Establishing a brand for you and your business is a must in today's digital world. From knowing yourself and your target customer, to differentiation and lead generation, Homes for Heroes Senior Manger Content Strategy, Luke Feldbrugge, and Emerging Media Manager, Seth Jeska, break down the tactics and strategies to building a brand for your real estate business online. This is the 2nd episode of a 2 part series on building your brand online. Helpful resources referenced in episode: FTC guide for email CAN-SPAM: Free Style Guide Template: Blogging Platform Information: Are you interested in learning more about joining the nation's largest network of real estate agents and mortgage lenders committed to serving this nation's heroes?