Reality Check with Craig Price

Sarah Beth Aubrey (@prosperitysba on twitter) calls in to discuss grants with host Craig Price. What are grants? Craig doesn't know either but he still thinks they might be too good to be true. Free money for doing some paperwork? Not quite. Sarah Beth lays it out from the ground up talking about what grants are, how they work and what kind of time and effort goes into the various types. She also talks about some of the restrictions that might be in place on certain grants, where to find them (hint: Start with http://grants.gov) who offers them and why they're available. If you are interested in taking your business to the next level and need some funding to do so, don't miss this episode.

Sarah Beth Aubrey can be found at http://prosperityconsultingsba.com. The concept of grant writing daunts many professionals, but her 5-Step Prosperity Process makes achieving grants very doable for businesses and organizations of all sizes. 

 

Jill Butler, owner of the Monster PBJ food truck(@MonsterPBJ on Twitter) invites host Craig Price into her offices to talk about food trucks. Opening a restaurant can be harrowing enough, but opening a restaurant on wheels is a whole different story. How do you find customers when you are not at the same physical address everyday? What happens when your restaurant has a flat tire? How do you find the places to park? Jill and Craig cover lots of ground on how she has turned her humble food truck into a success. They also talk peanut butter and jelly! This is not your mother's PB&J...unless your mother is a gourmet chef who makes all her own ingredients! Even if you are allergic to nuts, you can listen about them from the safety of your own...computer? phone? latpop? However you listen, the end result will be a great podcast and possible a quick run to the store to satisfy your own peanut butter and jelly cravings!

Monster PBJ can be found at http://www.monsterpbj.com. You can find out where the food truck will be in Houston everyday by liking their Facebook page http://www.facebook.com/Monsterpbj. If you're in the Houston area and you haven't had a Monster PBJ, you are missing out!

Christina Hamlett joins host Craig Price to discuss professional ghostwriting. Christina has written over 30 books, 152 stage plays, 5 optioned featured films, hundreds of articles and interviews in her own name but she is also an accomplished ghostwriter. But you might not know that since ghostwriters live behind the scenes, forgoing credit in order to serve their clients. Christina and Craig talk about when you should seek out a ghostwriter, what to expect when you write a book with another person and how to let go of control of your own story to better serve the writing. She also talks about why you should even write a book and relays stories of petty revenge, delusions of grandeur as well as what makes a good potential client as well as the benefits ghostwriters offer to busy or people with an undeveloped skill for the written word (that's polite speak for "You suck at writing so don't do it!!"). They also talk about what a ghostwriter does and doesn't do (it's kind of an important distinction), as well as the differences between a ghostwriter, a collaborator and an editor.If you're thinking of writing your own book or hiring a ghostwriter to do it for you, Christina is worth a listen...preferably before you start your next written masterpiece!

Christina can be found at http://www.authorhamlett.com or on her facebook page.

David Newman (@DNewman on Twitter) returns to talk with host Craig Price about his new book DO IT Marketing. It only took 87 episodes, but David returns with his new book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. The two talk about why following up can be a huge time drain, how to train our friend and colleagues to give us referrals (there's even a format!) and why we need to stop using marketing techniques that don't even work on ourselves!

Do It! Marketing is a quick read with the underlying premise is that “only action creates results.”

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this book reveals how to:

* Avoid "blah, blah, blah" marketing

* Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world

* Get noticed

* Position yourself as an expert

* Become the obvious choice in your market

* Do social media right

* Learn to speak prospect language about prospect problems

* Get a steady stream of referrals

* Identify and focus on high-payoff activities

* Cultivate and leverage enthusiastic advocates

* And more

You can find the book at www.doitmarketing.com/book and David also shares some cool bonuses at www.doitmarketing.com/book-bonus

Go listen to his podcast DO IT! Marketing with David Newman

Alan Cerny (@NordlingAICN on twitter) makes his annual pilgrimage to give his 2013 summer movie preview with host Craig Price. The two cover lots of ground as they talk about Warner Brothers inability or outright refusal to follow the Marvel Studios blueprint for comic book movies, the lack of the word "zombies" in the marketing of World War Z, Craig's arch-nemesis Hugh Jackman and how excited Alan is to see Pacific Rim.

Movies covered include (reviews will be added as the films are released!):

This Is The End
Man of Steel
World War Z
Monster University
White House Down
The Heat
Despicable Me 2
The Lone Ranger
Pacific Rim
R.I.P.D
The Wolverine
Elysium
Kick-Ass 2
The Worlds End

Be sure to catch all of Alan's reviews (not previews but actual thoughtful reviews!!) at http://aintitcoolnews.com

 

Crystal Washington (@Cryswashington on twitter) joins host Craig Price to talk about her new book "The Social Media Why".

