I am so excited about this week’s episode! This week you will learn “What it’s like to” be an entrepreneur in the perfume industry. Jodi Schwefel, a fellow Wisconsonite, created, owns and operates Pure Love Essences. If you’ve not tried any of her scents, I hope that after hearing her story, and taking my word for it, you will give them a try. Jodi spent 20 years in the corporate world before deciding to take on the challenge of creating her own perfumes and starting her own business. It all started as a hobby and has developed into a fulfilling and lucrative passion project. She uses only clean ingredients, is cruelty free, vegan, made in the USA AND has vowed and carried through with also doing something good with her platform, not to mention her tantalizing fragrances!! She opens up about her entire Pure Love Essences journey. How and why did she initially decide to create their own scent? How did she build her business? How are her perfumes different from department store perfumes? What is a skin scent? How is she giving back? Jodi’s story is fascinating as well as inspiring and I love hearing these success stories from women who simply work hard and have the tenacity to follow their dreams. I hope you enjoy this interview as much as I did!
Jodi's website: www.pureloveessences.com
Jodi's Instagram: @pureloveessences
Intro Music www.bensound.com "Happy Rock"