Fun fact: 30% of the population learns by listening.

Not-so-fun fact: If your website only offers written content, you could be leaving behind a big chunk of your target market simply because you’re not speaking the same language.

Meet David Ciccarelli, CEO of Voices, a fast-growing online platform that connects buyers and sellers of one creative service: the human voice. He joins Betsy and Tony to share how he thinks a little differently about the customer journey and generously shares ideas for ways to improve your standing with prospects. Start by taking down the gates to your website content and determining which written content can be translated to audio. Be their guide (not the hero) in helping them achieve their goals.

Thanks for your insights, David!