In this episode of the By Product Podcast, Ian Prukner interviews former NFL player Dave Rayner, who shares insights on success, mental toughness, and the importance of a solid foundation in life. They discuss the rigorous training required at the highest levels of sports, the mental challenges faced during high-pressure situations, and the significance of embracing failure as a learning opportunity. Dave emphasizes the importance of accountability, perspective, and the need to stay in one's lane in both sports and business. The conversation also touches on the balance between work and family life, highlighting the importance of setting priorities and boundaries.

About Dave Rayner:

Dave Rayner is a former NFL placekicker turned real estate professional and entrepreneur. Known for his strong leg and clutch performances, Dave played for multiple NFL teams over a seven-year career, including the Green Bay Packers, Indianapolis Colts, and Detroit Lions. A standout at Michigan State University, he set school records and built a reputation as one of the most reliable kickers in collegiate football before being drafted in 2005.

Following his NFL career, Dave transitioned into the world of real estate, where he brings the same discipline, focus, and competitive spirit that defined his time on the field. Based in Michigan, he has built a successful career helping clients navigate residential and investment properties, while also exploring entrepreneurial ventures that reflect his passion for business and community development.

Whether on the field or in business, Dave is known for his work ethic, integrity, and commitment to excellence.

You can find Dave on Facebook Here, and Instagram Here

Key Takeaways:

• Money can change people very easily, but a solid foundation helps.
• Practice makes perfect, but nobody's perfect; focus on improvement.

• Embrace failure as a learning opportunity to grow.
• Winners run towards accountability and seek to improve.
• Stay in your lane and focus on your strengths.
• Ask for help and add value to others.
• Work-life balance is crucial for long-term success.
• Honor your priorities to maintain a fulfilling life.
• Mastery comes from loving the process, not just the results.
• Perspective is key; learn from every experience, good or bad.

Chapters:

03:02 The Foundation of Success

05:53 Training at the Highest Level

09:07 Mental Toughness in High-Stakes Situations

12:06 Mastery Through Repetition

16:58 Embracing Failure and Accountability

22:06 Perspective on Success and Failure

25:57 Translating Sports Success to Business

29:58 Balancing Life and Work

About Ian Prukner:

Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.

The Byproduct:

There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.

This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.

⁠⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the⁠⁠ "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode, Ian interviews former heavyweight professional boxer Ed Latimore. Ed shares his story of growing up in a challenging environment and his journey to becoming a boxer, serving in the army, and earning a degree in physics. The conversation highlights the importance of recognizing when an environment is not serving you and making the choice to move away from it. Ed emphasizes that it's never too late to make a change and pursue your goals, regardless of age or circumstances.

About Ed:

Ed is a best-selling author, former professional heavyweight boxer, and competitive chess player. His writing focuses on self-improvement and a practical approach to stoic philosophy.

Find out more about Ed here:https://edlatimore.com/about/

Takeaways

• Recognize when your environment is not serving you and make the choice to move away from it.

• It's never too late to make a change and pursue your goals.

• Don't let age or circumstances limit your potential.

• Focus on personal growth and continuous learning.

• Embrace discomfort and be willing to take risks in order to achieve success.

Chapters:

01:12 Ed's Journey from Boxing to Thought Leadership

05:25 The Non-Linear Path of Life

09:19 Choosing to Move Away from an Unhealthy Environment

12:08 Recognizing the Power of Getting Away from Something

15:38 It's Never Too Late to Make a Change

19:47 Overcoming Challenges and Pursuing Goals

21:31 The Power of Personal Growth and Continuous Learning

23:17 Embracing Discomfort and Taking Risks for Success

In this episode of The Byproduct Podcast, Ian Prukner sits down with Brian McNally, a visionary entrepreneur who built a healthcare company from the ground up, scaling it to $50 million in annual revenue in just seven years. McNally shares his philosophy on leadership, emphasizing the power of vision, values-driven decision-making, and the long-term mindset required for sustained success.

