plan, so you know exactly what to do to create more appraisals, win more listings & grow your business.

Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call

What You'll Learn In This Episode (w Brendan Bartic)

→ Why 7% of agents control 98% of the listings and how to join them

→ Why you're not the product (and what you're actually selling)

→ The four components of a listing package vendors can't refuse

→ The bonuses and guarantees top agents use to charge more

→ The listing landing page that generates leads while you sleep

→ The golden letter method and the honest way to run it

→ How to run a client appreciation event a sponsor pays for

→ Using AI so the "smartest brain on earth" sets the vendor's price

Chapters:

01:44 The lie agents are told about listings

02:44 You're not the product - your services are

05:21 Why 7% of agents do 98% of the listings

06:00 Buyer's work vs listing work: the $1,400 hour

07:41 The irresistible listing package

10:11 The four components of a winning package

12:15 Bonuses and guarantees that let you charge more

15:49 The listing landing page (not a website)

16:59 The two things every landing page needs 20:16 Niche landing pages for niche vendors

22:10 Value, value, value: the dating analogy

25:52 The golden letter method

28:08 The listing appointment conversion

30:22 Golden letter metrics: 100 letters, 1 listing

32:50 The honest way to run the golden letter

35:40 Using property data to target sellers

38:29 The learning gap between top and average agents

41:23 Client appreciation events on a budget

45:06 Getting a sponsor to pay for your event

52:20 How to actually use AI as an agent

54:44 Using AI to set the vendor's price

57:40 Specialise or get replaced

59:51 The one thing: focus on your offer

86% of his business comes from people he's already sold to - here's the exact system behind it!

Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings

Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download

Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call

What You'll Learn In This Episode (w Darrel Paterson)

• Why Darrel spends 80% of his marketing budget on past clients
• The settlement gift box that 84% of clients choose to pay forward
• The open home question that turns a browser into an appraisal
• The one daily question that built his consistency
• How he answers "how's the market?" with real numbers

Chapters

01:16 Why "prospecting" is the wrong word
03:40 The conversation that builds a database
05:13 You're a professional trust builder
06:39 Build a database that's fit, not fat
08:54 How Darrel stays consistent through the no's
09:44 The only way you make money in real estate
10:20 "What am I doing today to get an appraisal?"
11:55 Busy vs productively busy
12:35 Work today, get paid in three months
14:54 The army background behind the systems
15:41 Becoming an attraction agent
17:25 Staying in control of the conversation
20:57 Flipping the marketing model: 80% on past clients
22:48 The gift sequence, week one to year eight
28:53 How the electronic voucher system works
30:51 Why agents hear a good idea and never act
32:47 Be present: the fire you don't notice
36:51 Know your numbers or don't call yourself an expert
41:36 MEDS: the daily routine that fills your cup
43:10 The one thing: nurture your database

Why most agents only understand half of what an auction achieves!

Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings

Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download

Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call

What You'll Learn In This Episode (w David Palfreyman)

• Why auction is price discovery, not just a competition engine
• The exact buyer question that gets a real number without misleading anyone
• Why your "accurate" appraisal can only ever describe the past
• How one $1.9M outlier sale damaged the next campaigns nearby
• The legal reason you can't guide a buyer on price

Chapters

04:55 What Agents Get Wrong After The Listing

06:21 Price Discovery Not Competition

12:02 Where Would You Love To Buy It

17:47 The Fiduciary Conflict

21:39 The 1.9M Outlier

30:59 Real Estate Is A Roller Coaster

A top 1% North American agent predicts 1.55 million agents will become 500,000 in 3 years and shares exactly how NZ agents can survive in this new AI world!

Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings

Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download

Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call

What You'll Learn In This Episode (w Colton Lindsay)

• Psychological and emotional state management
• Building and nurturing relationships
• The impact of social media on real estate business
• The shift towards personal brands and technology in real estate AI in real estate
• Future of real estate transactions

Chapters

• 00:00 Psychological and Emotional State Management
• 08:25 The Impact of Social Media on Real Estate Business
• 17:29 The Shift Towards Personal Brands and Technology in Real Estate
• 24:11 The Impact of AI in Real Estate
• 28:10 Squeezing more revenue from each transaction
• 34:56 The 3 levels of AI adoption
• 39:19 The 6 daily habits of top agents
• 49:17 The treasure hunter's three lessons

A former classical conductor is winning listings against Auckland's top agents and he says it comes down to one thing: kill them with kindness!

Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings

Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download

Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call

What You'll Learn In This Episode (w Ray Chan)

• The 5-minute values pitch Ray opens every listing presentation with
• The "kill them with kindness" same-day drop that converts strangers into clients
• The Phase One Pack he won't deliver if a single ribbon is out of place
• The two-phase listing presentation that wins more vendors
• The two specific things costing agents listings right now

Chapters

02:35 The Phase One Pack

11:40 Kill them with kindness

13:25 The two-phase presentation

16:40 Excellence, Integrity, Care

24:15 Briefing the photographer

33:50 Talk less. Ask more.

The number one ranked Harcourts agent across Australia reinvests up to $600,000 of his GCI back into marketing every year and explains exactly where he spends it!

Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings

Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download

Real Estate Agents: Want to increase your GCI?

Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call

What You'll Learn In This Episode (w Pat Ivey)

• Why Pat reinvests 10-20% of his GCI into outbound marketing every single year
• The three fundamentals every long-term real estate business is built on
• The DLE-with-voucher tactic that earns him three extra seconds of attention
• Why daily journaling beats annual goal setting (and the four questions Pat writes every morning)
• Why chasing expires is the fastest way to be out of the game in two years

Chapters

02:09 The Three Fundamentals

05:51 The 10-20% GCI Marketing Rule

07:53 The DLE-With-Voucher Tactic

15:13 Open Home Conversations That Convert
17:09 Price Improvement, Not Price Reduction
19:07 The Lazy Hire vs The Right Hire

22:36 Pat's Morning Journaling Framework

26:42 Use Disappointment As Fuel
28:26 High Hanging Fruit Vs Low Hanging Fruit
32:30 The One Piece Of Advice For A Long-Term Business

Why Tom Rawson fired agents earning over $1.5M GCI to protect his team culture and how he grew Ray White AT Realty from 10 people to 180!

Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings

Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download

Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call

What You'll Learn In This Episode (w Tom Rawson)

• The non-selling owner model that grew Ray White AT Realty from 10 people to 180 without competing with his own agents
• Why Tom let go of agents earning over $1.5M GCI to protect his team culture
• The 90-day action plan that sets new agents up for the next three decades
• The financial reality of transitioning from selling principal to non-selling owner (7 figures to "not a lot")
• Why defining "enough" is the most important exercise most business owners never do

Chapters

05:41 From 10 People To 180 — Three Things That Drove Growth

07:31 The Non-Selling Business Owner Model

11:28 Firing $1.5M GCI Agents To Protect The Culture

17:33 The 90-Day Plan For New Agents

33:14 How To Transition From Selling To Non-Selling Owner 41:18 Defining "Enough" — Your Real Finish Line

Why the answer to "what do million-dollar agents actually do" is remarkably boring and why that's exactly why it works!

Access the action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings

Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download

Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call

What You'll Learn In This Episode (w Sam McIntyre)

• How an agent in Dunedin sold 100 houses in 12 months using flyer drops and database mastery
• The biggest trap new agents fall into - chasing buyers instead of focusing on listings from day one
• Sam's "dollar productive activities" framework: why doing a $30/hour task is costing you $150/hour
• When to hire your first EA, why offshore PAs have a 90% dropout rate, and the maths that make hiring a no-brainer
• Tom Ferry's point-of-difference framework - the one question that builds your unfair advantage at every appraisal

Chapters

04:56 What Separates Million-Dollar Agents From Everyone Else

06:33 Ganesh In Dunedin - 100 Houses A Year From Flyer Drops

15:41 The Biggest Trap - Chasing Buyers Instead Of Listings

23:04 Dollar Productive Activities - The $30/Hour Trap 28:13 Why Offshore PAs Have A 90% Dropout Rate

37:47 Building Your Point Of Difference (Tom Ferry's Framework)

Why AI is changing real estate faster than most agents and business owners realise and why the window to adapt is shrinking!

Access the free action plan, AI prompts, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-tra...

Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download

Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call

What You'll Learn In This Episode (w Mark Kentwell)

• How Mark systemised his entire real estate business in 5 moves using tools under $100/month
• The AI tools every agent should have on their phone right now (Claude, Perplexity, Whisper Flow, Fathom)
• A live on-camera demo of voice AI handling inbound rental enquiries 24/7
• How Mark's million-dollar agent went from zero AI tools to fully adopted in one month
• The "eternal student" mindset that future-proofs your real estate career in the AI era
  

Chapters
02:01 Mark's Attitude On AI — Two Choices For Every Agent
06:34 Using AI To Build Your Operating System (Books + Frameworks)
12:41 The State Of Voice AI — Is It Ready For Real Estate?
13:39 Live Demo: Mark Calls His AI Leasing Receptionist On Camera
36:48 His $1M Agent Didn't Have ChatGPT Until Last Month
39:15 You Don't Need To Be Technical — Just Start Asking Questions
40:21 Future-Proofing: The Eternal Student Mindset

Brett's 'Quarterly Report' strategy that generates 80% of his listings & how he sells 50+ properties a year with just himself & his VA.

Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call

What You’ll Learn In This Episode (w Brett Andreassen)
→ The quarterly report system that generates 80% of Brett's listings
→ Why your weekly open home email is getting you unsubscribed (and what to send instead)
→ How Brett manages 2,500 homeowners with just himself and a VA
→ The A/B/C priority system that makes delegation to a VA actually work
→ The just-listed call script that turns neighbors into future appraisals — without sounding pushy
→ How interviewing local business owners became his most effective marketing strategy

Chapters

• 02:08 Why Some Agents Build Long Careers While Others Burn Out
• 06:17 The Long Game: Why 6 Months Isn't Long Enough
• 08:12 The Quarterly Report System — From First Contact To Conveyor Belt
• 15:03 How Brett Delegates 90% Of His Paperwork To A VA
• 17:17 The A/B/C Priority System For VA Delegation
• 22:06 The Biggest Mistake Agents Make When Hiring A VA
• 23:54 80% Of Business From Quarterly Reports — The Full Breakdown
• 30:56 Business Owner Interviews: The Marketing Strategy Nobody Else Is Doing
• 44:32 Final Advice: Incremental Growth Over Explosion
• 48:30 "Just Get Really Good At Completing Stuff"

Want More Listings Without The Guesswork?
If you’re an agent and you want a clear plan for what to focus on (marketing + prospecting systems that actually move the needle), click the links below:

Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Want to increase your GCI? Schedule your call here: https://bit.ly/marketing-roadmap-call