Reality culture - including reality TV - is influencing consumer habits worldwide. Daphne Kasriel, countries and consumers editor at Euromonitor, explains that reality culture is an update on the classic rags-to-riches tale. In terms of popularity, some surveys show that the population ranks celebrities slightly higher than political figures. With reality TV at the top of ratings, advertisers are increasingly putting not-so-subtle messages into these programs, and consumers are emulating what they watch.

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.