In this episode of Real Talk with REsimpli, hosts Chenay Jordan and Don Carlson sit down with Alex Pardo, self storage owner, investor, and coach. Alex shares how he went from GE’s elite financial management program to building a massive single family wholesaling and flipping business in Miami, then walking away at the peak to pivot into self storage.
Alex breaks down why self storage can be a lower headache business when you buy in the right market, how storage deals are found (direct mail, brokers, wholesalers, and even cold calling from Google Maps), and the key mistakes new storage investors make on their first deals.
We also talk forced appreciation, revenue management, tenant stickiness, and why relationship capital might be the most valuable capital you can build.
What you’ll learn in this episode:
- Why Alex left corporate (and why travel helped him reset his direction)
- The simple strategy behind his first real estate deal and what it taught him
- What was broken in the single family model, even with big months and big volume
- How self storage deal finding works (direct mail, relationships, cold calling, brokers)
- The biggest difference between single family and self storage seller motivation
- The first upgrades Alex makes after buying a facility (automation, security, online rentals)
- Forced appreciation explained, and how small rent bumps can create big value
- Real stories from a rough market storage deal (and the lesson: location still wins)
- Common beginner mistakes: bad markets, oversupply, and not planning your exit
- Why self storage is recession resistant and how month to month leases change pricing
- A real talk moment on taxes, business lessons, and slowing down in seasons
REsimpli is an intuitive, all-in-one real estate software built for real estate investors that require little to no customization, so you can have your CRM up and running in minutes. REsimpli empowers your business with real-time data, allowing you to close on more deals while worrying less. Benefit from Calling, Texting, List Stacking, Driving 4 Dollars, and more all built within REsimpli.
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Website: https://storagewins.com/