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"Really Understanding What The Customer Wants" with Martin Lang
In this episode, Martin Lang, an Automotive Retail Sales Expert, discusses the evolution of Negotiation in his Industry.
He emphasises the shift in customer dynamics and the importance of understanding customer needs.
The discussion also touches on gender dynamics in sales and highlights that delivering value is key to successful Negotiations.
Sign up to receive weekly Negotiation Top Tips here.
Click here more information the workshops that I run.
View all episodes
By Amy CombrinckIn this episode, Martin Lang, an Automotive Retail Sales Expert, discusses the evolution of Negotiation in his Industry.
He emphasises the shift in customer dynamics and the importance of understanding customer needs.
The discussion also touches on gender dynamics in sales and highlights that delivering value is key to successful Negotiations.
Sign up to receive weekly Negotiation Top Tips here.
Click here more information the workshops that I run.