In this episode, Diana sits down with Wali , Co-Founder of Aylab, to uncover how his team is tackling one of Web3’s biggest challenges: real user growth. Wali shares the origin story of Aylab, the critical gap it fills in the market, and how it's moving beyond vanity metrics to deliver true on-chain engagement, wallet activity, and sustainable token demand.

He explains what makes Aylab different from traditional marketing agencies—positioning it as the most powerful AI-driven growth engine in Web3, offering pay-per-outcome campaigns, precision AI targeting, full-funnel performance strategies, and access to over 50 million monthly Web3-native users.

Tune in to learn:

• Why vanity metrics don’t drive long-term value
• How Aylab supports pre-TGE and post-TGE projects, L1s, dApps, wallets, and exchanges
• The advantage of managed, end-to-end growth campaigns
• Why real adoption and token utility are now more critical than ever

If you’re building in Web3 and tired of burning budget on hype with no conversion—this episode is for you.