Atul Churamani is the man behind most of your favourite Indipop songs from the 90s. Whether it is Daler Mehndi, or Baba Sehgal, or Shaan, or Shweta Shetty, or Colonial Cousins (among many more), he played a major role in making them the names they are! He is an encyclopaedia in music business, the OG A&R in the non-film music space, and has been instrumental in developing the digital and publishing landscape of the music industry. His career has spanned almost 4 decades now which means he's seen the music industry through all its cycles of evolution!

And while most people in the business focus on numbers, he focuses more on gut feeling (a rarity), and in doing what's right by the artist! Great values and integrity take one far and he's an example of just that.In this episode of Real Talk, I invited Atul for a casual catch-up wherein we not only hear stories of how things happened back in the day (as opposed to now), but we also get a quick summary of important music business elements that artists, their teams, and the audiences should be aware of. This conversation has something in it for everyone - music fans, artists, and music business executives (present & future). Hope you enjoy the conversation, the truth bombs plus the nuggets of useful information that Atul dropped!Thank you very much Atul (Your Lordship), for taking the time, and for helping us understand this mad business of music better. :)

In part 8 of this #CokeStudioSeason15 series with Xulfi, we dive deep into the world of "Blockbuster" ... and everything that went into the making of this chartbuster. Hope you enjoy the conversation!

#RealTalk #Xulfi #CokeStudio #Podcast #Blockbuster #UmairButt #FarisShafi #GharwiGroup

In part 7 of this #CokeStudioSeason15 series with Xulfi, we dive deep into the world of "Chal Chaliye" ... and the confluence of thoughts between generations. Hope you enjoy the conversation!#RealTalk #Xulfi #CokeStudio #Podcast #ChalChaliye #SajjadAli #FarheenRazaJaffry

In part 6 of this #CokeStudioSeason15 series with Xulfi, we dive deep into the world of "O Yaara" ... covering the struggles, the hopes, the ups-and-downs of life, and the 'warm hug' the universe brings us all in the midst of it all. Hope you enjoy the conversation!#RealTalk #Xulfi #CokeStudio #Podcast #OYaara #Kaavish #AbdulHannan

In part 5 of this #CokeStudioSeason15 series with Xulfi, we dive deep into the world of "Harkalay", and talk about a language, culture, and people that have felt stereotyped for too long. Hope you enjoy the conversation :)#RealTalk #Xulfi #CokeStudio #Podcast #Harkalay

In part 4 of this Coke Studio Season 15 series with Xulfi, we dive deep into the celebrations-filled world of "Maghron La"! Hope you enjoy the conversation.#RealTalk #Xulfi #CokeStudioSeason15 #Podcast #MaghronLa #Rozeo #SabriSisters

In part 3 of this series on Coke Studio Season 15 with Xulfi, we dive deep into the world of "2AM", and all the elements that make this a timeless song.

Hope you enjoy the conversation! #RealTalk #Xulfi #CokeStudioSeason15 #Podcast #2AM #ZeeshanAli #StarShah

Xulfi returns to Real Talk for an in-depth look at Coke Studio Season 15, and beyond. In part 2 of this series, we dive deep into the world of "Aayi Aayi", and the intent/story behind launching the season with a Sindhi song.Hope you enjoy the conversation! #RealTalk #Xulfi #CokeStudioSeason15 #Podcast #AayiAayi

Xulfi returns to Real Talk for an in-depth look at Coke Studio Season 15, and beyond. Join us in this multi-part series, starting with this candid conversation about the vision and intent going into the season.Thank you Xulfi for sharing all your stories!Hope you enjoy the conversation.#RealTalk #Xulfi #CokeStudioSeason15 #Podcast

While I was in Bombay (Nov 2023), Karma and I sat down to talk life, music, and all things in between. Hope you enjoy this conversation with Vivek Arora, the introvert who has a lot to say. :)