The truth is, there's really no such thing as a neutral "choice." Everything has an impact. Also, in a society driven by profit, there are very few real "choices" in the end. If we are to change the world, judgment, or examination, is necessary. If we want to change ourselves, the same is true.
During this season of change on the Jewish calendar, it's time to examine our actions. And know that even small changes can have a huge impact.