In this episode of the Byproduct Podcast:

Ian and Jerry discuss the journey of high achievers, exploring the internal struggles they face despite external success. They delve into the importance of redefining success, aligning internal values with external achievements, and the necessity of maintaining mental health and well-being. The conversation emphasizes that true fulfillment comes from within and that leaders must prioritize their internal victories to achieve external success.

More About Jerry:

Jerry Henderson is the creator of The Personal Mastery Framework™, host of the Personal Mastery Podcast, and a coach to high achievers seeking sustainable success and fulfillment. With training from Harvard in human behavior, resilience, and habit formation, and a background in psychology and global business, Jerry blends evidence-based coaching, IFS, NLP, and trauma-informed methods to help clients break limiting beliefs and master their inner world. Before this work, he helped raise over $1B in philanthropy — now he helps leaders redefine success from the inside out.

Learn more about Jerry ⁠⁠HERE⁠

Key Takeaways:

• High achievers often feel empty despite their success.
• Internal alignment is crucial for sustainable achievement.
• Success should not define one's identity.
• Healing and growth can coexist with high achievement.
• Many high achievers operate from a place of survival resilience.
• The drive to achieve can lead to burnout if not managed.
• It's important to enjoy the journey, not just the destination.
• Leaders must lead themselves before leading others.
• True fulfillment comes from within, not from external accolades.
• Reinventing oneself can lead to greater breakthroughs.

Chapters:

04:47 The Journey of High Achievers

10:12 The Illusion of Success

14:47 Balancing Achievement and Well-being

19:34 Redefining Identity Beyond Achievements

23:40 Encouragement for High Achievers

About Ian Prukner:

Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.

The Byproduct:

There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.

This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.

⁠⁠⁠⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the⁠⁠⁠⁠ "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode of the Byproduct Podcast, Ian sits down with Major Williams, a driven individual with a diverse background as an author, consultant, speaker, and former gubernatorial candidate in California. Major shares his motivations for entering politics, the challenges he faced, and the importance of self-identity and civic engagement for entrepreneurs. He reflects on defining moments in his life, how he dealt with loss and failure, and the journey of writing his book. Major emphasizes the significance of personal growth, resilience, and the need for entrepreneurs to adapt and learn new skills in today's rapidly changing environment.

About Major:

Major Williams is a dynamic author, consultant, speaker, and former gubernatorial candidate in California, known for his bold leadership and commitment to inspiring positive change. With a background that spans entrepreneurship, politics, and motivational speaking, Major has built a powerful platform focused on empowering individuals to take ownership of their futures. Through his work, he champions innovation, leadership development, and civic engagement, encouraging audiences across the country to pursue purpose-driven success.

You can find out more about Major below:
Connect with Major on Instagram

Key Takeaways:

• Frustration can be a powerful motivator for change.
• Self-identity is crucial in overcoming challenges.
• Civic engagement is essential for entrepreneurs.
• Defining moments shape our paths in life.
• Loss and failure are opportunities for growth.
• Surrounding yourself with positive influences rebuilds confidence.
• Small victories lead to larger successes.
• Procrastination can be overcome with commitment.
• The era of self-development is now.
• Keep pushing forward despite obstacles.

Chapters:

00:52 Motivation Behind Running for Governor

03:51 Overcoming Obstacles in Politics

08:03 The Importance of Self-Identity

09:59 Civic Engagement for Entrepreneurs

14:03 Defining Moments in Major's Life

16:54 Dealing with Loss and Failure

20:07 Rebuilding Confidence After Setbacks

24:13 The Journey of Writing a Book

28:06 Final Advice for Entrepreneurs

About Ian Prukner:

Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.

The Byproduct:

There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.

This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.

⁠⁠⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the⁠⁠⁠ "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode of the By Product Podcast, Ian Prukner interviews former NFL player Dave Rayner, who shares insights on success, mental toughness, and the importance of a solid foundation in life. They discuss the rigorous training required at the highest levels of sports, the mental challenges faced during high-pressure situations, and the significance of embracing failure as a learning opportunity. Dave emphasizes the importance of accountability, perspective, and the need to stay in one's lane in both sports and business. The conversation also touches on the balance between work and family life, highlighting the importance of setting priorities and boundaries.

About Dave Rayner:

Dave Rayner is a former NFL placekicker turned real estate professional and entrepreneur. Known for his strong leg and clutch performances, Dave played for multiple NFL teams over a seven-year career, including the Green Bay Packers, Indianapolis Colts, and Detroit Lions. A standout at Michigan State University, he set school records and built a reputation as one of the most reliable kickers in collegiate football before being drafted in 2005.

Following his NFL career, Dave transitioned into the world of real estate, where he brings the same discipline, focus, and competitive spirit that defined his time on the field. Based in Michigan, he has built a successful career helping clients navigate residential and investment properties, while also exploring entrepreneurial ventures that reflect his passion for business and community development.

Whether on the field or in business, Dave is known for his work ethic, integrity, and commitment to excellence.

You can find Dave on Facebook Here, and Instagram Here

Key Takeaways:

• Money can change people very easily, but a solid foundation helps.
• Practice makes perfect, but nobody's perfect; focus on improvement.

• Embrace failure as a learning opportunity to grow.
• Winners run towards accountability and seek to improve.
• Stay in your lane and focus on your strengths.
• Ask for help and add value to others.
• Work-life balance is crucial for long-term success.
• Honor your priorities to maintain a fulfilling life.
• Mastery comes from loving the process, not just the results.
• Perspective is key; learn from every experience, good or bad.

Chapters:

03:02 The Foundation of Success

05:53 Training at the Highest Level

09:07 Mental Toughness in High-Stakes Situations

12:06 Mastery Through Repetition

16:58 Embracing Failure and Accountability

22:06 Perspective on Success and Failure

25:57 Translating Sports Success to Business

29:58 Balancing Life and Work

About Ian Prukner:

Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.

The Byproduct:

There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.

This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.

⁠⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the⁠⁠ "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode, Ian interviews former heavyweight professional boxer Ed Latimore. Ed shares his story of growing up in a challenging environment and his journey to becoming a boxer, serving in the army, and earning a degree in physics. The conversation highlights the importance of recognizing when an environment is not serving you and making the choice to move away from it. Ed emphasizes that it's never too late to make a change and pursue your goals, regardless of age or circumstances.

About Ed:

Ed is a best-selling author, former professional heavyweight boxer, and competitive chess player. His writing focuses on self-improvement and a practical approach to stoic philosophy.

Find out more about Ed here:https://edlatimore.com/about/

Takeaways

• Recognize when your environment is not serving you and make the choice to move away from it.

• It's never too late to make a change and pursue your goals.

• Don't let age or circumstances limit your potential.

• Focus on personal growth and continuous learning.

• Embrace discomfort and be willing to take risks in order to achieve success.

Chapters:

01:12 Ed's Journey from Boxing to Thought Leadership

05:25 The Non-Linear Path of Life

09:19 Choosing to Move Away from an Unhealthy Environment

12:08 Recognizing the Power of Getting Away from Something

15:38 It's Never Too Late to Make a Change

19:47 Overcoming Challenges and Pursuing Goals

21:31 The Power of Personal Growth and Continuous Learning

23:17 Embracing Discomfort and Taking Risks for Success

In this episode of The Byproduct Podcast, Ian Prukner sits down with Brian McNally, a visionary entrepreneur who built a healthcare company from the ground up, scaling it to $50 million in annual revenue in just seven years. McNally shares his philosophy on leadership, emphasizing the power of vision, values-driven decision-making, and the long-term mindset required for sustained success.

He delves into the critical differences between leadership and management, the role of integrity in business, and the importance of creating a self-policing organization where team members are aligned by mission, compensation, and accountability. McNally also opens up about the challenges he faced, including navigating the impact of COVID-19, and how he built a culture of transparency, healthy confrontation, and ethical decision-making.

About Brian McNally:

Brian McNally is a distinguished entrepreneur renowned for founding and scaling a healthcare company to $50 million in annual revenue within seven years. In 2022, he achieved a successful multi–8 figure exit from this venture. Brian attributes his success to a commitment to personal development, which has positively influenced his health, relationships, and business endeavors.

Learn more about Brian McNally's Story Here

✅ Prioritize Integrity Over Convention – Do what’s right, not just what’s common, to build a reputation rooted in character and trust.

✅ Adopt a Long-Term Mindset – Success requires patience, delayed gratification, and a focus on sustainable growth.

✅ Focus on Process, Not Just Results – Prioritize making the right decisions consistently rather than chasing short-term wins.

✅ Build a Self-Policing Organization – Foster a shared mission, align incentives, and empower team members to take ownership.

✅ Encourage Transparency and Accountability – Cultivate a culture of open communication, constructive confrontation, and responsibility.

Chapters:

00:00Introduction and Background

07:22Challenges and Lessons Learned: Navigating COVID-191

4:23Transparency, Accountability, and Healthy Confrontation

Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.

The Byproduct:

There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.

This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.

⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the⁠ "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode of the By Product Podcast, Ian sits down with Tyler Dickerhoof, an entrepreneur and leadership expert. Together, they explore the transformative power of belief and the human desire to belong and find purpose. Tyler shares how belief acts as a superpower that drives action, giving leaders the ability to inspire and influence others.

The conversation delves into key leadership principles, including the importance of vision, clarity, connection, and influence. Tyler introduces his framework for becoming an impact-driven leader, centered on awakening, growth, and leading with purpose. Throughout the discussion, they emphasize the value of authenticity, vulnerability, and a servant-hearted approach to leadership.

This episode offers powerful insights for anyone looking to lead with greater impact.

More about tyler:

Tyler Dickerhoof is a leadership coach, keynote speaker, and founder of the Impact Driven Leader community. With over two decades of experience leading teams and developing leaders, Tyler combines his background in business and nutrition with a passion for helping others achieve clarity and purpose. His unique insights stem from his journey of building a successful business while fostering growth in others. Tyler’s coaching and resources empower leaders to overcome challenges, build impactful relationships, and unlock their full potential.

Learn more about Tyler HERE

Takeaways

Chapters

01:11 The Power of Belief and the Desire to Belong

16:10 Authenticity and Vulnerability in Leadership

About Ian Prukner:

Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.

The Byproduct:

There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.

This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.

Order your copy of "Byproduct"⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode of the By Product Podcast, host Ian Prukner interviews Simon T. Bailey, an 11-time author and expert in communication. Bailey shares personal stories of resilience and offers practical advice for finding purpose and building meaningful relationships. The conversation emphasizes the importance of being present, authentic listening, and serving others. Bailey also highlights the role of faith and prayer in developing resilience.

More about Simon:

Simon T. Bailey is an award-winning speaker, author, and expert in harnessing personal brilliance and resilience. With a background that spans 30 years, including a significant role at Disney, Simon has inspired audiences in over 50 countries to unlock their potential and create impactful lives. Known for his insightful teachings on transformation and growth, he has worked with over 2,400 organizations, including global brands like American Express, Deloitte, and Marriott. Through his BrilliantU community, coaching, and keynote speeches, Simon empowers individuals to ignite their spark and achieve their fullest potential.

You can find out more about Bailey Here

Key Takeaways:

Chapters

01:00 Resilience at Work: The Importance of Resilience

04:11 Resilience and Resourcefulness

06:22 Finding Your Brilliance

08:46 Evolving from Purpose-Driven to Presence-Driven

12:27 Being Fully Present in Relationships

15:05 Authentic Listening and High-Quality Connections

23:21 Intentional Micro Moments and Serving Others

25:11Conclusion and Where to Connect with Simon T. Bailey

About Ian Prukner:

In this episode of the Byproduct Podcast:

In this episode of the By Product Podcast, Ian engages in a deep conversation with Christopher Cook about his new book, 'Healing What You Can't Erase.' They explore the significance of addressing adversity, the mental health crisis, and the importance of surrendering to the healing process. Christopher emphasizes that transformation is a daily journey and that understanding our subconscious narratives is crucial for personal growth. 

About Chris:
Christopher Cook is a leadership coach, author, and podcast host focused on transformation and wholeness. With an aptitude for strategy and execution, his ability to unearth clarity out of complexity drives his mission to help individuals and organizations thrive in their true identity. His work has appeared in outlets such as SUCCESS Magazine, and he has spent over a decade coaching leaders in both the marketplace and non-profit sectors. His weekly podcast, Win Today with Christopher Cook, equips wellness-minded listeners to move beyond the limitations of self-help and toward an integrated life of wholeness from the inside out. Pulling from his own experiences with adversity and personal transformation, these efforts, embodied by his passion for mental health, emotional health, and spiritual maturity, along with his educational credentials in business administration, leadership, and ministry, have led to helping people experience healing and transformation in their spirit, mind, and body.

You can connect with Christopher here

Key Takeaways:

Chapters:

01:22 The Meaning of 'Healing What You Can't Erase'
08:11 The Importance of Surrender and Confronting Limiting Beliefs
14:57 The Mental Health Crisis and the Need for Transformation
22:31 Preparing for Crisis and the Importance of Transformation

About Ian Prukner:

In this episode, Ian discusses the importance of ideas and principles in society. He emphasizes the need to prioritize substance over form and to focus on the quality of ideas rather than political affiliations. He introduces a list of goals that were written by the Communist Party in 1958, which are now being implemented in society. He encourages listeners to critically analyze these ideas and consider their consequences. Ian also highlights the dangers of ad hominem attacks and the importance of open discussion and respectful debate.

Takeaways

Chapters

About Ian Prukner:

In this episode of the ByProduct Podcast: