I'll be taking you through my journey over the last month, sharing insights into my major light bulb moments, my focus, strategy, and the important decisions I've made in launching my new venture. I'll share my strategic approach focusing on enabling accountants on Xero software and the pivotal role of my mission statement in shaping my business. I'll also discuss why I chose Kajabi for my website, the major decision points that have kept my business on track, and the productivity insights I've gained. Plus, I'll give you a glimpse into the rabbit holes I explored, from video equipment to choosing the right LMS, and share some empowering words for those looking to create a "bad-ass brand." Join me as I share the ups and downs of my entrepreneurial journey and the lessons learned along the way.