In this episode we dig into the realities of B2B buying, what Kerry's research actually shows, including preliminary findings from the new Buyer Experience study.  

In this episode we explore one of the most seismic changes on the horizon: AI + the 'Frequency Era'. The next scarce resource isn't knowledge, it's frequency and there are 12 human capacities that AI can't replace. 

In the first episode of our series, we unpack 'hyperabundance' and the implication is has on our marketing efforts. Alex posits the correct response is to not just to rethink our strategies, but to rethink what a strategy consists of. And gives a poignant reminder about the importance of authenticity. 

When I was 17, a photograph changes how I think about almost everything. 29 people. Brussels. 1927. My A level physics teacher held it up on the first day of the school year and told us it was probably the most remarkable group photo ever taken.

He was right. I'm going to tell you why. And I'm going to tell you what it has to do with why most B2B marketing is broken.