Episode 194 of Digital Marketing Radio features 'Real People Skills', chapter 13 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));

In chapter 9 we already discussed the necessity to add some humanity to the content that you’re producing.

Here in chapter 13, we’re going even further and encouraging you to work on those real people skills – even though you probably spend the majority of your time behind a computer!

85) Talk to your customers directly – Robert Brady

Robert Brady from RighteousMarketing.com has a background in PPC data analysis. Even so, he’s started to focus on who his customers are and getting to know them better.

Robert says: “I think with as much power as we have in the digital world - analytics, link building, PPC, social media, video etc., it’s easy to get lost from the fact that our customers and readers are real people.

“My strategy is to get back to your roots and focus on who your customers are and what drives them from an emotional perspective.

“The one actionable step that I think everyone should take this year is to get in touch with your customers directly.

Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.