Heather is an OB/GYN, entrepreneur and a staunch advocate for women’s health. Her journey to becoming a doctor and business owner was one of unexpected turns, but her go-with-the-flow attitude and being open to wherever her journey takes her is one of the things that makes her story so fascinating. 

Today Heather has a successful medical practice that takes a holistic approach to supporting the health needs of women. After finding more and more patients coming to her for help with sexuality, she recognized this was an area that was missing in traditional healthcare and now specializes in it. 

In today’s episode, we delve deeper into Heather’s path to entrepreneurship and how she went from dreams of performing on Broadway to joining the military and going to medical school. 

Heather reveals how she made the leap from corporate medicine to her own practice, how she found a gap in the market that she could fill, and how she balances being a doctor and an entrepreneur.

Finally, she shares the lesson she learned from trusting someone else to sell her vision and her hopes for how her work can impact traditional medicine and empower women to be their own health advocates…plus many more golden nuggets and laughs along the way.

Skip to topic:
01:52 How Heather went from aspiring broadway actress to Navy Doctor

09:23 Making the leap from corporate doctor to entrepreneur

09:50 Downsizing due to the pandemic

11:49 Practicing a new brand of medicine

13:18 Applying principles of entrepreneurship to healthcare

14:09 How she launched her side business by filling a gap

15:13 How to know when to take a step back and regroup after rejection

17:21 Unique challenges to being both a doctor and an entrepreneur

23:23 How she balances her scientific mind with her creative streak in her business

30:10 The surprising challenge she’s faced with finding and keeping clients

36:07 How her work can impact traditional medicine 

37:40 Ideas for expanding her business in the future

39:19 What she learned about writing and publishing a book

41:44 The big lesson she learned about letting someone else sell her vision

46:10 The one truth she’s discovered about the reality of being an entrepreneur

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Sandy is probably the most committed Disney lover I’ve met, and she turned that passion into a business, where she could spend every day helping others have the experience of a lifetime at her most favorite place on Earth.

Originally working as a conference and events specialist, she made the transition to Disney travel 15 years ago and jumped right in to start her own agency so she could live her dream of making Disney her job.

Today, Sandy runs a successful travel business focused entirely on Disney adventures and experiences. She proudly commits her own time and resources to be the most knowledgeable expert out there on all of the Disney attractions, events and secrets.

Her steadfast commitment to serving and delighting her customers has paid off as she has built a strong list of repeat customers who continue to come to her year over year (often more than once a year!) to help them make the most of their vacation.

In this episode, we will talk about building a business around fandom, how knowing your customer intimately is crucial to your success, how to manage a business during an industry-crushing crisis, and creating personal and business resilience in uncertain times.

I was so delighted to have this conversation with Sandy, and I can’t wait for you to hear it too!

Skip to Topic:

3:09 The benefits of deep immersion in your work

3:30 Making the transition from conference and events to Disney travel

6:00 Creating a unique advantage around your clients

7:32 Building a strong referral base

11:20 Leveraging fan-based communities for creating exposure

13:10Why no-pressure selling actually works better

17:20How high-touch customer service benefits your revenue

21:33Breaking in to a saturated market

22:09Managing a solely commission-based business

25:25Leveraging a partner-driven ecosystem

27:27The importance of selling with integrity

28:12Managing a business crisis during COVID lockdowns

37:40How to ensure your business (and people) are resilient through uncertainty

41:22Planning for the business and planning for yourself together

46:03Establishing yourself as an expert in your field, on your terms

50:12The truth about being a travel business owner vs. what everyone thinks

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Melissa Pennel is a writer, mother, and coach living in Northern California. She is the author of the Questions You’ll Wish You Asked series of keepsake journals, a collection that guides you to ask the important questions of your loved ones.

In this episode, Melissa and I talk about transforming grief and pain into a catalyst for change in your business and life, and she takes us through her experience of following your gut, and not the standard business rules, and how that ultimately brought her closer to her heart in her business.

Melissa sheds a light on how important telling our story is, not only for others but also for our own transformation. We talk through overcoming our inner critic so we can share our story with the world.

And finally, she shares about moving through self doubt and comparison in her business transformation journey and how that’s opened up so many more opportunities for her to grow and thrive.

Join me for this inspiring conversation and to learn more about Melissa’s journey. 

Find Melissa at:

Website - https://Followyourfirecoaching.com

Tik Tok - https://www.tiktok.com/@melissapennel

Instagram - https://www.instagram.com/followingfire/

Resources Mentioned:  What Colour Is Your Parachute

Visit Stephanie at: https://www.stephaniehayes.biz/

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Anna Gray is a life coach, nurse, community coach and connector extraordinaire. When we sat down to talk, she was right on the cusp of launching her new business and finally fulfilling her dream of working in a much deeper capacity with her clients.

In this episode, Anna and I explore how communities are wonderful platforms for building interest and visibility for your business, while allowing you to also create authentic, lasting connections with the people you serve.

Anna runs her own community teaching business owners how to build and nurture communities (how meta!) that are full of your ideal clients, referrers and collaborators. She gives us some great tips for building and participating in communities as a marketing strategy, and how to be successful on a free platform like Facebook without being shackled by the algorithm. 

She also helps us understand how you can create ongoing engagement in your own community and why your members will continue to come back, time and again, if you show up authentically as yourself. 

Finally, we discuss monetization and whether you should/how you should/when you should leverage and monetize your community to bring new revenue streams to your business. 

If you are someone who is considering a community marketing strategy, this is the episode you want to tune in to and Anna’s your girl!

