https://youtu.be/elKu8H8x1SY
Biggest Takeaways:
If you missed our Facebook live event on November 16th, below is the conversation with Matt Green and Mike Duley about how he & The Duley Group (Powered by HRG) closed $50 million dollars in volume their first year in business using social media!
Do you want to be like Mike?
For 13 years, Mike used to sell large retailers for fortune 200 companies before switching to real estate. One of the things that helped him carve a successful path in the real estate business was his experience with large brands, of how they approach the market, and their market strategy of reaching consumers through social media, which he and his team translated to real estate.
Mike did not get to be the Director of Growth for Hergenrother Realty Group and the Founder & CEO of The Duley Group which has locations in Arkansas, Omaha, Kansas City, Charlotte, and North Carolina out of pure luck. At the start of his venture in real estate, Mike figured out that social media is the easiest and most cost-effective way to get through to his audience and get this information to a lot of people. He was purposeful in his approach that when he created the social media platforms, he immediately developed it as The Duley group because that wants to achieve for his organization. That vision gravitated people and made them want to be a part of it. One pivotal moment for this group was when they converted a FSBO and sold her home for $700k by posting a video of it on Facebook with 4,000 friends and highlighting it differently.
This young mogul shaped his social media strategy by following people with great engagements and tailored fit it to their team. They took note how to effectively use hash tags, made sure they had a great photographer for sharp contents and has someone that will get involve and engage with their audience.
Mike also credits his social media strategy and success with the Keller Williams classes and events that he attended and successful agents that came before him. During his first year, he attended around 20 events, listened, and figured out how he can apply what he learned. Some of his great influencer's are Adam, Tim Howell, Cody Gibson, and The Kristan Cole Network. When it comes to social media strategy, he highly recommends listening to Jeff Wood’s podcast who is doing a great job with his 360 marketing plan. Looking at these people, he realized that social media has to work from recruitment standpoint to working with sellers and buyers achieve their goals.
According to Mark King, it takes 13 days for someone to forget you’re in real estate, so Mike emphasized that it’s important that they are sharing their story and sharing it the right way. His team realized that people are going to different social media platforms for different reasons and different platforms also call for different contents, which is why all their postings are being done manually by their marketing managers. These marketing managers also use the social media for their 33 touch. They look up their leads’ social media accounts and utilizes mutual friends to build up the warm connection with these leads.
Since social media is dynamic, Mike makes sure that they are investing and learning every day. At the early stage of their business, one of the biggest mistakes that they have made is posting sporadically on all their marketing channels. They took a step back, realized their mishap, and started building their own marketing strategy calendar. They also take their email list of clients and potential leads, upload it on Facebook, and market specifically to that group, which brought them higher ROI at a lesser cost.
Facebook Live Events are a great way to organically grow and engage with your audience, and this is being used strategically by the Duley team.
