Many people recognise the importance of rapport and using mirroring to improve relationships. In this podcast, persuasion expert, Neil Trigger explains what mirroring is and how it works and how it can be used to better influence your audience.

In this podcast, persuasion expert, Neil Trigger explains how juxtaposition can be used to steal attributes of celebrities and the audience to make your marketing more persuasive.

People often market using both pleasure and pain but might not know what they’re marketing and how both affect the impact of their message. In this episode, Neil Trigger explains how pleasure and pain can be used to make marketing more effective.

How can you direct the attention of your audience? In this episode, Neil Trigger explains how to direct attention using both positive and negative language.

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