4:57 Why online relationships and community are so intertwined

6:02 Pivoting into a totally new business using what you’ve built already

7:39 Participating in communities as a form of marketing

14:43 Tips for building community as a marketing strategy

15:31 Why the Facebook algorithm doesn’t (or shouldn’t) matter

19:45 How to show up in your group to increase engagement

28:00 Easy ways to stay consistent with content creation

31:50 Why the size of your group doesn’t matter

33:09 The shift away from Facebook and what it will become

36:14 Why people stay connected to a community

43:50 The biggest indicator of success for your community

45:30 How to monetize your free community

51:20 How to get new members into your group

55:14 The difference between what we hear and what’s real

Find Anna at…

Website:  https://www.annabgray.com

Instagram: https://www.instagram.com/anna.b.gray/

Visit Stephanie at https://stephaniehayes.biz/

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Christina Lenkowski is a seasoned publicity professional who works with entrepreneurs to help them increase their visibility and build their expert status through podcast guesting.

In this episode, Christina talks about her journey as a business owner, starting in an agency where she delivered publicity services, to creating an online course, and finally pivoting to delivering high-touch one-on-one services, following the desires of her ideal clients.

Christina shares lots of valuable insight into how to make podcast guesting work for you as a marketing strategy, where to look for perfectly aligned shows that help you shine in your expertise, how to show up for a guest opportunity, and how to create a pitch that a show host can’t resist.

As a business owner, Christina has consciously disrupted the status quo, evolving her business “backwards” from passive income to high-touch, and by offering a guarantee that she is passionate about delivering.

And finally, Christina shares some important advice for business owners who are confused or overwhelmed with all of the opportunities and strategies for marketing your business.

Take a listen and join me in this delightful conversation with Christina! 

Find Christina at…

Website:  https://www.publicityxchristina.com/

Instagram: https://www.instagram.com/publicityxchristina/

Resources Mentioned…

Quiet Rebels Podcast: https://maikeetsang.com/podcast/

Visit Stephanie at https://stephaniehayes.biz/

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Alex Ramirez is the founder of The Facebook™️ Ad Freedom Agency dedicated to helping coaches scale their businesses and create freedom through Facebook and Instagram Ads. Aside from being a successful business owner, she is also the host of her own YouTube Channel and a mother of two who loves a good Netflix binge and dismantling the hustle culture.

Over the course of nearly five years, a VA business, and starting her own ad agency, she is now generating multiple 6-figures annually with one focus – freedom for her family and her clients.

Find Alex Ramirez at: https://www.thefreedomadagency.com/

Full episode details at: https://realbusiness.stephaniehayes.biz/episode-49

Learn more about Stephanie at www.stephaniehayes.biz

FREE MASTERCLASS - End the Overwhelm and Start Getting Things Done

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Kimberly Carroll is a coach for changemakers with an enormous heart and passion for helping heal the world and those within it. 

Through her leadership, activism and education, Kimberly strives to help others pursue their dreams and become unstoppable with transformative inner work and building higher performance habits and strategies. 

In this episode, Kimberly provides us insight into her strategic and soulful work and how she is creating an army of innovative, peaceful world-changers.

Find Kimberly at: https://kimberlycarroll.com/

Learn more about Stephanie at www.stephaniehayes.biz

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Ashlee Berghoff is a powerhouse of virtual assistance. After realizing that she needed more freedom and flexibility than the corporate world was able to offer her, she set out to help others find the same.

From personally assisting clients herself to guiding business owners through the ins and outs of hiring one themselves, she can help you gain back control of both your life and business.

Being the founder and CEO of A Squared Online, creator of the Action Amplified Method and a published author, you can (finally) breathe again knowing that Ashlee’s proven systems will take your business, and your life, where they want to go.

Find Ashlee Berghoff at: https://asquaredonline.com/

Full episode details at: https://realbusiness.stephaniehayes.biz/episode-47

Learn more about Stephanie at www.stephaniehayes.biz.

FREE MASTERCLASS - End the Overwhelm and Start Getting Things Done.

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Growing up, Liz Wilcox was always encouraged and trained to get creative and say yes to ideas, which helped shape the incredible entrepreneur she is today. 

Liz relied on her creativity to save her family from poverty. Little did she know that her magical talent would sky-rocket her from selling blogs about poop (no, seriously) to selling access to her Google Docs. 

If you like zaniness, profound kindness, and pure determination and grit, you found the right episode. 

Find Liz Wilcox at: https://lizwilcox.com/

Full episode details at: https://realbusiness.stephaniehayes.biz/episode-46

Learn more about Stephanie at www.stephaniehayes.biz.

FREE MASTERCLASS - End the Overwhelm and Start Getting Things Done.

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Shannon Johnson is a natural health and wealth coach that provides individuals with an alternate method of healing that they didn’t know they needed.

Since starting her natural health journey, she has realized that there is no compromise in life for true fulfillment. She wholeheartedly believes that the only way to break through the scarcity mentality and be on your way to finding your passion is to look it straight in the eye and take the plunge.

Through her two business ventures, Shannon has truly found the root of her fulfillment. 

Find Shannon Johnson at: https://www.creativelightwellness.org/

Full episode details at: https://realbusiness.stephaniehayes.biz/episode-45

Learn more about Stephanie at www.stephaniehayes.biz.

FREE MASTERCLASS - End the Overwhelm and Start Getting Things Done.

Follow me on Instagram | Facebook | LinkedIn | Twitter 

Support the show