In this episode, Diana sits down with Arya Nedaee, founder of Cryptic, one of the most trusted and data-driven Web3 marketing agencies in the space. With 5+ years of experience and hundreds of campaigns under their belt, Arya reveals how Cryptic helps top-tier Web3 projects grow — without falling into the hype trap.

They explore why most agencies fail to deliver long-term results, how Cryptic takes a KPI-first, consultancy-style approach, and why founder-led marketing is the most underrated growth lever in Web3 today. Arya also shares how his team is building an AI-powered strategy tool to replace outdated marketing models, providing projects with better clarity, performance, and scalability.

Whether you’re struggling with short-term users, tired of recycled influencer campaigns, or looking for a real marketing edge, this episode is packed with the insights founders wish they had before launching.

In this episode, Diana sits down with Eva Nevraj, Managing Director at Slice, one of the leading programmatic ad networks in Web3. Eva shares how Slice helps top DeFi and RWA projects reach real users—not bots—through hyper-targeted, wallet-based campaigns across native Web3 platforms like wallets, DEXs, and aggregators.

They dive into the challenges of Web3 user acquisition, how to spot and filter fake traffic, and why most ad campaigns fail without a connected strategy. Eva also unpacks how AI is shaping campaign optimization, what metrics actually matter, and how brands can retarget users based on on-chain behavior.

Whether you’re scaling a Web3 app or looking to spend your ad budget smarter, this episode is full of sharp insights from the frontlines of Web3 growth.

In this episode, Diana sits down with Lorenzo Coni, Head of Business Development at Sweat Economy, to uncover how one of Web3’s most successful apps onboarded millions of users—without them even realizing it. Lorenzo shares insider insights on Sweat Economy’s journey from a Web2 fitness app to a Web3 powerhouse with 20M token holders and 3M monthly wallet users.

They discuss the secrets behind Sweat’s user retention, their unique gamification model, and how the new AI agent MIA is transforming the user experience. Lorenzo also reveals how Sweat helps other Web3 projects gain real, sticky users—not bots—through curated in-wallet campaigns.

Whether you're building in Web3, exploring AI in user engagement, or looking for growth strategies that actually work, this episode is packed with valuable takeaways.

In this episode of the podcast, Diana sits down with Asaf Nadler, Co-Founder of Addressable, to explore how their platform connects wallets to social profiles—enabling crypto brands to run data-driven, AI-powered ad campaigns across Twitter, Reddit, and top crypto sites like CoinMarketCap.Tune in to uncover real user acquisition metrics, how AI is transforming campaign performance, and what the future holds for crypto marketing in a Web3 world.

In this episode, Diana hosts a conversation with Greg and McVal to explore the challenges of building genuine, organic growth on social platforms — especially in the Web3 space.
They discuss the imbalance between content broadcasting and real engagement, why brands struggle to connect with audiences, and how algorithms reward meaningful interaction over vanity metrics.

The discussion highlights how time-consuming and difficult it is to consistently engage with the right conversations, and why human-centered, personalized interaction is key to sustainable growth.
If you're navigating digital marketing, community-building, or personal branding, this episode offers valuable insights into where attention is shifting and how to stay relevant in fast-moving online ecosystems.

In this episode, Diana sits down with Wali , Co-Founder of Aylab, to uncover how his team is tackling one of Web3’s biggest challenges: real user growth. Wali shares the origin story of Aylab, the critical gap it fills in the market, and how it's moving beyond vanity metrics to deliver true on-chain engagement, wallet activity, and sustainable token demand.

He explains what makes Aylab different from traditional marketing agencies—positioning it as the most powerful AI-driven growth engine in Web3, offering pay-per-outcome campaigns, precision AI targeting, full-funnel performance strategies, and access to over 50 million monthly Web3-native users.

Tune in to learn:

• Why vanity metrics don’t drive long-term value
• How Aylab supports pre-TGE and post-TGE projects, L1s, dApps, wallets, and exchanges
• The advantage of managed, end-to-end growth campaigns
• Why real adoption and token utility are now more critical than ever

If you’re building in Web3 and tired of burning budget on hype with no conversion—this episode is for you.