REAL MARKETERS

Raise your hand if you're social media feed is plagued with vague marketing advice. Now, raise your hand if you tired of being fed said advice. In this episode, we chat with Louis Grenier, Founder of Everyone Hates Marketers. He has 10 years of experience in marketing and has previously worked with brands such as Hotjar and Dropbox. We're talking about why you should stop listening to bullsh*t marketing advice, why you should start taking risks, how to get noticed, and so much more.

If you're not incorporating video as a major part of every aspect of your business from marketing to sales, to customer success and so on, you're missing out. In this episode, we chat with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. Tyler is also the author of The Visual Sale. He has more than 15 years of marketing experience and was previously CMO at Fixmo and had multiple roles at Blackberry. We're talking about how to embrace video, ways to incorporate video throughout the entire customer journey, the power of personalized video, and so much more.

Real talk: there are things all of us do that just aren't worth our time...which is why you should outsource the bottom 10 percent of your job. In this episode, we chat with Andy Jolls, CMO at FastSpring and Advisor at CloudZero and Mission. He has more than 20 years of marketing experience and previously held marketing leadership roles at Mission, Research Now SSI, Instantly, Inc., Digital Post Mail, Cooking.com, and more. We're talking about the importance of modeling in marketing, why everyone should outsource the bottom 10 percent of their job, the value of listening to sales calls, and so much more.

As marketers, we all want instant gratification. But how do you balance that with SEO? Short answer: dedication, time, and strategy. In this episode, we chat with Devin Pickell, Growth Marketer at Nextiva. He has more than five years of marketing experience and previously held roles at G2, Sphere Software, Jerry Thomas Public Relations, and Around Media Group. We're talking about why you should invest in SEO today, balancing the need for instant gratification and the long-term play of SEO, link building, and so much more.

Creativity and speed-to-market - how do you balance the two? In this episode, we chat with Lisa Vielee, President at Well Done Marketing. She has more than 20 years of marketing and communications experience and previously worked at Gracie Communications, Office of the Governor of Indiana, Hetrick Communications, The Children's Museum of Indianapolis, and more. We're talking about balancing creativity and the need for instant gratification, responsive marketing, helping brands navigate a pandemic, how to manage up, and so much more.

Hot take: you haven't really lived as a marketer until you've been on a marketing team of one. In this episode, we chat with Anna Schott, Director of Marketing at EcSell Institute. She has nearly 10 years of marketing experience and is known for promoting a 3.7 million viewed TEDx Talk and book. We're talking about how she transitioned from list buying to creating an inbound machine, the pros and cons of being a marketing army of one, determining when to outsource, and so much more.

Brand marketing: We all know the importance of brand, but why is it the first area of marketing that seems to get cut when there needs to be a budget reduction? After all, brand is what really pays out in the long run.

In this episode, we chat with Elisa Padilla, former Senior Vice President of Creative Strategy and Partnership Marketing at Roc Nation. She has more than 25 years of marketing leadership experience at brands such as the Miami Marlins, The Howard Hughes Corporation, Apple, Brooklyn Sports & Entertainment, and more.

We're talking about why every marketer needs to invest more in their brand, how consumer expectations have changed since COVID-19, great examples of customer marketing and retention efforts, and so much more.

Marketing isn't about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we've used in the past don't work anymore. It's about passionately believing in your company's message and getting others to believe in it too. In this episode, we chat with Justin Keller, Vice President of Marketing at Terminus. He has more than 15 years of marketing experience and previously held marketing leadership roles at Sigstr, Whil Concepts, Jazz.co, Visage, and ChaCha Search. We're talking about why focusing on leads drives the wrong behavior for marketers, how to think about brand marketing, why shitty marketing needs to stop, and so much more.