In Episode 14, we discussed what makes up a great content strategy. In this episode, we go deeper into the 6 essentials for planning and developing your social media strategy for your small business.

A content strategy is a roadmap for how you will use your written, visual, and audio content to reach your clients and achieve your small business goals. In this episode, we review the 3 essentials needed to create your content strategy.

Would you like to understand more about your customer’s journey on your website? Like, how did they find your website and what did they do once they got there? If you just shook your head, “yes”, this podcast is for you. Today, we discuss all things website analytics. We invite you to listen here on… Read More »Website Analytics 101: A Foundational Piece to your Marketing

82% of people read reviews about a business, product, or service before making a buying decision. But did you know that reputation management is more than just answering your online reviews? Learn about the other components of reputation management and why they are important to your small business in this podcast episode.

Do you know the differences between landing pages and the rest of the pages on your small business website? In this podcast episode, we explore landing pages, what they are, and why and how to use them in your online marketing.

If there was a way to affordably target your specific customer base with your message, would you take advantage of it? If you are shaking your head yes, then you will want to listen to this episode for an introduction to social media ads.

Business blogging offers a myriad of benefits. From improving your website SEO to marketing, we’re diving into the reasons why you should add blogging into your small business strategy.

Want your website pages to rank well in Google search results withOUT paying for ads? Search engine optimization, known simply as SEO, is how you do that. We’re going to demystify Search Engine Optimization, how it works, why it’s important for your small business, and the basic SEO tenets of on-site and offsite SEO.

Ever heard the phrase, “The money is in the list?” That list refers to your email list. In fact, the global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027 (Statista, 2021). In today’s episode, we’re discussing the essential things to know about email marketing and all the ways it can positively impact your small business.

Do you think every social media follower you have sees every post you publish? Sadly, most don't. And it's because of a pesky, top secret thing called an algorithm. In this episode, we break down everything you need to know about algorithms and give you tips on how to use an algorithm to your advantage as a small business owner.