In this episode of Brokers for Life, host Len Lane sits down with Elena Robinson, VP of Residential Sales at First National, to discuss her 35-year journey in the mortgage industry. Elena shares how she witnessed First National’s incredible growth from a small startup to a powerhouse with 1,700 employees, all while maintaining a strong commitment to mortgage brokers. She highlights the company’s unique approach—prioritizing customer service and never competing with brokers directly.
Elena sheds light on popular mortgage products, such as insured five-year terms and stated income options, and emphasizes the importance of working with marketable properties and well-qualified borrowers. Looking ahead, Len and Elena discuss the current economic landscape and its potential impact on the mortgage industry in 2025. While cautious optimism prevails, Elena notes factors like interest rate shifts, government policies, and economic uncertainties that could influence market trends.
She also shares insights from industry experts on how brokers can navigate these changes successfully. Throughout the discussion, both Len and Elena stress the importance of broker-client relationships, ongoing education, and adapting to market shifts. Tune in for an insightful conversation packed with industry expertise, valuable advice, and a forward-looking perspective on the mortgage business.
About Elena Robinson
Elena first joined Canada’s leading residential mortgage financing team, First National Financial, in 1990 as its first Business Development Manager, a role held for three years. In 2018, she returned to help re-launch the Excalibur program, First National’s alternative lending division. With more than three decades of experience in the mortgage industry, Elena has worked across various facets, including lending, alternative lending, and brokering.
Throughout Elena’s career, relationships have remained a constant. Many of the connections made at the beginning of their career over 30 years ago have evolved into long-standing professional relationships and friendships. Returning to First National to help launch the Excalibur division felt like building a company from the ground up, requiring passion, dedication, and a deep commitment to supporting both the team and brokers.
Having been a broker personally, Elena understands the daily demands of the role and can relate to the challenges brokers face. Approachability and trust have been the hallmarks of their career, and they take great pride in being a trusted source of knowledge, advice, and support.
First National, once a small and close-knit company, has always felt like home to Elena despite their experiences elsewhere in the industry. The enduring values and relationships within the organization continue to foster an environment of trust, respect, and collaboration—qualities that have been fundamental to her professional journey.
Resources discussed in this episode:
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Contact Elena Robinson | First National Financial:
- Website: firstnational.ca
- Linkedin: Elena Robinson