Listeners of the podcast are quite familiar with Crystal Washington and her expertise in social media (check out episode 48!) and now she's written a book  for businesses owners, executives and other professionals, who may be intimidated by or uneducated about the reason the use of social media is imperative to business and career success. Craig asks about social media strategies, dealing with online comments (especially the negative ones) and why, when dealing with "followers", it's quality vs. quantity.

More importantly, Crystal will be having a book signing this Sunday, June 9th, 2013 from 3:00-5:00 PM at The Microsoft Store (Galleria), 5015 Westheimer Rd., Houston, TX 77056. You can pre-order via her website http://crystalwashington.com/socialmediawhy/ and when you pick it up at the Microsoft Store, she will sign it for you! Easy Peasy!

You can learn more about Crystal at her website http://CrystalWashington.com and order her book on Amazon!

Marnie Green (@MarnieGreen) talks to host Craig Price on how to have painless performance conversations with employees. We all know that having to address employee issues can be a bummer. It can be often awkward, sometimes heated, and usually painful in some way. Marnie sought answers to this problem with her latest book "Painless Performance Conversations: A Practical Approach to Critical Day-to-Day Workplace Discussions". The two discuss finding opportunities to reinforce your expectations and message, dealing with the smelly guy 3 cubicles over and what to do when an employee get defensive over potential problems. Employee performance conversations don't have to be painful nor confrontational. Don't believe me, check out the book! Painless Performance Conversations will help you to lead conversations with confidence and create a culture of workplace accountability.

Marnie Green can be found at http://www.managementeducationgroup.com and you can learn more about her book at
http://www.painlessperformanceconversations.com

Mark Rodgers (@Mark_Speaks on Twitter) checks in with host Craig Price to talk about persuasion. Persuasion can be a mysterious thing, some people come by it naturally, others work hard at it yet never gain influence over anything. But like any skill, it can be learned, honed and maximized effectively...if you put in the time. Mark show Craig how credibility, language and process can combine to become persuasion. And all in an ethically oriented manner. (It's true!!) 

Mark and Craig will be presenting at the PMI Madison Professional Development Day on May 16th, 2013. Craig will be giving a 2 hour interactive session on negativity, Mark will be presenting the lunch keynote "Persuasion Matters" as well as an additional session in the afternoon. Past guests Michael Redmond and Gina Abudi will be presenting as well. It's a content packed day awaiting Madisonites (or are they Madisonians?) project managers! Online registration is closed but walk-ins welcome. Bring a colleague for walk in registration and you each get one Free Chapter Meeting Pass! Also, Craig explains how to get a free copy of his book "Half a Glass: The Realist's Guide" when you attend his session (Starting at 9:15am). 

Learn more about Mark Rodgers at his website http://www.persuasionmatters.com

Mike Domitrz (@DateSafeProject on twitter) of the Date Safe Project joins host Craig Price to discuss Teen Dating. No dating advice here, not for the teens anyway. Mike and Craig try and help parents talk to their kids about sex, porn, dating and intimacy. You read that right, Craig is talking about all those things, which is why podcasts are great for covering up blushing hosts. Times have changes since Craig was a teen (back in the 80's) and parents need more help than ever. With the Date Safe project, Mike is taking his message of respect, consent and boundaries to teens across the world. But we all know proper attitudes start at home and with the parents.  Mike offers helpful tips for getting kids to talk to them about sex, mistakes parents make when giving "the talk" and clearing up some common misconceptions. If you have tweens or teens, this is a must listen for you.

The Date Safe Project, Inc. - hhttp://www.thedatesafeproject.org - provides parents, educators, educational institutions, students, military installations, community organizations, state agencies, faith-based institutions, and federal government resources, educational materials, and programming addressing consent, healthy intimacy, sexual education, sexual assault awareness, bystander intervention, and support for sexual assault survivors. 

Ben Neiburger (@GenerationLaw on twitter) talks with host Craig Price about estate planning. No one likes to talk about dying or the death of a loved one, but as America ages, it is becoming more important each day to make sure your affairs are in order. Ben and Craig talk elderly parents, what happens to assets when only one spouse has their name on it, how to prepare for the future and when. They also talk about not only making sure you know what to do with your finances but also what to do if you are incapacitated.

It can all be gone in an instant and leaving the burden of navigating the legal system while grieving can be overwhelming. It's never too soon to think about the future, the what ifs and making sure your loved ones are taken care of if the worst happens.

Ben Neiburger not only is an expert on Estate Planning, his practice at http://www.GenerationLaw.com covers all aspects of elderly care, will and trust administration as well as estate and guardianship litigation.