The biggest challenge that Dave Clute is facing is getting people to understand what they do and adopt it and find the business value. Groundbreaking technology – adoption of XML standards, middleware, webservices and moving to Web 2.0, are helping increase the adoption rate.

At the 2007 Realcomm Conference in Boston, I interviewed more than 60 of the smartest people in the real estate industry over a two day period. I captured their insights and experience on how technology is affecting the commercial real estate industry.

At the 2007 Realcomm Conference in Boston, I interviewed more than 60 of the smartest people in the real estate industry over a two day period. I captured their insights and experience on how technology is affecting the commercial real estate industry.

There is too much information and not enough economic ways to gather it to be used. Today, there are technologies that can accumulate and present it to property managers in a valuable way. Services can be provided based on need versus leaving it to chance. This can result to better scheduling of their workforce, controlling utility costs and other advantages.

The evolution of the building wireless systems industry diminishes the clash between real estate companies and wireless service providers. Both are coming together today. For real estate companies, they clearly understand that they must provide their tenants, existing and prospective, a single infrastructure that includes voice, WiFi, building automations and other technologies to keep and attract them. For the wireless providers, they know that this is the next to continue generating revenue. From a functional standpoint, buildings are operating more efficiently.

DocClarity offers a twist in traditional document management in today’s digital world with the offering of SAS (software as a solution). They host content, manage hardware infrastructure, support and disaster recovery on a pay-as-you-go model. The key is co-purposing of a variety of documents as viewed by numerous lines of business.

A discussion on how there is a lot of excitement in the industry in Dubai. This company is focusing on telecomm service operators and city management services to stay ahead of the competition by ensuring that operations and buildings are running efficiently and seamlessly.

There is a new marketplace emerging with the explosion of green buildings. It is having a huge impact in the building industry. Envision Solar is one of the solution providers in this marketplace. Robert Noble discusses how they are participating and contributing with their customized solutions. Companies are rapidly adapting to this initiative – it’s not a question of why but how they will do it.

The new, emerging technology trends in commercial real estate today are creating revenue streams and reducing operating expenses through the use of technology strategies. This creates market differentiation and higher property values. The US is behind, but has an opportunity to catch up.

With its numerous assets, Forest City discusses how it maintains its competitive advantage in the industry by always staying at its cutting edge initiatives from sustainability, green designs to bringing state-of-the-art technology to their tenants.