Lauren Fennema used to have a pretty cush job working at Huckberry, a discovery-first online retailer for guys. She got to work with hundreds of emerging brands, telling their story and getting their products into the hands of new fans.
She always loved her job, then had this moment when she realized, "wait, how rad would this be if it existed for women, too?" That voice grew stronger until she left after nearly 5 years to go build Confidants, a discovery-first online retailer and digital magazine for women.
LWL had the immense pleasure (over a glass of sauvignon blanc) to sit down with Lauren and grill her on the first 12 - 18 months of launching her business. Pop those ear buds in and take a listen and hear what her experience was like, how she leaned on her community for favors and what was her high moment (as well as her "Oh. My. God. moment". A few other tips and tricks from Lauren below as well!
https://www.ladieswholaunch.org/featured-founders-blog/2020/3/17/confidants