He delves into the critical differences between leadership and management, the role of integrity in business, and the importance of creating a self-policing organization where team members are aligned by mission, compensation, and accountability. McNally also opens up about the challenges he faced, including navigating the impact of COVID-19, and how he built a culture of transparency, healthy confrontation, and ethical decision-making.

About Brian McNally:

Brian McNally is a distinguished entrepreneur renowned for founding and scaling a healthcare company to $50 million in annual revenue within seven years. In 2022, he achieved a successful multi–8 figure exit from this venture. Brian attributes his success to a commitment to personal development, which has positively influenced his health, relationships, and business endeavors.

Learn more about Brian McNally's Story Here

✅ Prioritize Integrity Over Convention – Do what’s right, not just what’s common, to build a reputation rooted in character and trust.

✅ Adopt a Long-Term Mindset – Success requires patience, delayed gratification, and a focus on sustainable growth.

✅ Focus on Process, Not Just Results – Prioritize making the right decisions consistently rather than chasing short-term wins.

✅ Build a Self-Policing Organization – Foster a shared mission, align incentives, and empower team members to take ownership.

✅ Encourage Transparency and Accountability – Cultivate a culture of open communication, constructive confrontation, and responsibility.

Chapters:

00:00Introduction and Background

07:22Challenges and Lessons Learned: Navigating COVID-191

4:23Transparency, Accountability, and Healthy Confrontation

Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.

The Byproduct:

There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.

This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.

⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the⁠ "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode of the By Product Podcast, Ian sits down with Tyler Dickerhoof, an entrepreneur and leadership expert. Together, they explore the transformative power of belief and the human desire to belong and find purpose. Tyler shares how belief acts as a superpower that drives action, giving leaders the ability to inspire and influence others.

The conversation delves into key leadership principles, including the importance of vision, clarity, connection, and influence. Tyler introduces his framework for becoming an impact-driven leader, centered on awakening, growth, and leading with purpose. Throughout the discussion, they emphasize the value of authenticity, vulnerability, and a servant-hearted approach to leadership.

This episode offers powerful insights for anyone looking to lead with greater impact.

More about tyler:

Tyler Dickerhoof is a leadership coach, keynote speaker, and founder of the Impact Driven Leader community. With over two decades of experience leading teams and developing leaders, Tyler combines his background in business and nutrition with a passion for helping others achieve clarity and purpose. His unique insights stem from his journey of building a successful business while fostering growth in others. Tyler’s coaching and resources empower leaders to overcome challenges, build impactful relationships, and unlock their full potential.

Learn more about Tyler HERE

Takeaways

Chapters

01:11 The Power of Belief and the Desire to Belong

16:10 Authenticity and Vulnerability in Leadership

About Ian Prukner:

Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales.

The Byproduct:

There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct.

This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd.

Order your copy of "Byproduct"⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode of the By Product Podcast, host Ian Prukner interviews Simon T. Bailey, an 11-time author and expert in communication. Bailey shares personal stories of resilience and offers practical advice for finding purpose and building meaningful relationships. The conversation emphasizes the importance of being present, authentic listening, and serving others. Bailey also highlights the role of faith and prayer in developing resilience.

More about Simon:

Simon T. Bailey is an award-winning speaker, author, and expert in harnessing personal brilliance and resilience. With a background that spans 30 years, including a significant role at Disney, Simon has inspired audiences in over 50 countries to unlock their potential and create impactful lives. Known for his insightful teachings on transformation and growth, he has worked with over 2,400 organizations, including global brands like American Express, Deloitte, and Marriott. Through his BrilliantU community, coaching, and keynote speeches, Simon empowers individuals to ignite their spark and achieve their fullest potential.

You can find out more about Bailey Here

Key Takeaways:

Chapters

01:00 Resilience at Work: The Importance of Resilience

04:11 Resilience and Resourcefulness

06:22 Finding Your Brilliance

08:46 Evolving from Purpose-Driven to Presence-Driven

12:27 Being Fully Present in Relationships

15:05 Authentic Listening and High-Quality Connections

23:21 Intentional Micro Moments and Serving Others

25:11Conclusion and Where to Connect with Simon T. Bailey

About Ian Prukner:

In this episode of the Byproduct Podcast:

In this episode of the By Product Podcast, Ian engages in a deep conversation with Christopher Cook about his new book, 'Healing What You Can't Erase.' They explore the significance of addressing adversity, the mental health crisis, and the importance of surrendering to the healing process. Christopher emphasizes that transformation is a daily journey and that understanding our subconscious narratives is crucial for personal growth. 

