LionTree’s James Lindsay visits the massive studio complex of Merwas in Riyadh, Saudi Arabia (the world’s largest music studio, according to Guinness) to converse with Danny Townsend, CEO of SURJ Sports Investment. Danny, who began his career playing football (a/k/a soccer) for Australia’s Sydney United Team, had a 26 year-long career on the business side of sport prior to his 2023 appointment as CEO of SURJ. The pair hone in on Danny’s broad remit, underlining the “dual mandate” of successfully deploying Saudi Arabia’s Public Investment Fund (PIF) in the sports arena, as well as bringing about genuine social change by expanding youth sport participation and maximizing opportunities for female athletes such as Saudi MMA champion, Hattan Alsaif.

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