About Cody Jefferson:

Cody Jefferson is a father, entrepreneur, public speaker, life and business coach, and the founder of Embrace The Lion.  He is the creator of Lion:Elite, the #1 Group Performance Program for Kingdom-Minded Men looking to LIVE their legacy in life and business. Cody coaches and advises CEO’s, business owners, and entrepreneurs on scaling their business, growing their impact and influence, and how establishing a robust professional/personal life balance will significantly boost the bottom line. When not working with clients or traveling to speak, Cody can be found wrenching on old Harleys, going on road trips with his son, or at Dana Point with his best friends trying to take on waves that are way out of his skill level.

About Ian Prukner:

Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience in creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.

The Byproduct:

There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use every single day to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface which causes such enormous success in the lives of some and such enormous letdowns in the lives of others? The byproduct.

This book is a step-by-step guide to re-engineer your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.

Order your copy of "Byproduct" or take advantage of a free lesson from the "Byproduct Master Class" on "The Ultimate Success Formula"