Everyone wants the big Christmas lighting payday. Few build the machine that earns it.

In this episode, Captain Matt breaks down the “Impossible Game” framework:

• Reasonable goals (if everything stays the same)
  

• Radical goals (stretch targets that make you uncomfortable)
  

• Impossible goals (so big they force you to become a new operator)
  

We walk through the real math of trying to pocket $150K when you only did ~$50K last year. Storage, hiring, scheduling, checklists, scripts, client experience… every piece that either makes you or breaks you.

If you want more profit with less chaos, this is your playbook. Build the SOPs. Automate what you can. Hire to your weaknesses. And stop letting employees “run your business” by default because nothing is written down.

Chapters: 00:00 – Big goals vs big reality 02:05 – The Impossible Game: Reasonable, Radical, Impossible 06:40 – $50K revenue → $150K profit (math and gaps) 11:15 – Storage, crews, and hidden costs 15:10 – Why inconsistency kills referrals 18:20 – Process = checklist, not a vibe 23:10 – My Christmas SOP flow 28:45 – Automations that save your time and voice 31:30 – Hiring: start with what you hate most 35:05 – Pre-qualifying correctly 39:00 – Runner math and windshield time 42:10 – Week-one action plan 45:00 – Wrap-up

Stop setting goals you can’t hit. Build the system that makes them real.

Lights. Legacy. Living. Captain’s Crew. Sink or Swim.

Ready to join Captain’s Crew? 🔹 Apply to work with Captain Matt or hire him for elite outdoor lighting design: https://www.captainmattoutdoors.com/

🔹 Explore design + install services at Barefoot Lighting: https://barefootlighting.com/

🔹 Join the movement at The Lighting Trade School: https://lightingtradeschool.com/

🔹 Buy elite American-made fixtures at: https://lifetimelightingsystems.com/