About Chris:
Christopher Cook is a leadership coach, author, and podcast host focused on transformation and wholeness. With an aptitude for strategy and execution, his ability to unearth clarity out of complexity drives his mission to help individuals and organizations thrive in their true identity. His work has appeared in outlets such as SUCCESS Magazine, and he has spent over a decade coaching leaders in both the marketplace and non-profit sectors. His weekly podcast, Win Today with Christopher Cook, equips wellness-minded listeners to move beyond the limitations of self-help and toward an integrated life of wholeness from the inside out. Pulling from his own experiences with adversity and personal transformation, these efforts, embodied by his passion for mental health, emotional health, and spiritual maturity, along with his educational credentials in business administration, leadership, and ministry, have led to helping people experience healing and transformation in their spirit, mind, and body.

You can connect with Christopher here

Key Takeaways:

Chapters:

01:22 The Meaning of 'Healing What You Can't Erase'
08:11 The Importance of Surrender and Confronting Limiting Beliefs
14:57 The Mental Health Crisis and the Need for Transformation
22:31 Preparing for Crisis and the Importance of Transformation

About Ian Prukner:

In this episode, Ian discusses the importance of ideas and principles in society. He emphasizes the need to prioritize substance over form and to focus on the quality of ideas rather than political affiliations. He introduces a list of goals that were written by the Communist Party in 1958, which are now being implemented in society. He encourages listeners to critically analyze these ideas and consider their consequences. Ian also highlights the dangers of ad hominem attacks and the importance of open discussion and respectful debate.

Takeaways

Chapters

About Ian Prukner:

In this episode of the ByProduct Podcast:

In this episode Ian sits down with Julia Gentry, the Founder of the Dream Factory. Julia shares her insights on the importance of dreaming and living in alignment with our dreams. She emphasizes the need to bridge the gap between our dreams and reality and offers practical strategies for doing so. Julia discusses the power of mindset, heart set, and dream set in achieving our dreams. She also highlights the significance of understanding and reprogramming our limiting beliefs. Additionally, Julia introduces the concept of the routine behind the dream and the importance of aligning our actions with our dreams.

About Julia:
Julia Gentry is the Founder of The Dream Factory and Co and author of the best-selling Christian Leadership book, Dream-I Dare You. After a successful but exhausting career in real estate and a profound "Midlife Awakening," she now lives her dream as a national speaker, growth coach, business owner, wife, and homeschool mom to five. Julia’s mission is to awaken dreamers and equip them with the tools to bridge the gap between where they are and where they want to be, using her proven D.R.E.A.M Framework. She inspires others to embrace their divine dreams and make a transformative impact on the world.

Find out more about Julia here

Takeaways:

Chapters

00:00 Introduction and the Importance of Dreaming

02:42 Discovering and Pursuing Dreams

05:20 The Gap Between Knowing and Doing

09:38 Reprogramming Limiting Beliefs

13:01 Creating Alignment with Mindset, Heart Set, and Dream Set

17:56 The Routine Behind the Dream

21:35 Alignment Over Balance

About Ian Prukner:

Zach Coleman, a marketing branding expert, shares his journey of finding his own path and helping others build authentic personal brands. Growing up in the shadow of his retired NFL player father, Zach felt unseen and unheard, which led him to pursue visual communication as a way to be seen and heard. He worked in the corporate world but felt unfulfilled and decided to start his own business.

Zach emphasizes the importance of aligning personal values with business goals and creating an economic engine around who you truly are. He encourages people to define success on their own terms and not be afraid to reinvent themselves.

Learn more about Creatitive

Takeaways

About Ian Prukner: