Real Insights Live

https://youtu.be/elKu8H8x1SY

Biggest Takeaways:

If you missed our Facebook live event on November 16th, below is the conversation with Matt Green and Mike Duley about how he & The Duley Group (Powered by HRG) closed $50 million dollars in volume their first year in business using social media!

Do you want to be like Mike?

For 13 years, Mike used to sell large retailers for fortune 200 companies before switching to real estate. One of the things that helped him carve a successful path in the real estate business was his experience with large brands, of how they approach the market, and their market strategy of reaching consumers through social media, which he and his team translated to real estate.

Mike did not get to be the Director of Growth for Hergenrother Realty Group and the Founder & CEO of The Duley Group which has locations in Arkansas, Omaha, Kansas City, Charlotte, and North Carolina out of pure luck. At the start of his venture in real estate, Mike figured out that social media is the easiest and most cost-effective way to get through to his audience and get this information to a lot of people. He was purposeful in his approach that when he created the social media platforms, he immediately developed it as The Duley group because that wants to achieve for his organization. That vision gravitated people and made them want to be a part of it. One pivotal moment for this group was when they converted a FSBO and sold her home for $700k by posting a video of it on Facebook with 4,000 friends and highlighting it differently.

This young mogul shaped his social media strategy by following people with great engagements and tailored fit it to their team. They took note how to effectively use hash tags, made sure they had a great photographer for sharp contents and has someone that will get involve and engage with their audience.

Mike also credits his social media strategy and success with the Keller Williams classes and events that he attended and successful agents that came before him. During his first year, he attended around 20 events, listened, and figured out how he can apply what he learned. Some of his great influencer's are Adam, Tim Howell, Cody Gibson, and The Kristan Cole Network. When it comes to social media strategy, he highly recommends listening to Jeff Wood’s podcast who is doing a great job with his 360 marketing plan. Looking at these people, he realized that social media has to work from recruitment standpoint to working with sellers and buyers achieve their goals.

According to Mark King, it takes 13 days for someone to forget you’re in real estate, so Mike emphasized that it’s important that they are sharing their story and sharing it the right way. His team realized that people are going to different social media platforms for different reasons and different platforms also call for different contents, which is why all their postings are being done manually by their marketing managers. These marketing managers also use the social media for their 33 touch. They look up their leads’ social media accounts and utilizes mutual friends to build up the warm connection with these leads.

Since social media is dynamic, Mike makes sure that they are investing and learning every day. At the early stage of their business, one of the biggest mistakes that they have made is posting sporadically on all their marketing channels. They took a step back, realized their mishap, and started building their own marketing strategy calendar. They also take their email list of clients and potential leads, upload it on Facebook, and market specifically to that group, which brought them higher ROI at a lesser cost.

Facebook Live Events are a great way to organically grow and engage with your audience, and this is being used strategically by the Duley team.

https://youtu.be/U_rZW6biw_A

Biggest Takeaways:

If you missed our Facebook live event on Friday, below is the conversation with Matt Green and Craig Goodliffe about hiring a virtual assistant. Are you ready to leverage your business without breaking the bank?

Matt and Craig discuss how to find candidates and build a talent pool from all over the world, how to identify the right assistant and avoid wasting time with the wrong one. Craig explains about some of the challenges he has learned along the way with the different cultures and how he overcame those.

https://youtu.be/YKTdyU5QQ6s

Biggest Takeaways:

The Financial Peace University class is a nine-lesson money class that teaches step-by-step how to create a budget, pay off debt, spend wisely, and save for the future. The principals that Brett and Juli learned changed their financial future and were live changing. Because of this they are very passionate about this class and have been “paying it forward” teaching others how to change their financial lives as well. Learn how to be in a position where you are not reliant on someone else financially and stop incurring debt in your personal and business lives.

https://www.youtube.com/watch?v=Bip6k8DyjiY

If you missed our Facebook live event on yesterday, below is the conversation with Matt Green and Holly Prescott about our upcoming Business by the Book class on October 25th. You can register for this great class at www.kwutah.com. Early bird registration ends on October 13th!

If you are looking to gain an edge in the real estate industry Business by the Book is powerful a one-day course that unites the productivity systems of The ONE Thing with the proven models of The Millionaire Real Estate Agent (MREA). Agents will learn both the why and the how of achieving a Millionaire Real Estate business along with actionable tools they can apply the next business day.

This class will teach you how to use The ONE Thing and Millionaire Real Estate Agent books as an operations manual by walking you through the key elements instead of reading them as novels. You will also hear about the latest models and systems they are studying in Gary Keller’s Top 100 mastermind group.

https://youtu.be/6rEi3YMQ6Tw

Biggest Takeaways:

If you missed the Facebook live event Tuesday, here is the conversation with Matt Green & Zach Hartman. Zach is the #1 land broker in the state and had great insight into the market and new homes sales here in Utah.

We currently have more starts than closings along the Wasatch front and the time to deliver a new home has risen to over 6 months compared to other parts of the state and is putting upward pressure on home affordability. This is partly due to a wet spring that delayed construction and a tight labor market. Another new trend that we are seeing is that the top long-term builders in the area have scaled back somewhat to better weather a downturn better. That being said there are several new large builders that have entered our market recently to fulfill the gap.

Zach does not feel that our market is overheating and heading toward a bubble. At the height of the market before the great recession we were above 16,000 permits and we are set to finish off the year at around 10,000 along the Wasatch front. In years prior were absorbing 14,000 to 15,000 per year and we now have a higher population ready to buy with money in their pockets and continued low interest rates than we did then. Zach went on to explain that we currently do not have the qualified labor, cooperative municipals and the capital willingness to build 16,000 homes currently. Last year Utah County pulled more permits for the first time than Salt Lake County due to affordability, a strong job market and municipals are easier to work with.

With the addition of the Mountain View Corridor and Pioneer Crossing it has changed the flow of traffic and has opened up allot of new land to build on for future development and Zach believes that the majority of the new growth will be in the areas of northern Utah County and the southwest part of Salt Lake County.

When you look at the Utah Envision map we are basically out of land within next 10 years along this corridor. Some builders are down to a 12 to 18-month supply in some areas before completely selling out and this will impact the affordability of new and existing homes.

In a future broadcast, Zach has agreed to come back and do a deep dive into the details of the prison relocation in Salt Lake and the associated developments.

https://youtu.be/c0mlSF0dNtMBiggest Takeaways:Today Matt Green welcomed Ashley Lundgren, Matt Christensen and Tara Horton in a discussion about the 7 weeks of BOLD training that transformed these three agent’s businesses. Watch what they have to say about the powerful mindset exercises, language techniques and lead generation activities that have helped them take their business to the next level.

Biggest Takeaways:Today Matt Green welcomed Ashley Lundgren, Matt Christensen and Tara Horton in a discussion about the 7 weeks of BOLD training that transformed these three agent’s businesses. Watch what they have to say about the powerful mindset exercises, language techniques and lead generation activities that have helped them take their business to the next […]

https://youtu.be/JletQwr_LXYBiggest Takeaways:Have you ever considered becoming a real estate agent? Or are you a new agent not getting the result you had hoped for? Matt Green interviews Rosie Bayne the Keller Williams Salt Lake office 2016 Rookie of the Year. Rosie generated over $115,000 in commission in her 1st full year in real estate.

Have you ever considered becoming a real estate agent? Or are you a new agent not getting the result you had hoped for? Matt Green interviews Rosie Bayne the Keller Williams Salt Lake office 2016 Rookie of the Year. Rosie generated over $115,000 in commission in her 1st full year in real estate.

https://youtu.be/JletQwr_LXY