Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

In this episode, we sit down with Andrew Flachner, co-founder of RealScout, to explore what it really takes to build a product that realtors actually want—and keep using. We dig into why most tech companies get it wrong when trying to serve agents, and how Andrew’s obsession with solving real pain points led to one of the highest retention rates in the industry. You’ll hear why building a database isn’t just a tech play—it’s a long-term wealth strategy for agents. We also talk candidly about the moment RealScout stopped trying to be everything and chose a single lane, and how that decision changed everything.

If you’re trying to scale your real estate business, make smarter hiring decisions, or stay ahead of AI-driven shifts in the industry, this conversation is packed with the kind of practical insight and strategic clarity you won’t hear anywhere else.

Follow Andrew on Instagram!
https://www.instagram.com/aflachner/

Timestamps
00:00:00 Intro
00:01:15 Starting as an Agent
00:03:00 100K Users
00:04:55 Fixing Churn
00:07:05 Database Gold
00:10:00 One Thing Focus
00:12:45 Revenue Goals
00:15:40 Hire When It Hurts
00:18:30 High Retention
00:24:30 Network Effect
00:29:15 Seller Tools
00:32:10 Not a CRM
00:40:00 Beating Zillow
00:44:45 AI Roadmap
00:57:30 F1RE Round