I saw this question in a Facebook Group and I had to oblige. I didn't give the typical answer.
I have realised that one of my limiting beliefs is fear. Fear of me putting in all this effort, time, energy and it just NOT working.
But i have also realised, and finally admitted to myself, that there is a fear of succeeding. Of it actually working - and THEN all the time, energy effort and commitment that will be required to manage a sucessful business.
Anyone else struggle with these issues?