Listen in as Eric and Jesse, our VP of Operations, sit down with Michael Alfaro from Masterfoods Lab - A contract manufacturer and food development company that creates "better-for-you" functional snacks for emerging CPG brands. Michael has an inspiring journey through the world of CrossFit gym operations that sparked the idea of starting a product of his own...instead he created a manufacturer to help do that for others! Tap into to some of his trade secrets in this episode of REAL IS RARE!

Thank you Michael for taking the time to come out and see how we do things on the supplement side. Wishing you all the success!

Who better to have as our first official guest on Real is Rare than the one and only, Tom Reilly! Listen in as Tom takes you through his origin in the industry, discusses the trials and tribulations of VMI and how he and his team built their company to be the supplement powerhouse it is today! There are so many gems and great takeaways from this episode with decades of experience between Tom, Don and Eric. A MUST LISTEN!

Thank you Tom for joining and being such a loyal customer and even better friend. We wish you all the success in the world!